shelly cake business plan

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Shelly Cakes Bus Plan

Tahmeed Cakes is a confectionery company in Lavington, Nairobi, that produces and sells high-end baked goods to retail and wholesale customers. We sell pre-made as well as made-to-order confections using local, Nairobi ingredients. The business also offers cake decorating classes from Nakuru, the leading food crafting company in the industry.

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ShellyCakes Business Plan - School of Business Administration

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Expert business plan and financial models

Bakery Business Plan PDF Example

• September 4, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful bakery. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your therapy bakery’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a bakery business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your bakery concept into reality. Let’s dive in!

Our bakery business plan is designed to encompass all crucial elements required for a thorough strategic approach. It details the bakery’s operations, marketing strategy, market environment, competitors, management team, and financial projections, ensuring a holistic view of the business’s path to success.

• Executive Summary : Offers an overview of your bakery’s business idea, market research , management team, and financial plans.
• Bakery & Location: Describes your bakery’s layout, features, and why its location is perfect for customers.
• Operations: Outlines daily bakery operations, including baking schedules, staffing, and ingredient sourcing.
• Key Stats: Provides figures on the size and growth of the bakery market.
• Key Trends: Points out new trends in the bakery industry, such as the rise in health-conscious and specialty products.
• Key Competitors: Discusses major nearby bakeries and how your bakery offers something different.
• SWOT : Analyzes strengths, weaknesses, opportunities, and threats related to your bakery.
• Marketing Plan : Outlines methods for promoting your bakery and keeping customers coming back.
• Timeline : Lists important goals and milestones from the beginning through the first year.
• Management: Shares info on who runs the bakery and their responsibilities.
• Financial Plan: Forecasts the bakery’s financial outlook over 5 years, including income, profit margins, and main expenses.

Bakery Business Plan

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your bakery’s business plan, offering a concise overview of your bakery and its offerings. It should detail your market positioning, the range of baked goods and confectionery items you offer, its location, size, and an outline of day-to-day operations.

This section should also explore how your bakery will integrate into the local market, including the number of direct competitors within the area, identifying who they are, along with your bakery’s unique selling points that differentiate it from these competitors. These could include special dietary options like gluten-free or vegan products, artisanal or locally sourced ingredients, or a particular specialty in certain types of baked goods.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the bakery’s success. This could involve their culinary expertise, business management experience, or community relations. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your bakery’s financial plan.

Bakery Business Plan Executive Summary Example

Business Overview

When detailing the business overview in your executive summary, it’s crucial to provide clear and concise information. This includes the name of your bakery, its location, and an overview of daily operations.

These details not only introduce your business but also set the stage for its unique qualities. Indeed, a unique selling proposition (USP) is what sets your bakery apart from the competition. Whether it’s your focus on artisanal techniques, your range of gluten-free options, or your commitment to sustainability, your USP should be a focal point of your executive summary. It’s what captures the interest of your audience and showcases the unique value your business brings to the market.

Example: For instance, “Sweet Temptations Bakery,” located in downtown Springfield, operates from a 1,500 sq. ft. space on Main Street. It opens early at 6 AM, serving a range of traditional and health-conscious baked goods. Their USP is the unique combination of classic baking styles with modern trends, offering gluten-free and vegan options alongside traditional pastries.

Market Overview

Understanding and presenting the market size , growth trends, and industry dynamics are integral parts of the market analysis .

This section should highlight the potential of the U.S. bakery market, backed by relevant data like market value and growth rates. Discussing industry trends, such as the rising demand for organic ingredients or innovative baking techniques, provides insight into the evolving landscape and where your bakery fits within it.

Equally important is the competitive landscape. Your executive summary should identify key competitors and explain how your bakery positions itself in this environment. Whether you focus on niche products, exceptional customer service, or unique flavor combinations, this is your opportunity to showcase how your bakery is poised to stand out in a crowded market.

Example: Consider Sweet Temptations Bakery in the U.S. bakery market, valued at $30 billion with a 5% annual growth rate. While competing with local bakeries and national chains in Springfield, Sweet Temptations differentiates itself by offering products like avocado-chocolate muffins and quinoa bread, catering to health-conscious consumers.

Management Team

The management team’s background and expertise are significant assets to your business. In your executive summary, highlight the key qualifications and experiences of your team members.

This might include your co-founder’s decade of experience in food service management or your head baker’s formal culinary training. Demonstrating the team’s expertise not only builds credibility but also assures potential investors and partners of your bakery’s capability to succeed.

Example: At Sweet Temptations, co-founders Jane Doe and John Smith lead the team. Jane, an MBA graduate, has 15 years of experience in the hospitality industry, while John, a culinary school graduate, brings his expertise from working in renowned European bakeries, adding substantial value to the bakery’s management and product innovation.

Financial Plan

The financial plan overview should succinctly summarize your financial goals and projections, including revenue targets and profit margins, to provide a clear picture of your bakery’s financial trajectory.

Example: Sweet Temptations aims for $500,000 in annual revenue by year three, targeting a 12% EBITDA margin. The financial strategy includes an initial investment in high-quality baking equipment and a welcoming shop atmosphere, with sales growth driven by effective marketing and community involvement, positioning the bakery for profitability and local acclaim within five years.

For a Bakery, the Business Overview section can be concisely divided into 2 main slides:

Bakery & Location

Briefly describe the bakery’s physical environment, emphasizing its design, warmth, and the inviting atmosphere that welcomes customers. Mention the bakery’s location, highlighting its accessibility and the convenience it offers to customers, such as proximity to community centers, schools, or ease of parking.

Explain why this location is advantageous in attracting your target clientele, which might include local residents, businesses looking for catering options, or foot traffic from nearby shopping areas.

Detail the range of baked goods and products offered, from bread and pastries to custom cakes and specialty items. Outline your operational strategy, including sourcing of ingredients, baking schedules to ensure freshness, and any unique services such as custom orders or catering.

Discuss your pricing strategy , ensuring it reflects the quality of ingredients and craftsmanship involved and matches the market you’re targeting. Highlight any special offerings, loyalty programs, or community events that provide added value to your customers, encouraging repeat visits and customer loyalty.

Industry size & growth

In the Market Overview of your bakery business plan, begin by assessing the size of the bakery industry and its potential for growth. This evaluation is essential for grasping the market’s extent and pinpointing opportunities for expansion.

Analyze factors such as the increasing demand for baked goods, both traditional and innovative, and how consumer preferences are shaping the industry.

Key market trends

Continue by discussing recent market trends that are influencing consumer behavior and preferences in the bakery sector. This might include a growing interest in artisanal and craft baked products, the surge in popularity of gluten-free and vegan options, and the integration of international flavors and ingredients into traditional bakery products.

Highlight the demand for high-quality, fresh, and specialty baked goods that cater to diverse dietary needs and cultural tastes, as well as the trend towards more health-conscious and sustainable baking practices.

Key competitors

A competitive analysis is not just a tool for gauging the position of your bakery in the market and its key competitors; it’s also a fundamental component of your business plan.

This analysis helps in identifying your bakery’s unique selling points, essential for differentiating your business in a competitive market.

In addition, the competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying Your Competitors in the Bakery Industry

Identifying competitors is the first step in understanding your position in the bakery market. Begin by mapping out local bakeries and pastry shops. For instance, if your bakery specializes in artisan bread, your direct competitors include nearby bakeries known for their bread, as well as larger grocery stores with in-house bakeries. Don’t overlook indirect competitors such as cafes or dessert shops that offer a range of baked goods.

Use online tools like Google Maps to get a geographical sense of competitor distribution. Platforms like Yelp and TripAdvisor offer customer reviews and ratings, providing insights into competitors’ strengths and weaknesses. For example, if several reviews commend the cozy ambiance and fresh pastries at “Sweet Treats Bakery,” this is a key strength of your competitor.

Bakery Competitors’ Strategies

Analyzing the strategies of these competitors involves several aspects:

• Baked Goods Offerings : Examine their range of baked goods. If “Healthy Bakes” down the street is gaining popularity with its gluten-free and vegan options, it indicates a market trend towards health-conscious baking.
• Baking Techniques : Consider the baking techniques and styles. A bakery like “Old World Breads” that focuses on traditional, handcrafted bread might appeal to a different customer base than one like “Modern Bakes,” known for innovative and trendy pastry creations.
• Pricing Strategy : Compare your prices with those of competitors. Are your baked goods priced similarly to “Budget Bites Bakery” or are they more aligned with the premium offerings at “Gourmet Pastries”?
• Marketing Tactics : Look at how competitors market their products. Do they have a strong social media presence, or do they rely more on local community engagement and word-of-mouth?
• Customer Experience : Assess the in-store experience. For instance, “Cozy Corner Bakery” might be known for its inviting atmosphere and friendly staff, enhancing the customer experience.
• Operational Efficiency : Observe if competitors are using technology or innovative processes to streamline baking and serving, such as “Efficient Eats” with its online ordering system.

What’s Your Bakery’s Value Proposition?

Reflect on your bakery’s unique value proposition . Maybe your bakery is known for its signature sourdough bread, or perhaps you offer a unique range of international pastries that aren’t available elsewhere in your area.

Identify market gaps through customer feedback and industry trends. For example, the growing interest in artisan and locally sourced ingredients could represent a market opportunity if competitors are not addressing this demand.

Consider your location: A bakery in a busy downtown area might focus on quick service and grab-and-go items, while a bakery in a residential neighborhood could capitalize on a more relaxed, community-oriented atmosphere.

First, conduct a SWOT analysis for the bakery , highlighting Strengths (such as artisanal baking skills and a unique range of products), Weaknesses (including potentially high ingredient costs or stiff competition), Opportunities (for example, a growing interest in specialty and health-conscious baked goods), and Threats (such as fluctuations in raw material prices or changes in consumer spending due to economic conditions).

Marketing Plan

Next, formulate a marketing plan that details strategies for attracting and retaining customers through targeted advertising, seasonal promotions, a compelling social media presence, and engagement with the local community. Consider loyalty programs, baking workshops, and collaborations with local businesses as part of your promotional activities.

Marketing Channels

Explore diverse marketing channels to connect with your audience and promote your bakery:

Digital Marketing

• Website and Online Presence: Your bakery’s website should be more than just an online menu. It should be a reflection of your brand story and values. Incorporate high-quality images of your delectable baked goods, customer testimonials, and an easy-to-navigate layout. Implement an online ordering system for pickups or deliveries to enhance convenience for customers.
• Social Media Engagement: Utilize platforms like Instagram, Facebook, and Pinterest to share high-quality images of your baked goods, and behind-the-scenes content, and interact with customers. Engage with your audience by responding to comments and messages promptly.

Local Advertising

• Flyers and Local Partnerships: Distribute well-designed flyers and brochures not only in high-traffic areas but also in locations aligned with your target audience’s interests, such as fitness centers, coffee shops, or local events. Collaborate with nearby businesses for cross-promotions or joint marketing efforts, allowing you to tap into each other’s customer bases.
• Community Engagement: Participate in local events, farmers’ markets, or charity bake sales to increase visibility and connect with the community. Sponsor or host baking workshops or educational sessions to engage with potential customers.

Promotional Activities

• Seasonal Offers : Launch special promotions tied to seasons or holidays, such as ‘Holiday Cookie Gift Boxes’ or ‘Spring Cupcake Flavors’. Create limited-time offers that create a sense of urgency and exclusivity.
• Loyalty Programs: Loyalty programs are effective tools for fostering customer loyalty. Implement a tiered rewards system or a punch card where customers earn points for each purchase, redeemable for discounts or free items. Personalize rewards based on customer preferences to enhance engagement.

Sales Channels

Optimize sales channels to boost revenue and customer satisfaction:

In-Store Upselling

• Value-Added Services : Train your staff to recommend add-ons like specialty spreads for bread, custom cake decorations, or exclusive dessert pairings during customer visits. Offer tastings or samples to encourage additional purchases.
• Product Displays: Enhance the in-store experience by designing product displays that are visually appealing and informative. Incorporate storytelling elements to highlight the ingredients or craftsmanship behind your baked goods. This approach not only drives sales but also educates customers about your products.

Online Sales and Services

• E-commerce Integration: Set up an intuitive and secure online ordering system for specialty items, customized cakes, or pre-packaged baked goods for pickup or delivery. Ensure a seamless checkout process to reduce cart abandonment.
• Virtual Consultations: Offer online consultations for customized cake designs or event catering. Provide options for virtual tastings or meetings to discuss personalized requirements, ensuring a personalized and convenient experience.

Membership and Rewards

Encourage repeat business and foster customer loyalty:

• Subscription Models: Develop subscription-based models offering regular deliveries of baked goods or exclusive access to new products. Create tiers with varying benefits to cater to different customer preferences.
• Reward Programs: Institute a digital loyalty system rewarding customers with points for purchases redeemable for discounts or complimentary items. Send personalized offers based on customers’ purchase behavior to enhance engagement.

Finally, establish a detailed timeline that marks key milestones for the bakery’s launch, marketing initiatives, customer base development, and potential expansion goals. This timeline should guide the business towards achieving its objectives with precision and clarity, ensuring systematic progress in a competitive market.

The Management section focuses on the bakery’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the bakery towards its financial and operational goals.

For your bakery business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your bakery’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your bakery business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Bakery Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Processing Industry » Bakery

 Do you want to start a bakery at home and need to write a business plan? If YES, here is a detailed sample bakery business plan template & feasibility report.

Okay, so we have considered all the requirements for starting a bakery . We also took it further by analyzing and drafting a sample bakery marketing plan template backed up by actionable guerrilla marketing ideas for bakery businesses.

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We all love to have a bite of some baked meals; be it pastries, cakes, cupcakes and what have you. Would it be okay then to say that baked stuff is in high demand? Without a shadow of doubt, indeed, baked foods are always in high demand. This is no wonder that those who have stayed long in the trade can authoritatively boast of making millions in a month or less.

Bakery business is one business that one that doesn’t have an inkling about how to bake, can go get trained, practice, start a business and within a short space of time get good returns on investment. Here is a sample bakery business plan that can readily come in handy as you plan to write yours.

A Sample Home Bakery Business Plan Template

1. industry overview.

The bakery industry has come a long way, and will continue to evolve with countless of bakers bringing creativity into the industry. The Baked foods production has been in existence for tens of centuries. In the true sense of the word, it has been around for over two thousand years.

If by chance there is a doubt about this; then perhaps there would be a need to take a look at the bible era. One of the predominant meals that was widely talked about in the bible was the bread. So, it wouldn’t be wrong to say that those of old have been able to successfully pass the art from one generation to another generation.

The Romans who generally like baked foods are actually the people who improvised and developed the baking of foods commercially – bakeries. In nearly all their occasions; ranging from mere feasts to weddings, they are known to always celebrate with baked foods.

As such, they may be accorded the praise of being the ones who introduced bakery as an occupation and they achieved this around 300 BC. After this significant milestone was achieved, the drastic appeal for baked goods increased throughout Europe and expanded into the eastern parts of Asia.

At that point, bakers started baking breads and goods from their kitchens and thereafter took to the streets to have them sold out. Selling of baked foods became the trend and before too long, baked products were getting hawked in streets of Rome, Germany, London and Paris et al.

Over time, bakeries no longer had to rely solely on retailing their baked breads and snacks in the streets, in the open market or via home deliveries, but could now move ahead to open their bakery stores for customers to come in and order for their freshly baked bread and other foods. History has it that Paris in France happens to be the first city in the world to have started open air bakery.

Bread and all flour based foods are generally consumed by almost everybody in our planet; as such, anyone who chooses to establish a bakery in any part of the world is sure going to get good returns on his or her investment, as long as they are doing the right things when it comes to running a business.

Aside from bread which seems to be the face of the bakery industry, cake is also one of the products of the bakery commerce that is doing pretty well in the market all over the world. Yes, people eat bread and other flour made snacks on a daily basis, but you would quite agree that cake making is also one of the major money spinners for bakers.

Although not all bakers are specialized in cake making, but those who are into the art, alongside bread and other snacks, are the ones who seem to be maximizing the bakery industry. The fact that people order for cakes during their special events like birthday parties, wedding ceremonies, wedding anniversaries, and other memorable occasions, makes the bakery business a high – in – demand business.

2. Executive Summary

Top Taste Confectionaries® is a leading bakery business based in Orlando Florida, USA. It covers a wide range of clients both domestic and corporate clients.

We are a unique bakery brand because we do not just sell breads, cakes, and snacks, amongst others, but we also run a standard and accredited bakery school in Florida. Furthermore, we offer consultancy services in line with our area of business.

Top Taste Confectionaries was established by the awarding winning baker – Dr. Victoria Kingsley who has B.Sc. Food Science Technology and a Master’s Degree in Business Administration (MBA). She has a robust experience in the food and confectioneries business having worked both in the public sector and the private sector before starting her own business – Top Taste Confectionaries® in Orlando Florida.

Because of our goal of becoming one of the top 5 bakery companies in the united states of America, we are willing to go the extra mile to invest in some of the finest bakers we can find, as well as set plans in place to acquire the best of equipment when it comes to setting up a standard bakery.

Our Ovens are customized to fit into the kind of ideas we have of how a first class bakery business should look like. When it comes to hygiene, we have put plans, processes and structures in place that will ensure that we are always at the top of our game when it comes to that.

Essentially, we have been able to secure permits from all relevant departments in Florida. Top Taste Confectioneries is set to redefine how bakery business should be run, not just in Orlando, Florida, but also in the whole of the United States of America.

That is why we have put plans in place for continuous training of all our employees at regular interval and also liaising with stakeholders in the industry to contribute our quotas in the way bakery ovens and equipment should be designed and fabricated to meet the ever changing demand of the industry.

No doubt the demand for breads, cakes and snacks is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the cities where our bakeries are located and ensure that we create a wide range of distribution channels. With that all in check, we know that we will be able to get good returns on our investment.

Our strongest selling point at Top Taste Confectioneries is the unique taste of all our products. There is hardly any customer that comes across any of our products by way of taste, who wouldn’t want to come back to make more purchases. Without mincing words, we take delight in welcoming repeat customers over and over again.

At Top Taste Confectioneries, we pay attention to our small clients as well as the big clients. This is because we are into retailing and wholesale distribution. Our bakeries are opened to customers to purchase hot baked breads and also our distribution vans are all over the cities where our bakery outlets are located.

3. Our Products and Services

At Top Taste Confectioneries®, we deal in all forms of baked foods; assorted breads to cakes and snacks et al. We do not intend to restrict our services to only the supply of our products to stores who will eventually retail them, but we intend to open the doors of our bakery in different parts of the country to customers who would prefer fresh hot baked bread direct from the oven.

As part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and a standard government approved bakery school where we intend producing top class bakers who will become our ambassador in the United States of America and in Canada. Here are some of our products and services-:

• Flour Bread
• Wheat Bread
• Fruit Bread
• Consultancy Services

4. Our Mission and Vision Statement

• To be amongst the top 5 leading bakery companies in the United States of America before our 5 th anniversary.
• To build a bakery business that will meet the needs of all our customers and potential customers in the regions / cities where we have our outlets.

Our Business Structure

As part of plans to build a top flight bakery company in Florida, we have perfected plans to get it right from the outset, which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company.

The picture of the kind of bakery business we intend building and the goals we want to achieve is what has informed the amount we are ready to pay for the best hands available in the bakery industry. This is as long as they are willing and ready to work with us to achieve our business goals and objectives.

• Chief Executive Officer
• Chief Baker
• Assistant Bakers
• Admin and Personnel Manager
• Sales and Marketing Officer
• Accountants / Cashiers
• Drivers / Distributors

Security Officers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for the day to day running of the business
• Responsible for handling high profile clients and deals
• Responsible for fixing prices and signing business deals
• Responsible for recruitment
• Responsible for payment of salaries
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Bakery Manager:

• Responsible for managing the daily activities in the restaurant
• Ensures that the bakery facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Attends to Customers complaints and enquiries
• Prepares budget and reports for the organization
• Any other duty as assigned by the CEO

Chief Chef:

• Responsible for preparing different flavor and style for all our bakery products
• Make lists and budget for bakery supplies
• Oversees the entire bakery process
• Responsible for training new bakers
• Makes sure that quality in maintained at all times

Sales and Marketing Officer:

• Responsible for marketing the company’s products and services
• Responsible for promoting the company
• Responsible for creating marketing and sales strategies, etc.
• Represents the organization in some strategic business meetings
• Ensures that our wholesale Customers get supplies of our products as at when due
• Any other duty as assigned by the Chief Operating Officer / Bakery manager

Accountant / Cashier:

• Receives payments on behalf of the restaurant
• Issues receipt to customers
• Prepares financial report at the end of every working week
• Handles all financial transaction on behalf of the restaurant
• Interfaces with our bankers
• Responsible for payment of tax, levies and utility bills
• Any other duty as assigned by the CEO / restaurant manager

Distribution Van Drivers:

• Delivers customer’s orders promptly
• Runs errand for the organization
• Any other duty as assigned by the sales and marketing executive / bakery manage
• Ensures that the facility is secure at all time
• Controls traffic and organize parking
• Gives security tips to staff members from time to time
• Patrols around the building on a 24 hours basis
• Submits security reports weekly
• Any other duty as assigned by the restaurant manager
• Responsible for cleaning the restaurant facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the building

6. SWOT Analysis

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Florida and even in the United States of America as a whole. Here is a of what we got from the critically conducted SWOT Analysis for Top Taste Confectionaries™;

Our strength lies in the fact that we have a wide range of products that can meet the needs of a wide range of customers. We have state of the art facility and equipment that has positioned us to meet the demand of products even if the demand tripled over night or if we had a massive order to meet and emergency delivery deadline.

Another factor that counts to our advantage is the background of our Chief Executive Offices; she has a robust experience in the industry and also a pretty good academic qualification to match the experience acquired which has placed her amongst the top flight bakers in the United States of America.

We are not ignoring the fact that offering consultancy services and running a standard and accredited bakery institute is definitely going to count as a positive for us.

The fact that we are setting up a bakery business in a city with other bakeries might likely pose a challenge for us in breaking into the already saturated bakery business in Orlando, Florida. In essence our chosen location might be our weakness.

Nevertheless, we have plans to launch out with a big bang. We know with that, we will be able to create a positive impression and we have a proper handle when it comes to building on already gather momentum.

• Opportunities:

The opportunities available to us are unlimited. Loads of people consume breads, cakes and snacks on a daily basis, and all what we are going to do to push our products to them is already perfected. There are also loads of people who might want to learn how to bake; as a result, they can readily find our government approved bakery institute highly ideal for them to fulfill that goal.

The threat that is likely going to confront us is the fact that we are competing with already established bakeries in Orlando, Florida, and also there are other entrepreneurs who are likely going to launch similar businesses within the same location we plan to launch out from.

Of course, we foresee that they will compete with us in winning over the available market. Another threat that we may likely be faced with is the area of government policies.

7. MARKET ANALYSIS

• Market Trends

When it comes to breads, cakes, and snacks etc., everyone may want to quite agree that the market trend changes with rapid astonishment. This is why we invested time to create a sample bakery marketing plan template. Bakers are seriously researching and creating flavors and varieties that will keep them afloat in the bakery business.

Any baker who wants to remain relevant in the scheme of things in the industry must be willing to explore the ‘bakery world’; he or she must be able to come up with a product that tastes unique from what is readily available in the present market.

In view of the above stated fact, we have hired the best of hands available in Florida to work with us in becoming a pacesetter when it comes to exploring and producing products with tastes that can meet the demand of the markets that is available to us in the cities where our bakeries are located. Part of the marketing and sales strategies that we will adopt include but not limited to the following;

• Open our bakery with a bang – big party
• Neighborhood, door to door and mouth to ear mode of advertisement to introduce our business
• Engage in road shows ( make some open air noise) to introduce our business
• Create same products in different sizes, with different prices and perhaps a little lower that the prices of similar products in the market
• Start a TV show in line with our business goal and objectives
• Sponsor relevant events, such as bakery competitions and wedding shows on TV et al.

8. Our Target Market

We are quite aware that the target market for bakery products cut across people of all walks of life. Since everybody needs food to survive; we are prepared to meet the needs of as much people as we can, within the various locations our bakeries will be located.

It is indeed difficult to create a list of the people we intend selling our bakery products to. because everybody needs what we have to offer except for our trainings and consultancy services. Here are just a few of the people / places that we intend selling our products and services to:

• Families (Homes)
• Schools (boarding house and campus et al)
• Groceries Stores
• Shopping Malls
• Wedding Ceremonies
• Event Planners
• Sport Centers
• Corporate Organizations
• Aspiring Entrepreneurs (Those who want to learn baking)

Our Competitive Advantage

There is hardly any city in the United States and perhaps in other parts of the world where there isn’t at least one bakery. People eat bread, cakes and snacks in all parts of the world and as such loads of people are already running their bakery businesses.

We are not ignorant of the fact that there are standard bakeries in Orlando, Florida, but that will not deter us from forging ahead to set – up our own bakery company. Top Taste Confectionaries has couple of factors that is counting as a positive for us; our competitive advantage in the marketplace.

One of our competitive advantage is that we are one of the few bakery companies that is not only involved in the sale of breads, cakes and snacks but also operate a government accredited bakery school where professional bakers are hatched and sent forth to start their own bakery business or manage their homes properly.

The fact that we offer consultancy services in line with what we do, gives us an edge over other bakery companies in the United States of America. We are of the view that if we are able to get it right from the outset, it will likely take us less time than projected for us to be amongst the top 5 bakery company in the whole of the United States of America.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Cash flow is the lifeline of any business, which is why we have put plans in place to ensure that we have assorted bakery products that will guarantee that we generate enough income for the business. No doubt without sales – income, a business will definitely fold up and close shop.

We don’t intend to build a business that will struggle to pay the salaries of its workforce (overhead) and also struggle to maintain operational cost. Top Taste Confectionaries is set to take the market by storm with the variety of products we have on our stable. Here are the sources we have put in place to generate resources for Top Taste Confectionaries;

• Selling breads, cakes and snacks (wholesale and retailing)
• Offering home delivery services to our customers
• Recruiting, training and allocation of bakers to our clients (part of our consultancy services)
• Running a top notch government approved bakery institute in Orlando, Florida
• Offering consultancy services in line with our business goal
• Sales of drinks in all of our bakeries

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. This is for sales projections based on the operation of just one bakery outlet in Orlando, Florida.

Bread (Wheat, Flour Bread, Fruit Bread and all flavors and types of Bread on our stable:

• 5,000 Loaves of Bread Per Day

Snacks (Sandwich, Meat Pie, Scotch egg, Pizza, Burger, and Fish Pie et al):

• 10,000 pieces of snacks per day

Sales of Soft Drinks:

• On the average over 90% of people who purchase snacks are likely going to purchase soft drinks as well
• This equates to 9,000 bottles / cans / pet plastics of soft drinks

Sale / Supply of Cakes:

• 500 cakes per day

N.B: This projection is inclusive of the products we are likely going to sell in our outlets and the products we are to supply to other outlets / wholesale customers who in turn will retail our products. So, it might be a bit challenging to place a specific amount that we are likely going to make from the sales.

Please note that this projection is based on the first 6 months of opening shop to the general public meaning that the quantity of sales we make may likely double or triple after this 6 months.

• Marketing Strategy and Sales Strategy

We are quite aware that the market for breads, cakes and snacks is on the increase and won’t plummet anytime soon, and we are also aware that loads of entrepreneurs in Florida are into the sale of almost all the products that we have on our stable, save for the consultancy services that we render and the bakery institute that we operates.

In view of that, we have been able to work out plans that will help us win a large percentage of the available market in the cities where our bakeries located.

For the reason of the business goals that we have set for ourselves at Top Taste Confectionaries, we will continue to explore and improvise, so that we will remain relevant in the market place.In nut a shell, we will explore the following marketing and sales strategies to promote our bakery business;

• Direct Marketing
• Via Our Sponsored TV Programs and Community Based Events
• Erect Our Billboards in Strategic locations around the city
• Online Marketing (via our official website, social media platforms and blog et al)
• Referral Marketing
• Promotion of our products during our training sessions in our Bakery Institute

11. Publicity and Advertising Strategy

Bakery business especially products like breads and confectionaries might not necessarily need huge budget for publicity and advertisement. As a matter of fact if you the packaging of your bakery products are cool and the quality and quantity is in order, you wouldn’t struggle to sell your products.

Aside from our consultancy services and bakery institute, we don’t intend to spend huge amount for publicity and advertisement. We have perfected plans to maximize the recourse we have, to get the result (sales) that we require to make profits and expand the business. Here are the platforms we intend making use of to promote and advertise our business;

• Place adverts on both print and electronic media platforms
• Sponsor relevant community programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , Badoo, et al
• Install our Billboards on strategic locations
• Engage in road shows from time to time
• Distribute our fliers and handbills to targeted areas from time to time

12. Startup Expenditure (Budget)

• The Total Fee for Registering the Business in Florida: $750.
• The budget for insurance, permits and license: $5,000
• The Amount needed to acquire a suitable Facility for 6 months in Orlando, Florida (face lifting of the facility inclusive): $75,000.
• The Cost for the purchase of furniture and gadgets (fridges, TVs, Sound System, tables and chairs et al): $20,000.
• The Cost for Bakery Equipment (Standard commercial oven, Proof boxes, Baking Sheets and Racks, Mixers, Work Tables, Sinks, Slicers, Scales, Cake decorating Tools, Ingredient Bins and baking utensils et al): $15,000
• The Cost for supply of flours, sugar, margarine, packaging materials and wheat et al for a month: $5,000.
• The Cost of Launching a Website: $600
• The cost for our opening party: $5,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): $5,000

Going by the report from our research and feasibility studies, we will need an average $250,000 to set up a standard bakery in Orlando, Florida. From our projections, we are likely going to start making profits after the first 3 years of setting up the business and we have put plans in place to take care of the overhead and operational cost.

Generating Funding / Startup Capital for Top Taste Confectionaries

We don’t have the intention of bringing business partners outside the family to invest in the business, which is why we have restricted raising our startup capital to;

• Generate part of the start – up capital from personal
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $150,000 and we are at the final stage of obtaining a loan of $100,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited.

13. Sustainability and Expansion Strategy

We don’t have the plans to invest hugely in our bakery business and watch the business fold up or struggle to make progress.

We have perfected our strategies on sustainability and expansion. Part of what we will do to stay relevant in the bakery business is to strive to maintain or increase of quality and quantity, to run bakery trainings and also offer consultancy services.

We have perfected plans to triple our sales every year and we also have plans to open different outlets of our bakery in different locations in Florida and other key cities in the United States of America.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Renting of Facility and Construction of the Bakery: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members and friends: Completed
• Applications for Loan: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of c employees: In Progress
• Purchase of the Needed furniture, electronic appliances and bakery equipment: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Opening party / launching party: In Progress
• Compilation of our list of products and detailed recipe: Completed
• Arrangement for trainers and training facility: In Progress
• Establishing business relationship with vendors – suppliers of all our needed raw materials: In Progress
• Purchase of delivery vans: Completed