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How to Write a Winning Upwork Cover Letter (+Sample)

Crafting an Upwork cover letter that wins you the job is one of the two things that drive new Upworkers crazy (the other being how to get approved on Upwork ).

This drove me crazy too when I started out. In fact, I must have spent countless hours and sent so many proposals before I started getting replies.

I almost purchased a $300 course just to get access to their community’s Upwork proposal vault.

If you’re in a similar position, you have come to the right place.

In this article, let’s discuss how to write an effective Upwork proposal cover letter that will win you the job.

Let’s get this started!

From Zero to Hero

When I started using Upwork, it was a while until I was able to land a contract.

When I did manage to land my first contract, I thought I had cracked the code and all I had to do was submit the same cover letter again and again.

Here’s what that (cringy and embarrassing) cover letter looks like:

(Good thing it happened before Upwork started banning accounts who submit way too many proposals without getting an offer.)

Using that stinky cover letter above, I still receive a few replies. But that’s it — no new offers or whatsoever.

Two realizations hit me:

• I knew then that I didn’t crack the code.
• Canned, word for word cover letters don’t work.

After three years, here’s my marketing effectiveness:

Stick until the end and I will show you an example of an Upwork cover letter I used to land a premium deal with a client.

Now, here’s how to make your cover letters better:

Sign up for exclusive updates, tips, and strategies

Answer the Additional Questions First

Many job postings will require you to answer additional questions besides submitting a cover letter.

Here’s a good example:

As you can see, the cover letter comes first followed by the additional questions you have to answer.

Naturally, you may spend most of your energy trying to make that cover letter flawless and then, answer the additional questions with a one-line sentence only, like an afterthought.

What you may not know is that when the client reviews your proposal, he will see the additional questions first.

I discovered this when I posted a job on Upwork.

Here’s one of the answers I got:

As you can see, clients will see the answers to the questions first. The cover letter will be the last element. That’s why when you see questions in the job posts, focus your energy first on the questions.

In a way, additional questions are more important than the cover letter itself.

Address the Client by Name

Whether it’s an Upwork cover letter, a cold email, or a private message on Facebook, addressing the client by name has a great impact.

After all, names are the sweetest and most important sound in any language according to Dale Carnegie’s How to Win Friends and Influence People book.

But does it really increase the effectiveness of your Upwork proposal?

Well, calling the client by name is just the first part of making your cover letter more personal.

It shows that you have done your research and most likely, the content of your cover letter isn’t canned.

As an example, let’s say that you’re the client and you need someone to write new articles on your website.

One of the proposals you received is this:

Would you hire him? Exactly!

The question is, where will you get the name of the client?

How to Find the Client’s Name

It’s easy enough when the job post has the client’s name.

Unfortunately, only around 1 of 10 posts has the client’s name.

If this is the case, scroll down to the client’s recent history and find reviews from past contractors that mentioned the client’s name.

For example, this job post doesn’t contain any clue about who the client is.

But on the client’s recent history, you will find two mentions of his name there.

Sometimes, you may find different names on the client’s history. Some may have addressed the client as Darren, Karen, or John.

To make matters easier, use the name mentioned in a review from a freelancer with similar services as you.

Let’s say that you’re a content writer. A past content writer left a review and addressed the client as John. In this case, use John in your cover letter.

There may also be instances when the client, together with his name, wrote the name of his company. There’s a lot of gold in here simply because you can make even more research.

One of my clients, when he posted the job, only displayed the company name. There was no clue about the recent history of his name. But since the company name was there, I was able to dig deeper.

Here’s a portion of the cover letter I sent that I’m quite sure caught his attention:

This has led to an active partnership. (I can also confirm that working with his particular client’s team is fun and exciting!)

Show Interest

By that, I don’t mean writing a line that says “I’m interested in your job post.”

There are usually two ways to do this:

• Make a suggestion
• Or ask a question

Let’s use this job post I found about a client looking for a content writer for his travel website:

Just because the job description was short, it doesn’t mean you have to put in the same effort and make your cover letter short.

This is often a mistake I see new freelancers do.

But how will you add value to a post as short as this?

If I were to submit a cover letter to do this job post, here’s what I would do:

• Explain to the client what an awesome about us page is and what it contains. (If you’re not aware, the about us page, in addition to telling your story, is an excellent waypoint to different pages or content on your website.)
• Include links to show him what I mean.
• Suggest how I can do the same.
• Ask him for a link to his website.

You can also show interest by mentioning something that only someone who dug deeper will be able to know. An example of this is the cover letter I showed in the earlier section where I mentioned something about the client’s team.

The Rate Matters

This part isn’t much about the cover letter itself but on what job post you submit your cover letter.

One of the things I have learned over the years is that there could be a mismatch between your rate and how much your client can afford or is willing to spend.

For example, no matter how good your cover letter is, it’s impossible for you to ask a high rate for this project.

How did I know this? Looking at the client’s recent history, he paid someone a measly $25 for an educational blog.

From the client’s recent history, you can be certain that he’s only looking for freelancers with (super) low rates.

One more thing: Avoid low-ballers .

These clients will not pay you for what you’re worth. You will only be wasting six connects which you could have used to submit a proposal to a premium project.

Further reading : There are a few job posts that have a high budget but will actually pay you peanuts — they lure freelancers by posting big budgets. This is one of the things I shared in my tips for Upworkers article . It’s perfect for those who are still starting out in Upwork.

Mention Your Experience

I have read numerous posts from “freelance gurus” that you don’t need experience to land premium contracts.

Although there’s truth to it, it’s not the whole truth.

As a client myself, I would like to make sure that the freelancer has the capability to do the tasks and that he’s willing to learn if he doesn’t have the skills yet.

However, freelancers who have previous similar experience and can prove it will most likely win the contract.

Why? Because it’s more certain that they will be able to do the job better and faster, which is a win for clients who go into hourly contracts with freelancers.

In addition to experience, include samples of related work or outcomes that you know the client will love.

For example, after including relevant samples of my work, this client has responded well to my cover letter and we ended up working together.

If you don’t have any relevant samples, just create one, and show it to the client.

Include a Call to Action

At the end of your cover letter, invite the client to do something. It’s proven that they will likely do something if you tell them exactly what to do.

It’s tempting to say “Hope to hear from you soon” or “Hoping for your kind consideration”. But it doesn’t really invite the client to do something.

Here are good examples of effective CTA (call to action):

• Hit that reply button over there to continue our conversation. (Favorite)
• How about we hop on a five-minute call to discuss your business needs?
• If you want to collaborate, let’s discuss it more over the chat.

I have been working with different combinations and so far, the first one has worked best for me. However, I don’t think there’s much difference as long as you keep your call to action, clear, specific, and easy to commit to.

Keep a Swipe File of Upwork Cover Letters

If you’re not familiar with what a swipe file is, it’s basically a folder where you keep all awesome ideas, copies, content, and ideas you have encountered.

In this case, keep a swipe file of Upwork cover letters that worked. Then, reverse engineer them and see why they work.

This is actually how I started improving my cover letter. I found and saved the winning cover letters I found online and try to understand why they worked.

I usually have three places where I store them:

• OneNote (favorite)
• Google drive
• Local drive

A piece of advice: save your cover letters that worked.

Here’s mine:

Since I have a record of what works and what doesn’t, I regularly update and optimize my cover letter to reflect what I recently learned.

That’s how I knew which call to action I thought worked best.

In addition, you may want to include links to your best work too. This makes it easier for you to swap out the samples you want to mention in the cover letter to make sure you only mention the most relevant work samples.

Example of a Winning Upwork Cover Letter

As promised, here is a cover letter I used to land a premium deal with a client.

Note that you can use the pattern I set but make sure you don’t use exact words. This cover letter was designed solely for the certain job post to this cover letter was submitted to.

In a gist, here’s how I did it:

Hey [name] , I’m sure you’ve got a lot of pitches to deal with so I’ll keep this short. I help [your target industry] [the outcome your client would like to get from your service] . In the past, I helped [a previous client you worked with] [the outcome you helped your previous client achieve – should be similar to the outcome the client would like to get] . Here are links to some of my work: – [link 1] – [link 2] – [link 3] [Ask a question or suggest something] Simply hit that “Reply” button over there so we could continue our conversation. Regards, [Your name]

Feel free to use this template.

Win Premium Clients With a Personalized Cover Letter

Writing a winning cover letter is easier than you think. But it will need a lot of practice and trial and error to finally get it right.

As I said, it took me so much time and proposals before I got a reply. From there, I continued optimizing it and seeing what works for my target clients and industry.

I’m definitely positive that as you practice and write more proposal cover letters, you will get better and win jobs.

And if you get lost, try the template I provided above.

Now it’s your turn. Here’s what to do now:

• Go back to Upwork and apply what you have learned from this article.
• Use the template and check my sample for inspiration.
• Get back here and let us know how it went.

And as always, let me know your thoughts by sharing your comment down below.

Alan is the founder of Work Pajama and other sites by Content Growers. When he's not writing here, he's busy helping clients generate more qualified leads and increase sales by educating readers with strategic content and writing blogs.

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25 comments.

I am new and wanted to have virtual work ASAP. Thank you for this blog, will surely help me with my application. Wish me luck!

Stay safe always.

Hey Genera! Glad you find this article helpful to you. I know you can do it! I was able to do it even without experience (or skills) at that time so there’s no way you can’t do it.

Keep it up!

Hi sir I just want to ask in upwork sometimes it offer milestone in specific job how can i break the budget into milestone and what will a put in the description of each milestone ? Thanks God bless

Thanks Alan. Let me go back and re-strategize

Thank you so much for sharing this very informative article. I’m about to start my GVA career… your blog post truly help me a lot. I hope I could make it in this industry.

Good luck on your journey!

I am inspired by your post and I made some notes out of it. I believe it will go a long way to help. Am a newbie in upwork; am good in data entry, typing and I can handle Microsoft Office. But I do not have any past experience in any company or works done before except personal. How do I start, my first cover letter was rejected. Please help out, I will appreciate it. Thanks

My most regards, Hilary

That is tricky since the skills you have are the same skills that 99% of Upworkers have. If I were you, better learn a better skill and try again. For every job post that needs basic stuff, the client probably gets 100+ proposals, so your chance of even being seen is super low. Hope this helps!

thanks so much for this awesome reply of you Alan. We’ve same issue with Hilary. I think your reply here will surely help. Better learn a better skill!

Good to know. Thanks for dropping by!

Thank you for this Allan. This is very useful specially for people like me, just starting careen on being a Virtual Assitant.

Happy to help!

Wow, great tips on writing an effective Upwork cover letter! I completely agree with you on the importance of mentioning your experience.

Including samples of related work or outcomes is also a fantastic idea. It provides concrete evidence of your skills and expertise, and it gives the client a glimpse of what they can expect from you. If you don’t have relevant samples, creating one specifically for the client is a brilliant approach to showcase your abilities.

I also appreciate the emphasis on including a clear call to action (CTA) in the cover letter. It’s true that clients are more likely to respond when you tell them exactly what to do. Your examples of effective CTAs are spot on, and it’s important to make them clear, specific, and easy to commit to.

Overall, these tips are insightful and practical. Thank you for sharing your expertise and experience in writing Upwork cover letters. I will definitely implement them in my future proposals and strive for better results. Keep up the great work!

Your style is so unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just bookmark this site.

Thanks Eileen!

That’s quite an interesting read. Of late I figured out that it is very difficult to get new jobs in Upwork, though clients are viewing my proposal. So I feel the best way is to rewrite the proposals. Thanks a lot for your input.

Hi Alan, this was very very helpful and am looking forward to learn more from you. I would hope that a Q&A platform will be provided in place for people like us who would wanna feed from your brilliant experience. Thanks!

Thanks, Alin!

Just discovered your content through Google search. Awesome and unique content. Just about to start freelancing on Upwork and I can tell it is of a great help to me. I believe I’ve just find a good teacher here.☺️

Thank you Allan and God bless you.

Hey Patrick!

Appreciate the compliment. I wish you a good fortune on your journey.

Thank you Alan! hope it works. Good luck for everyone.

Hey Alan! Best inspiration tip, Thanks alot.

Excellent information. This article offers practical tips and a clear structure for crafting effective Upwork cover letters. It’s a valuable resource for freelancers looking to stand out and secure projects on the platform.

Thank you for this fantastic guide on writing a winning Upwork cover letter! The tips and sample you’ve shared are incredibly helpful for both beginners and experienced freelancers like myself.

The sample cover letter is a valuable resource. It not only demonstrates the principles you’ve outlined but also serves as an excellent template for crafting our own personalized letters.

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Last Updated on September 6, 2023 by Alan Anthony Catantan

Land Your Dream Freelance Gig: Upwork Cover Letter Guide

Landing freelance gigs on Upwork requires more than just a stellar profile. While your skills and experience take centre stage, a well-crafted cover letter can be the secret weapon that sets you apart from the competition. 

This guide equips you with expert tips and winning templates for cover letters for Upwork to craft proposals that grab clients' attention and secure those dream projects.

Understanding the Importance of a Cover Letter on Upwork

Defining a cover letter in the freelance landscape.

Cover letters on Upwork serve as introductions, expand your profile, and showcase your suitability for the job, much like in the traditional job market. It's your chance to personalise your proposal, demonstrate your understanding of the project, and showcase what makes you the ideal freelancer for the job.

Why Your Upwork Cover Letter Makes a Difference

Here's why a cover letter matters:

• Provides Context on Your Fit:  A cover letter allows you to expand on your experience and skills beyond a simple resume bullet point. You can explain how your unique background and approach make you the perfect person for the role.
• Cuts Through the Noise: Upwork is a crowded marketplace. A strong cover letter makes you stand out.
• Demonstrates Initiative and Communication Skills: A well-written cover letter showcases your professionalism and ability to communicate effectively, essential qualities for any freelancer.
• Opportunity to Address Specific Requirements: A cover letter for Upwork helps highlight your skills directly relevant to the project's needs, demonstrating your understanding of the client's goals.

Crafting a Winning Cover Letter: Essential Tips

Now that you understand the importance of a cover letter let's delve into the key elements that make it effective:

Add Your Personality (While Remaining Professional)

While professionalism is key, there's no need to be boring. Write in a conversational tone that's respectful but engaging. Avoid starting with dull phrases like "My name is Job Applicant Jean" and instead, let your personality shine through with phrases like “Having helped clients achieve [Specific results] in the past, I believe my skills can be a valuable asset to your [Project Name] project.” 

Integrate Keywords Seamlessly

Pay attention to the keywords used in the project description. Subtly integrate these keywords throughout your cover letter for Upwork to improve your proposal's searchability within Upwork's search engine.

Example: Look for keywords in the project description (e.g., "social media marketing"). Subtly weave them into your cover letter to improve searchability within Upwork's search engine. Instead of generic statements like " I have experience in marketing ,” go for keyword integration: " I noticed you mentioned a focus on social media marketing and audience engagement. In my previous role, I managed social media campaigns that grew follower bases by 30% through targeted content strategies. "

Proactively Address Client Concerns

Anticipate potential concerns clients might have and address them directly in your cover letter. This demonstrates your attentiveness and ability to think ahead.

For example, instead of leaving clients wondering with generic statements like "I'm a great writer, trust me,” try addressing concerns like"I understand clear communication is crucial. I provide regular progress updates and keep you informed throughout the project. Feel free to reach out with any questions or concerns."

Crafting a Memorable Closing Statement

Instead of a standard sign-off, conclude with a call to action that reinforces your value proposition.

Example: "I'm confident my skills can significantly benefit your project. Let's discuss how I can help you achieve your goals. I'm available for a call at your earliest convenience."

Refine Your Approach: As you gain experience, track what resonates with clients and adapt your cover letters for continued success.

Showcase Your Passion and Understanding of the Client's Industry

Go beyond just listing your skills. Briefly mention what excites you about the client's industry or project type. This demonstrates genuine interest and sets you apart from freelancers focused solely on the job itself.

Example: "I've been following the impressive work your company has done in the sustainability sector, and I'm particularly passionate about [specific aspect of the industry]. My experience in [relevant skill] combined with my enthusiasm for this field allows me to bring a unique perspective to your project."

Highlight Your Skills and Quantify Your Achievements (When Possible)

Don't simply repeat your resume. Briefly showcase your most relevant skills and experiences that directly address the project's requirements. Back up your claims with data. Numbers add credibility and give clients a clearer picture of your impact.

Example: Instead of saying " increased website traffic, " quantify it. " I crafted SEO-optimised blog posts that resulted in a 25% increase in organic website traffic for my previous client. "

By incorporating these essential tips, you'll craft compelling cover letters that land you the freelance projects you deserve. Remember, a cover letter is an ongoing conversation. Keep personalising and refining your approach to stand out on Upwork!

Sample Cover Letter Templates for Success

These Upwork cover letter samples provide a foundation to build upon, tailored to different freelance specialities.

General Template: A Versatile Approach

Hi [Client Name],

I am writing to express my interest in your project for [Project Title]. Having reviewed the details, I am confident that my skills and experience in [Your Skills] make me a strong fit for this role.

In my previous work with [Previous Client/Company], | successfully [Describe a Relevant Achievement]. My portfolio showcases a range of projects that demonstrate my ability to [Highlight Relevant Skills]

I am eager to learn more about your vision for this project and discuss how | can contribute to its success. Please find my portfolio attached for your review.

Thank you for your time and consideration.

[Your Name]

Web Designing Template

Dear [Client Name],

I came across your project for [Project Title] and was immediately drawn to the opportunity to leverage my expertise in web design. With [Number] years of experience crafting user-friendly and visually appealing websites, I am confident I can deliver exceptional results.

In my previous project for [Previous Client], I designed a website that resulted in a [Quantifiable Achievement] increase in [Metric, e.g., traffic, conversions]. My portfolio showcases my ability to design websites that are not only aesthetically pleasing but also optimised for [Areas of Expertise, e.g. SEO, mobile responsiveness].

I'm eager to discuss your vision for the website and collaborate on a design that exceeds your expectations. Please find my portfolio linked below for your reference: [Portfolio Link]

Content Writing Template

Hey[Client Name],

I came across your project for [Project Title] and was immediately drawn to the opportunity to leverage my content writing skills. With [Number] years of experience crafting engaging and informative content, I am confident I can create pieces that resonate with your target audience and achieve your desired goals.

In my previous role at [Previous Client/Company], I successfully increased website traffic by [Quantifiable Achievement] through the creation of [Type of Content, e.g., blog posts, SEO-optimised articles]. My portfolio showcases my ability to write in various styles and tones, ensuring your content aligns perfectly with your brand voice.

I'm eager to discuss your content strategy and brainstorm ideas that will captivate your audience and drive results. Please find writing samples relevant to your project in my portfolio linked below: [Portfolio Link]

Graphic Design Template

I'm excited to submit my proposal for your [Project Title] project. Having reviewed the details, I am confident my expertise in graphic design can deliver visually stunning and impactful creative assets that align with your vision.

For [Number] years, I've been helping businesses like yours create captivating visuals that elevate their brand identity. In my previous project for [Previous Client], | designed [Type of Design, e.g. logos, social media graphics, website banners] that resulted in a [Quantifiable Achievement] increase in [Metric, e.g. brand awareness, engagement].

My portfolio showcases my design versatility and ability to translate your ideas into effective visuals. I'm particularly skilled in [Areas of Expertise, e.g., brand identity design, illustration, UI/UX design. I'm eager to collaborate with you and bring your design vision to life. Please find a link to my portfolio showcasing relevant design work: [Portfolio Link].

Video Editing Template

Hello [Client Name],

Having reviewed your project for [Project Title], I'm confident my video editing skills and creative vision can transform your raw footage into a compelling and engaging video.

With a passion for storytelling and [Number] years of experience editing videos for [Previous Clients/Companies/Industries], | possess a strong understanding of pacing, transitions, and the power of visuals to capture and hold the audience attention.

In my previous project for [Previous Client], I edited a video that achieved [Quantifiable Achievement] by utilising [Specific Editing Techniques]. My portfolio showcases my ability to edit videos across various styles, from promotional content to explainer videos.

I'm eager to discuss your vision for this project and collaborate on crafting a video that exceeds your expectations. Please find a link to my portfolio showcasing my editing skills: [Portfolio Link].

Note: Adapt the bracketed sections to your specific skill set. Also, while you can use these templates for reference, it's important to make your cover letter very personalised.

By incorporating these tips and templates, you'll be well on your way to crafting compelling cover letters for upwork proposals that land you the freelance projects you deserve. Remember, a cover letter is an ongoing conversation. As you gain experience on Upwork, track what resonates with clients and refine your approach for continued success.

Q1. What Components Are Mandatory for a Good Cover Letter?

Ans. While there's no strict format, strong cover letters typically include:

• A personalised greeting
• A brief introduction highlighting your relevant skills and experience
• A specific example from your portfolio that showcases your expertise
• A closing that expresses your enthusiasm and next steps (e.g., call to schedule a call)

Q2. The Resume and Cover Letter Dilemma: To Copy or Not to Copy?

Ans. Your cover letter shouldn't simply replicate your resume. It expands upon your resume by demonstrating your understanding of the specific project and how your skills directly benefit the client.

Q3. What is the difference between a Proposal vs. a Cover Letter?

Ans. On Upwork, the terms "proposal" and "cover letter" are often used interchangeably. They both refer to the written document submitted to convince a client to hire you. However, some freelancers differentiate between the two. A cover letter might be the initial introduction, while a proposal includes the cover letter alongside more detailed information about your approach, timeline, and pricing.

Q4. Should you use ChatGPT to write your cover letter?

Ans. While AI writing tools like ChatGPT can help generate ideas, it's crucial to maintain a personal touch in your cover letter. Clients value genuine communication and a clear understanding of your skills. It's best to use these tools as a starting point and then personalise the content for each project.

How To Write a Cover Letter: Basics and Examples for Upwork Success

Creating a compelling cover letter is crucial for securing jobs on Upwork, the popular freelancing platform. A well-crafted Upwork cover letter can set you apart from the competition and increase your chances of landing your desired projects. This guide will walk you through the basics of writing a cover letter for Upwork, provide examples, and offer tips to make your proposals shine.

Table of Contents

Understanding the Importance of an Upwork Cover Letter

Basics of writing a cover letter for upwork, key elements of an effective upwork cover letter, common mistakes to avoid in upwork cover letters, step-by-step guide to writing an upwork cover letter, upwork cover letter sample for web developers, upwork cover letter sample for graphic designers, upwork cover letter sample for content writers, personalizing your upwork cover letter, using keywords effectively in your upwork cover letter, showcasing your unique selling proposition in upwork cover letters, tips for writing a winning upwork proposal cover letter, how to format your upwork cover letter for maximum impact, follow-up strategies after submitting an upwork cover letter, faq about upwork cover letters.

An Upwork cover letter is your first opportunity to make a great impression on potential clients. It sets the tone for your professional relationship and demonstrates your enthusiasm and suitability for the project. A strong cover letter can significantly increase your chances of being hired.

Writing a cover letter for Upwork requires a clear structure, an appropriate tone, and a personalized approach. Here’s a breakdown:

• Structure: Your cover letter should include an introduction, body paragraphs highlighting your skills and experience, and a conclusion with a call to action.
• Tone: Maintain a professional yet friendly tone. Show enthusiasm for the project and confidence in your abilities.
• Personalization: Customize each cover letter to the specific job post and client. Mention the client's name and address their project requirements directly.

An effective Upwork cover letter should include the following key elements:

• Introduction: Briefly introduce yourself and mention the job you're applying for.
• Skills Highlight: Highlight the skills that are most relevant to the job. Use bullet points for clarity.
• Relevant Experience: Share examples of past work that demonstrate your expertise. Be specific and concise.
• Call to Action: End with a strong call to action, inviting the client to discuss the project further.

Avoid these common mistakes to increase your chances of success:

• Generic Openings: Personalize each cover letter. Avoid using generic openings like "To whom it may concern."
• Overly Long Letters: Keep your cover letter concise. Aim for 200-300 words.
• Lack of Proofreading: Typos and grammatical errors can make a poor impression. Proofread your cover letter carefully.

Follow these steps to write a compelling Upwork cover letter:

• Analyzing the Job Post: Carefully read the job description. Identify the key skills and requirements.
• Crafting the Introduction: Start with a friendly greeting and mention the job title. Introduce yourself briefly.
• Showcasing Your Skills: Highlight your relevant skills and experiences. Use bullet points for easy reading.
• Ending with a Strong CTA: Conclude with a call to action. Invite the client to schedule an interview or discuss the project further.

Example Breakdown:

Introduction:

"Hi [Client's Name],

I’m excited to apply for your web development project. With over five years of experience in web development, I have the skills and expertise to deliver high-quality results."

Skills Highlight:

• Proficient in HTML, CSS, JavaScript, and PHP
• Experience with responsive design and cross-browser compatibility
• Strong problem-solving skills and attention to detail

Relevant Experience:

"I recently completed a project for a client where I developed a custom e-commerce site that increased their sales by 30%."

Call to Action:

"I would love to discuss your project in more detail. Please feel free to reach out to schedule a call."

I’m thrilled to submit my application for your graphic design project. With a background in graphic design and a passion for creativity, I’m confident I can bring your vision to life."

• Expertise in Adobe Creative Suite
• Experience with branding and logo design
• Strong visual communication skills

"I designed a new logo for a startup that significantly improved their brand recognition and customer engagement."

"I look forward to the opportunity to discuss how I can contribute to your project. Let’s schedule a time to chat."

I’m eager to apply for your content writing project. With a strong background in content creation and SEO, I can help you create engaging and optimized content."

• Proficient in SEO best practices
• Experience with blog writing and article creation
• Strong research and editing skills

"I’ve written numerous articles for a tech blog that have consistently ranked on the first page of Google."

"I’d love to discuss your content needs further. Please get in touch to arrange a meeting."

Addressing the Client: Always use the client's name if it's available. It shows attention to detail and genuine interest.

Tailoring Your Proposal: Customize your cover letter to reflect the specific job requirements. Mention details from the job post to demonstrate your understanding.

Keyword Integration: Use relevant keywords from the job post naturally within your cover letter to increase visibility.

SEO for Proposals: Just like SEO for web content, using the right keywords can make your proposal more discoverable and relevant.

Highlight what sets you apart from other freelancers. Whether it’s a unique skill, a specific experience, or a distinctive approach, make sure to emphasize your unique selling proposition.

Clarity: Be clear and concise in your writing. Avoid jargon and overly complex sentences.

Professionalism: Maintain a professional tone while being friendly and approachable.

Enthusiasm: Show genuine enthusiasm for the project and the opportunity to work with the client.

Layout: Use a clean and simple layout. Break your text into paragraphs and use bullet points where appropriate.

Readability: Choose a readable font and size. Avoid large blocks of text.

Professional Appearance: Ensure your cover letter looks professional and polished. Pay attention to spacing and alignment.

Timing: Follow up if you haven’t heard back within a week.

Politeness: Be polite and professional in your follow-up message.

Persistence: Show continued interest without being overly pushy. A gentle reminder can keep you top of mind.

What is the best length for an Upwork cover letter?

Aim for 200-300 words. Keep it concise and to the point.

How can I make my Upwork cover letter stand out?

Personalize your cover letter, highlight relevant skills and experience, and maintain a professional yet friendly tone.

Should I include a portfolio in my Upwork cover letter?

Mentioning your portfolio is a good idea. Provide links to relevant work samples.

How often should I follow up after submitting a cover letter?

Wait about a week before following up. Be polite and express continued interest in the project.

What are common mistakes to avoid in an Upwork cover letter?

Avoid generic openings, overly long letters, and typos. Make sure to customize each cover letter to the specific job post.

Can I use a template for my Upwork cover letter?

While templates can provide structure, always personalize each cover letter to the job and client.

Writing an effective Upwork cover letter is an essential skill for freelancers. By understanding the basics, avoiding common mistakes, and personalizing each proposal, you can increase your chances of success on the platform. Use the provided examples and tips to craft compelling cover letters that will help you stand out to potential clients and win more projects.

Six Steps to Writing the Perfect Upwork Cover Letter

To succeed as an Upwork freelancer, a great cover letter isn’t optional. It’s crucial.

The moment a job is posted on Upwork, it becomes visible to thousands of people who do exactly what you do. And unlike your middle school gym class, you aren’t competing against 20 neighbors with similar abilities.

You’re applying to the same projects as skilled  $3/hr Filipino writers, $300/hr startup experts from Silicon Valley, and award winning Forbes contributors.

The only way you can land any of these projects is to set yourself apart. And one of the most effective ways to  stand out from the competition  is to create a killer Upwork cover letter .

Related content:  Maximize your income with  this free freelance rate calculator .

How to create an attention-grabbing Upwork cover letter

I’ve won over 50 contracts on Upwork during the last couple of years – with many worth thousands of dollars. After a plethora of “trial and errors”, I’ve discovered how to win more clients than I can manage – for both myself and several other writers.

Here’s how I won over 50 Upwork contracts.

If you do quality work, but are still unable to find new clients, the issue probably has to do with your cover letter.

Add these six elements to your Upwork cover letter and watch the interviews roll in.

1. Start by sharing your qualifications

Why are you more qualified for this project than the other twenty applicants?

If the client doesn’t see a reason to keep you around right at the beginning, they will rapidly move on to the next candidate.

So establish yourself as a professional . Do you have a degree? State it here? Have you worked in the industry? Now’s the perfect time to state this.

But  keep it short! If this goes on for more than two or three sentences, you’re going to lose it. You can refer to a writing service, where you can not only get help in writing your essay but also get appropriate writing tips for your cover letter. The point isn’t to toot your own horn, but to show why you are the right fit for this position.

Here’s how I state my qualifications for a business blogging project:

Hi, my name is Rob and I have an MBA, experience in financial analytics, and have written content for over 50 highly satisfied clients here on Upwork – as you can see from the “Top Rated” freelancer badge on my profile. 

Although it’s a long and slightly wordy single sentence, it sums up who I am concisely.

Notice how I focus much of the attention on how I can benefit the client. I have business knowledge (MBA and work experience), keep my customers satisfied (beneficial for them), and am one of the Top Rated freelancers on Upwork (which means they will be getting the best).

I also leave a lot out. What you leave out of your cover letter is just as important as what you include. For a business client I don’t mention that I’ve traveled to five continents, am involved in my church, and love sailing the San Francisco Bay. Although I may mention those items for another project.

Ultimately, you want to tell the client why you are qualified for their project, but concisely enough to move on to the rest of your proposal.

2. Make it personal by asking a question

When possible, try to connect with the client – very briefly.

If they include a link to their website, this makes it easy. Otherwise, see if you can pull something from the job description itself.

I’ve noticed that  asking a question works best.

Asking a question is essential – whether at this point or at the end of the application. Why? Because it encourages the client to contact you to respond to your question.

If someone contacts me on Upwork, I have a 50% chance of getting the job.

I seem to get about 50% of the jobs that I am contacted for. Once the client reaches out to me, I can learn more about what they need and present myself as the perfect candidate.

Therefore, encouraging that initial contact is essential. And because we all love talking about ourselves and what we do, asking a question to make it personal is a great way to start a conversation.

Following suit with the same application, I would make the cover letter personal by saying something like:

Your job description mentions your company is in New York. Are your customers exclusively from NY or do you work with clients nationally/internationally?

Although nothing profound, this simple question treats them like a person I am interested in getting to know – rather than just a client I am trying to land. It’s also a question that helps me learn more about their needs and how I might be of assistance. Finally, it encourages a response on their part.

And that’s the most important piece – so I’ll say it again:

Once you get a client to respond to your Upwork cover letter, your odds of winning the project increase exponentially.

3. Explain why you’re interested in this project

Most projects on Upwork come from clients who are passionate about what they do. Whether they’re entrepreneurs or project managers, they have a vested interest in the success of their project.

This means that  they are in love  with their project. Whether it’s a website idea, a new app concept, or simply a poster to promote their band – the client is excited about this project.

And you should be too.

By sharing with the client why you  want  to work on their project, you’ll set yourself apart from the plethora of freelancers on Upwork who are simply trying to land their next job.

As with the other elements, keep it short – but a well-worded sentence can make a world of difference.

As you can see from my own blog, MoneyNomad.com, I love writing about entrepreneurship and would thoroughly enjoy researching and developing blog posts for your website.

This simple sentence reveals that I am already an expert on this subject and will be just as excited about this venture as the client is.

4. Share examples of similar projects

This is HUGE ! Although more and more freelancers on Upwork are showing links to their past work – there are still too many that don’t.

If you have previously published work – share links to it in your job posting. Even if the projects are on your own blog or developed under someone else’s name, it still shows a level of credibility and gives the user a feel for what they can expect from you.

If you don’t have any samples, then you probably shouldn’t be trying to sell yourself to someone else. Instead, focus on building up a portfolio of 1-3 items that you can share. Do this by offering your service inexpensively on Fiverr , starting your own blog , or writing a few articles on HubPages .

I have a wide enough collection of articles that I’ve written, that I can usually find some worthwhile samples. But if I can’t, then I’ll share related content with voice I think the client wants. And I’ll share ghost written content as well.

Here are some samples of articles I’ve written in the past:

http://www.happyfox.com/blog/gamification-employee-engagement/

http://www.huffingtonpost.com/entry/57e4746fe4b00267764fbcbe

https://moneynomad.com/6-ways-to-live-on-under-10000-a-year/

Because Upwork doesn’t allow you to add hyperlinks to your job proposals, you’ll need to add in the entire url. Also, include a space between each url so that it’s easy for the client to copy and paste into their browser if necessary.

5. Vaguely explain your rate

Sometimes I state my rate right upfront, but other times I provide a ballpark figure or don’t share it at all in the cover letter.

Ultimately, when it comes to stating your rate you want to keep two things in mind:

• Encourage the client to make contact (remember, I get 50% of contracts once a client interviews me).
• Prevent yourself from wasting time with clients looking for cheap work.

From a freelance writer’s prospective, there are ample projects that want a writer willing to develop articles for $10-25 a post. This is far too low for me – and I really don’t want to waste my time interacting with someone not willing to meet my rates.

However, if I state my rate at $0.30/word when someone else offers to do the same project for $0.15/word – they may not make contact with me, allowing me to negotiate a rate and level of quality that meets their needs.

Depending on the client, I will say something like this in the proposal:

I generally charge my B2B clients $0.30/word. However, because I enjoy writing about entrepreneurship and think your project would be a lot of fun, I may be able to reduce my rate slightly.

By stating the higher end for my blogging rates, and then mentioning that “I may be able to reduce my rate slightly”, the client will understand that I don’t write $10 articles, but he will recognize that he may not have to pay $150 for 500 words either.

If we ultimately agree upon $0.20-0.25/word, the client feels like he’s getting a steal. Win-win!

6. Offer something for free

If you’re confident in the service you offer, then offering an initial trial for free can help you  make a lot of money.

Particularly when you are new to Upwork, and competing with freelancers with a large portfolio and high reviews, providing a free trail offer is a great way to get started.

If you’re a freelance writer, a 500 word article won’t take you more than 1-2 hours – so offering one for free is certainly worth the potential of ongoing work.

For one-off projects, like web-design, this could be a bit more difficult. But it’s not impossible. Rather than doing the entire site for free, offer to do an analysis of their current website, a review of their top competitors, or a 30 minute mock-up of what their website could look like.

Once you’re established, offering work 100% free isn’t necessary, but it can still help to offer a “freemium” version of your work. An example of how I do it:

Finally, I would like to offer you a trial article risk-free. If you like it, you can pay for it and use it. However, if it doesn’t meet your expectations, you are welcome to improve upon it and use it for free. What topic would you like me to write about for this first post?

Other times I simply offer to write the first article for free in exchange for recognition and a link back to my own website. Usually people would rather keep the content ghost written and focused on their website – so the end up paying anyway.

The book “ Predictably Irrational ” states that  free  is a powerful word. We all LOVE getting something for free. In fact, people are more likely to take a $0.10 Hershey’s kiss for free than they are to pay $0.01 for a $1 candy bar – even though the latter is actually a better deal!

Using this same psychology in your freelance work, and offering to do a free “mini-project”, is a great way to land your next client. On Upwork, or anywhere else for that matter.

The completed Upwork job proposal – Emulate this to land your next client

And here we have it! The completed Upwork cover letter – and one that has landed me tens of thousands of dollars worth of clients:

http://bankvibe.com/how-saving-for-retirement-is-like-surfing/ http://www.huffingtonpost.com/entry/57e4746fe4b00267764fbcbe

Since writing this article, I’ve done a lot of hiring myself on UpWork and I’ve come to realize that a cover letter is even more crucial now. With so much competition on UpWork, you as a writer needs to stand out from the pack. When hiring a freelance UpWork writer, I always read a cover letter looking for errors and misspellings. My thought is, if they can’t write a good cover letter how will they write a good piece of content. Let me know if you think this assumption is correct in the comments.

As you can see, it says a lot while still being relatively short. Additionally, it attempts to connect with the client and keep them engaged – from beginning to end.

Try this format the next time you write an Upwork proposal and let me know how it works! Finally, if you have additional suggestions for dominating Upwork, I would love to hear about them in the comments.

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22 comments.

Why do you use “Filipinos” to compare? Idk, but it feels like you’re somewhat degrading us and you would like to discourage clients to stop hiring a filipino. Although your blog is good, I would really like to ask why.

Thank you so much for commenting. And I apologize if this article came across as degrading – that is not my purpose at all! The point I was trying to make is the diversity of competition that ALL freelancers have (regardless of where they are from). We are all competing with educated and skilled individuals willing to work for $3/hr – and freelancer celebrities who charge a premium, but have name recognition.

My desire is for Money Nomad to be a website where online entrepreneurs and freelancers from ANYWHERE can come to learn and grow. Thank you for pointing this out. I included the word “skilled” in the sentence – and I hope that helps emphasize the true point I was trying to make.

Thanks for reading and I look forward to seeing more of your comments in the future!

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Website mock-ups are called “spec work” and frownded up in web development community. Also, you won’t get away with using your website URL in the proposal for too long since it’s against Upwork’s TOS.

Thanks for your response Ivan.

Since I deal with writing, I am not fully familiar with an appropriate comparison in web design. Perhaps an alternative would be offering a 10 minute analysis of their current website – or providing a 30 minute brainstorming session regarding the design of their website. Ultimately, it’s about finding a way to provide value and begin developing that relationship. I’m actually going to write an article in the near future “praising” spec work from a designer – so be ready to come harp on that post in a couple of weeks. 🙂

Regarding links in proposals – you are correct that, if you linked back to your design website, that would be against the TOS. However , linking to previous clients or samples is completely acceptable. Trying to prove that you were an exceptional designer, without providing links to your past projects, would be a very hard sell to make.

Thanks for stopping by and best of luck with your future freelancing.

Hey Rob, thanks for the tips. In my case, I’ve gotten some job offers and unto interviews but seems like the client goes MIA suddenly for a long period. Does it have something to do with my letter as well?

Great question Denny! There are two possible things going on here.

First, if you check the job posting you can tell how many interviews/hires there have been for the job. There is a chance that they interviewed multiple people and hired someone else.

Second, check out my article How to Know Which Jobs to Apply to on Upwork – it may be that you are applying to jobs for clients who aren’t established. A lot of people post “maybe” projects on Upwork and never follow through.

Thanks for your comment and let me know how I can help in the future.

I have been in business since 2009 and this is the first time that I admire a blog that got me subscribing to it’s mail-list, I admit you rock !!

I am very honored Hersham! Thank you for joining. I will definitely make an effort to continue to impress. 🙂 And feel free to reach out if you ever have questions or thoughts for topics that you would enjoy. Now that you’ve signed up, my goal is to make it worth your time!

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I appreciate these tips for Upwork. I just landed my first contract there, I just enrolled last week. It has been a small learning curve trying to figure which clients are legit or phony, and I had to enter an interview with two of them to find some red flags like doing work outside the platform.

I’m glad they’ve helped out a bit! But you’re right, there are certainly clients on Upwork that you have to filter through due to free work, outside of Upwork work, or simply low-paying requests. But there are definitely some good projects out there as well.

Best of luck!

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Hi Robs Can you please write a cover letter sample for lead generation email finding job

Hi Waheed! It will certainly depend on your personal skills and the focus of the job. If you just copy and paste what I write, you probably won’t receive much luck. However, following that format can certainly be beneficial! Good luck and feel free to run a specific scenario by me if needed.

Thanks for the helpful article. What’s your advise for a newbie? Someone who has lots of experience in a traditional work but no freelancing experience. Do you have a published article on this topic?

Hi, Alexandra here. You are not supposed to offer things for free on Upwork. It’s in the rules. That aside, I plan to use the rest of your tips to land my first job on Upwork. I plan to send in 5 proposals in the next two days!

Thanks Alexandra! You’re absolutely right — you should do free work through Upwork. However, offering a risk-free trial project (that you could use/resell if the client didn’t like it) can help you land a lot more clients. Remember, this is a high risk for the client — what happens if your work is terrible and they’ve already agreed to pay you $2,000 for it? They’ve just lost $2,000. Therefore, if you are able to say that your first article/design/etc will only be paid for if they like it (with you keeping the rights to use it elsewhere otherwise), you’ll be able to reduce their hesitancy to buy. Thanks for the comment!

Thanks a lot, Rob! I’m new at Upwork and your article is great help!

I’m so glad it helps! Best of luck as you get started. I look forward to seeing your success.

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How to Write an Upwork Cover Letter

In the competitive world of freelancing on Upwork, a well-crafted cover letter can be the key to unlocking countless opportunities. Upwork cover letters serve as your initial point of contact with potential clients, making them a critical element in securing projects. Crafting a compelling cover letter is not only about showcasing your skills but also about demonstrating your unique value proposition to clients. In this comprehensive guide, we will explore the essential steps to writing an Upwork cover letter that grabs the client’s attention, highlights your qualifications, and ultimately, leads to project listings. We will walk you through each step with practical examples to help you understand the process and improve your chances of landing your desired freelance jobs.

• 1 How to Write an Upwork Cover Letter Effectively: Step-by-Step Guide
• 2 What is an Upwork Cover Letter?
• 3 Why is Writing an Effective Upwork Cover Letter Important?
• 4 Tips for a Standout Upwork Cover Letter
• 5 Examples of Successful Upwork Cover Letters

How to Write an Upwork Cover Letter Effectively: Step-by-Step Guide

To maximize your success on Upwork, it’s crucial to master the art of crafting an effective cover letter. This step-by-step guide will walk you through the process, ensuring that your cover letters stand out and lead to project listings. Let’s dive into each essential step:

1. Research the Client and Job Posting: Before you begin writing, thoroughly research the client and their project. Highlight key details that resonate with your skills and experiences. For instance, if a client is looking for a content writer to create blog articles, research their industry and mention specific topics you’re knowledgeable about in your cover letter.

2. Address the Client by Name: A personalized approach can make a significant difference. If the client’s name is provided in the job listing or their profile, use it. For example, ‘Dear [Client’s Name],’ shows that you’ve taken the time to acknowledge them individually.

3. Use a Professional Tone and Language: Maintain a professional and courteous tone throughout your cover letter. Avoid informal language and expressions. For instance, instead of saying, ‘Hey there,’ opt for ‘Hello’ or ‘Greetings.’

4. Showcase Relevant Skills and Experiences: Highlight your qualifications that align with the client’s project requirements. For example, if a client is seeking a graphic designer with experience in Adobe Creative Suite, emphasize your expertise in Adobe Illustrator and Photoshop.

5. Offer Solutions to the Client’s Needs: Address the client’s pain points and offer solutions in your cover letter. For instance, ‘I can help increase your website’s traffic and engagement by creating visually appealing graphics and infographics.’

6. Highlight Your Uniqueness and Enthusiasm: Share what sets you apart from other freelancers. Explain why you’re enthusiastic about the project and how your passion will contribute to its success. For example, ‘As a passionate content writer, I am excited to bring a fresh perspective to your blog.’

7. Request an Interview or Further Discussion: Express your interest in discussing the project further. Politely ask for an interview or additional details to show your eagerness. For instance, ‘I would welcome the opportunity to discuss how my skills align with your project goals in more detail.’

By following these steps with real-world examples, you’ll be better equipped to create Upwork cover letters that captivate clients and lead to successful project listings.

What is an Upwork Cover Letter?

An Upwork Cover Letter is a brief and personalized introduction that freelancers submit when applying for projects on the Upwork platform. It serves as the first point of contact between the freelancer and the potential client. In this letter, freelancers introduce themselves, highlight their relevant skills and experiences, and express their interest in the specific project. The purpose of an Upwork Cover Letter is to make a positive impression on the client, demonstrate the freelancer’s suitability for the job, and ultimately secure the opportunity for further discussion and consideration.

Why is Writing an Effective Upwork Cover Letter Important?

Writing an effective Upwork Cover Letter is crucial because it plays a pivotal role in securing freelance projects on the Upwork platform. Here’s why it’s important:

• First Impression: Your cover letter is often the first thing a client sees. It’s your chance to make a strong initial impression and stand out from other freelancers.
• Client Engagement: A compelling cover letter can engage clients by demonstrating your understanding of their project needs and how you can provide solutions.
• Shortlisting: Clients use cover letters to filter and shortlist freelancers. An effective one increases your chances of being considered for the project.
• Competitive Edge: In a competitive marketplace, a well-crafted cover letter can set you apart and increase your chances of getting hired.

In summary, an effective Upwork Cover Letter is essential for making a positive impression, engaging clients, and ultimately landing freelance projects.

Tips for a Standout Upwork Cover Letter

1. Keep It Concise and Relevant: When crafting your Upwork cover letter, aim for clarity and conciseness. Clients appreciate cover letters that get to the point and directly address their project needs. Avoid lengthy introductions or irrelevant details. For instance, if a client is looking for a web developer, mention your expertise in web development within the first few sentences.

2. Proofread and Edit: Ensure your cover letter is error-free and well-polished. Typos and grammar mistakes can create a negative impression. Use proofreading tools and read your letter aloud to catch any overlooked errors.

3. Avoid Generic Templates: Tailor each cover letter to the specific project. Clients can quickly spot generic, copy-and-paste cover letters. Instead, personalize your letter by referencing the project details, client’s name, and unique aspects of the job listing. For instance, ‘I noticed your requirement for a social media manager with experience in Facebook ads, which perfectly aligns with my skills in ad campaign optimization.’

4. Mention Relevant Certifications or Qualifications: If you have certifications or qualifications that are directly related to the project, mention them. For example, ‘As a certified Google Ads specialist, I can help maximize your online advertising campaigns.’

5. Demonstrate Understanding of the Client’s Project: Show that you’ve thoroughly reviewed the project listing and understand the client’s objectives. Discuss specific aspects of the project and how you plan to contribute. For example, ‘I see that your e-commerce website needs SEO improvement. I’ll conduct a thorough SEO audit and implement strategies to boost your website’s rankings.’

6. Include a Call to Action: Encourage further discussion or an interview by including a call to action. For instance, ‘I’d love to discuss how my skills can benefit your project. When would be a convenient time for us to connect?’

Examples of Successful Upwork Cover Letters

1. Web Development Project:

• Client’s Needs: The client required a web developer to create an e-commerce website with user-friendly navigation and secure payment processing.
• Successful Cover Letter Excerpt: ‘I understand that a seamless and secure online shopping experience is crucial. With my expertise in front-end and back-end development, I can build an e-commerce platform that not only captivates users but also ensures their data is protected. Let’s discuss how I can turn your vision into a fully functional online store.’

2. Content Writing Gig:

• Client’s Needs: The client was seeking a content writer to produce high-quality blog posts in the travel niche.
• Successful Cover Letter Excerpt: ‘As a passionate traveler and experienced content writer, I’m excited about the opportunity to create engaging and informative travel articles for your audience. My in-depth knowledge of destinations and storytelling abilities will add value to your blog. Let’s collaborate on creating captivating travel content that keeps readers coming back for more.’

3. Graphic Design Job:

• Client’s Needs: The client needed a graphic designer to design eye-catching social media graphics for their marketing campaign.
• Successful Cover Letter Excerpt: ‘Visual appeal is paramount in today’s digital landscape, and I can help your marketing campaign shine. With a keen eye for design and proficiency in Adobe Creative Suite, I’m confident in my ability to create stunning graphics that resonate with your audience. Let’s work together to make your campaign visually captivating.’

4. Virtual Assistance Position:

• Client’s Needs: The client was in search of a virtual assistant to manage emails, schedules, and administrative tasks.
• Successful Cover Letter Excerpt: ‘Effective organization and communication are the cornerstones of successful virtual assistance. I have a proven track record of efficiently managing administrative tasks and enhancing productivity. I’d love to discuss how I can streamline your daily operations and provide seamless support.’

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How to Write a Cover Letter on Upwork

A cover letter is the first introductory phase that helps you to interact with your client. It is an opportunity where you can land a job on Upwork. You must write a compelling Upwork Cover Letter that sets you apart from the competition. A cover letter can make all the difference in convincing a potential client to hire you and showing your interest and enthusiasm toward work.

Are you a freelancer looking for a job related to your skills?

If you are a freelancer looking to write an Upwork cover letter, keep reading this article from start to end to get complete details about the cover letter.

Then Upwork is a great place to find work where you can get the response of clients through your cover letter. Whether you’re just starting or have been using the platform for a while, writing a strong cover letter is key to finding a project. Before going into detail, I first define the cover letter.

What is a Cover Letter?

A cover letter is a brief introduction that accompanies your proposal when you apply for a job. It provides additional information about yourself and your qualifications. It’s your chance to introduce yourself, showcase your skills and experience, and convince the client that you’re the right person for the job.

In this article, I will share some important tips on writing an effective Upwork cover letter that will grab the client’s attention and increase your chances of getting the job.

Read the Job Description Attentively

Before you start writing your Upwork cover letter, it’s important to research the job and the client’s requirements. Read the job posting carefully and understand the requirements and qualifications. This will help you to write your cover letter to the client’s needs and show that you’ve done your homework accordingly.

Start with a Professional Greeting

Your opening sentence is important in grabbing the client’s attention and encouraging them to keep reading. Start with a warm and personalized greeting , such as “Dear [Client Name]; I am excited to apply for your [Job Title] position.” Then, briefly introduce yourself and explain your interest in the job. This sets the tone for the rest of your cover letter and shows the client you’re enthusiastic about the opportunity. If a candidate doesn’t know your employer’s name, you can write “Dear Hiring Manager,” It is the best way to set a professional tone to grab the attention of the target person.

Why You Are Best for this Job

In this portion, you have to tell your client why he is hiring you, how you can prove yourself to his company, and where he can get more information about you. Moreover, you can write about similar work you have completed in the past, which will interact with him more.

Example 

“I am excited to apply for the Content Writer position you have posted on Upwork. As an experienced writer with 3 years of experience in the industry, I am the perfect fit for this role because I have been doing this task for three years. My passion for writing and ability to deliver quality content on time makes me an ideal candidate for your project.”

Showcase Your Skills And Experience

In the body of your cover letter, showcase your freelance skill s and experience that are relevant to the job. Use specific examples to illustrate your qualifications and how they align with the client’s needs. Use bullet points to make your cover letter easy to read and highlight your key points. This helps the client quickly understand why you’re the best fit for the job.

For Example

I have a degree in English Literature and have worked as a freelance writer for 3 years. I have written for various niches, including information, technology, motivation, freelancing, etc. I have experience in creating engaging, informative, and optimized content that will be beneficial in delivering the results you need.

I have excellent grammar skills and an eye for detail, which ensures that my content is error-free and easy to read. I can produce content that is both informative and entertaining, which makes it engaging for the audience.

I have experience creating content for various formats, including blog posts, articles, social media posts, and product descriptions. I can adapt my writing style to suit your brand’s voice and tone, ensuring that the content I produce is aligned with your brand’s values.

Follow the Directions For Each Job Post

Some potential Clients will ask the candidate for specific requests mentioned in the job post. Then the candidate must also fulfill this demand through his Upwork cover letter. For example, the client often asks at the end about his experience. Then you have to write a keyword or links in a reply, such as 

“As you requested, I’m mentioning the links to articles related to information, freelancing, and technology.

This will help the client to make a better decision about if he will hire you or not.

Keep it Concise And to the Point

Clients on Upwork receive a lot of proposals, so it’s important to keep your cover letter concise and to the Point. Stick to the main points and avoid rambling or using overly technical language. It should be no longer than 400 words.

Customize Your Cover Letter

Avoid sending generic cover letters to every job you apply for on Upwork. Take the time to optimize your cover letter for each job by addressing the client’s needs and requirements. Show that you have taken the time to research the client and their project.

Proofread And Edit Your Cover Letter

Before submitting your cover, proofread and edit your cover letter carefully. Check grammar and spelling errors, and ensure the tone is professional yet friendly. I use a tool like Grammarly to catch and correct mistakes. A well-written Cover letter on Upwork shows the client that you are detail-oriented and professional. Ask a friend or colleague to review your cover letter and provide feedback.

Close with a Call to Action

At the end of your cover letter on Upwork, close with a strong call to action that encourages the client to contact you. Let them know that you’re available to answer any questions they may have and that you’re excited about the opportunity to work with them. Thank them for their time and consideration. You can use a call to action sentence at the end, such as:

I am adding some examples to help you write an effective Upwork cover letter.

Samples of Cover Letter

Dear [Client Name],

I am excited to apply for the [Job Title] position you posted on Upwork. As a skilled [Your Profession] with [Number] years of experience, I can provide you with the high-quality work you seek.

I have worked on the same projects in the past, and I am well-versed in [Related Skill/Experience]. My attention to detail and ability to work under pressure have allowed me to deliver successful projects on time and within budget.

I am a dedicated and reliable freelancer who takes pride in delivering work that exceeds my client’s expectations. I am available to begin working on your project immediately, and I look forward to discussing it further with you.

Thank you for considering my application.

Best regards, 

[Your Name]

Sample 2:  Content Writer

I am writing to apply for your Content Writer position. As a skilled and experienced content writer passionate about storytelling, I have the creativity and expertise to create compelling and engaging content for your brand.

In my previous role as a content writer for a digital marketing agency, I wrote various content, from blog posts and social media copy to website copy and product descriptions. I am skilled in SEO, writing research, and storytelling, and I have experience working with various industries, including healthcare, technology, and finance.

I am particularly impressed by your commitment to providing high-quality and informative content that educates and empowers your audience. I am amazed about the chance to work with your team to create content that engages and inspires your readers.

Thank you for considering my application. I look forward to discussing how I can help your business grow through effective content writing.

Best regards

[Your name]

Sample 3: SEO Keyword Research 

Dear (Client Name),

I read your job description and understand that very well, and I see you mentioned you need (Enter the Job title here). I can do that job because it is my daily routine work for my other clients.

I can do the advanced-level keyword research for you with the help of your top Competitors and my Pro Ahrfs and MOZ tools.

My keyword Research Service is the following:

I will provide a detailed Excel report including the keywords, KD, Search Volume, and list of your top competitors.

You can send me a short test task free of cost, and I will deliver it to you within an hour. If you are satisfied with my research, then you can hire me.

Waiting for your response to discuss this in detail.

Best regards:

(Your Name)

In conclusion, A cover letter creates a first impression on clients. If your cover letter stands out and meets the client’s needs, the client will like to work with you. So, writing a compelling Upwork cover letter is essential to landing your dream project. Following the tips outlined in this article, you can create a cover letter that sets you apart from the competition and increases your chances of getting hired.

Frequently Asked Questions (FAQs)

An Upwork cover letter is a brief introduction that accompanies your proposal when you apply for a job. It’s your chance to introduce yourself, showcase your skills and experience, and convince the client that you’re the right person for the job.

 Customizing your cover letter for each job is best by addressing the client’s specific needs and requirements.

A cover letter should have detailed information about your qualifications and experience and should be according to the client’s needs with a unique selling point.

Letter Templates & Example

The Perfect Sample Cover Letter for Upwork Proposal: Ace your Freelance Applications

Are you tired of submitting job proposals on Upwork and receiving no response from potential clients? Your cover letter could be the problem. Writing a winning cover letter is crucial in order to grab the attention of the client and showcase your skills and experience. Lucky for you, we have compiled some sample cover letters for Upwork proposals that you can use as a starting point. These examples are fully editable so you can tailor them to fit your own personal style and expertise. With a little extra effort in crafting your cover letter, you can increase your chances of landing your dream job and stand out among the competition.

What Should Be the Structure of Your Sample Cover Letter for Upwork Proposal?

When it comes to creating a proposal on Upwork or any freelance platform, one of the most important elements is the cover letter. Your cover letter is your chance to introduce yourself, showcase your skills, and convince the client that you are the best person for the job. So, what is the best structure for a sample cover letter for an Upwork proposal?

Firstly, it’s important to remember that every proposal is unique, and you should tailor your cover letter to the specific job posting. However, there are some general guidelines to follow.

Start with a friendly greeting and introduction. Address the client by name if possible, and introduce yourself briefly. For example, “Hello [Client Name], my name is [Your Name], and I am a freelance [Your Profession] with [X years/months] of experience.”

Next, address the client’s needs and requirements. Review the job posting carefully and highlight the key skills and responsibilities that the client is looking for. Explain how you can meet and exceed these expectations. For example, “I noticed in your job posting that you are looking for someone who has experience with [Skill]. I have been working in [Your Profession] for [X years/months] and have experience in [Related Skill]. I am confident that my skills and expertise align perfectly with your needs.”

Follow up with some examples of your past work or achievements. Provide links or attachments to your portfolio or website if applicable. This will help the client to visualize your skills in action. For example, “I recently completed a project for [Previous Client], where I [Achievement]. You can see the project and the client’s feedback on my portfolio here: [Link].”

Finally, end your cover letter with a call-to-action and a thank you. Invite the client to contact you with any further questions or to discuss the project in more detail. Express your gratitude for their consideration and time. For example, “Thank you for taking the time to read my proposal. If you have any questions or would like to discuss the project further, please don’t hesitate to contact me. I look forward to potentially working with you.”

In conclusion, the best structure for a sample cover letter for an Upwork proposal is one that is personalized, focused, and friendly. By following the guidelines outlined above, you will be able to create a compelling cover letter that showcases your skills and convinces the client to choose you for the job.

7 Upwork Proposal Cover Letter Samples for Different Reasons

Sample cover letter for a content writer job proposal.

Dear [Client Name],

I am excited to submit my proposal for the Content Writer position you posted on Upwork. As an experienced content writer with over three years of experience, I have the skills and knowledge to help you achieve your goals.

My expertise in creating high-quality content that is engaging, informative, and SEO-optimized is something that I believe would be a valuable asset to your team. Whether it’s writing blog posts, articles, product descriptions, or social media content, I have the skills and expertise to create content that your audience will love.

Thank you for considering my proposal. I look forward to working with you soon.

Best regards,

[Your Name]

Sample cover letter for a Graphic Designer job proposal

I am thrilled to submit my proposal for the Graphic Designer position you recently posted on Upwork. As a skilled graphic designer with five years of experience, I believe that I can provide you with high-quality designs that meet your needs.

Whether it’s creating logos, brochures, business cards, or website designs, I have the skills and expertise to bring your ideas to life. I am proficient in using Adobe Photoshop, Illustrator, and InDesign, and I have a keen eye for detail and a passion for creating visually appealing designs.

Thank you for considering my proposal. I look forward to hearing from you soon.

Sample cover letter for a Web Developer job proposal

I am excited to submit my proposal for the Web Developer position you posted on Upwork. As an experienced web developer with over six years of experience, I have the skills and knowledge to help you achieve your goals.

Whether it’s building a website from scratch or improving an existing one, I have experience in using HTML/CSS, JavaScript, PHP, and WordPress to create websites that are responsive, user-friendly, and visually appealing. I am passionate about coding and staying up-to-date with the latest web technologies, so you can be sure that I will provide you with the best possible service.

Sample cover letter for a Virtual Assistant job proposal

I am excited to submit my proposal for the Virtual Assistant position you posted on Upwork. As an experienced virtual assistant with over four years of experience, I have the skills and knowledge to help you stay organized, save time, and achieve your goals.

Whether it’s managing your emails, scheduling appointments, conducting research, or handling customer inquiries, I have the skills and expertise to provide you with the best possible service. I am highly organized, detail-oriented, and proactive, and I am dedicated to ensuring that you are always satisfied with my work.

Sample cover letter for a Social Media Manager job proposal

I am excited to submit my proposal for the Social Media Manager position you posted on Upwork. As an experienced social media manager with over five years of experience, I have the skills and knowledge to help you grow your online presence and engage your audience.

Whether it’s managing your social media accounts, creating and curating content, analyzing analytics, or developing and implementing social media marketing campaigns, I have the skills and expertise to provide you with the best possible service. I am highly creative, strategic, and passionate about social media, and I am dedicated to helping you achieve your goals.

Sample cover letter for an SEO Specialist job proposal

I am excited to submit my proposal for the SEO Specialist position you posted on Upwork. As an experienced SEO specialist with over six years of experience, I have the skills and knowledge to help you improve your search engine rankings, drive traffic to your website, and grow your online business.

Whether it’s conducting keyword research, optimizing your website for search engines, developing and implementing link building strategies, or analyzing analytics, I have the skills and expertise to provide you with the best possible service. I am highly analytical, strategic, and dedicated to staying up-to-date with the latest SEO trends and best practices.

Sample cover letter for a Customer Service Representative job proposal

I am excited to submit my proposal for the Customer Service Representative position you posted on Upwork. As an experienced customer service representative with over five years of experience, I have the skills and knowledge to provide your customers with excellent service and support.

Whether it’s answering phone calls, responding to emails, handling complaints, or processing orders, I have the skills and expertise to provide your customers with the best possible service. I am highly empathetic, patient, and dedicated to ensuring that your customers are always satisfied with your service.

Tips for Crafting a Winning Upwork Proposal Cover Letter

Creating a strong cover letter for your Upwork proposal can make all the difference when it comes to winning a job and building a successful freelance career. Here are some tips to help you craft a powerful cover letter that shows off your skills and wins over potential clients:

1. Start with a strong introduction: Begin your cover letter with a clear and professional introduction that outlines who you are, what you do, and why you’re a good fit for the job. This will help the client understand your experience and qualifications upfront.

2. Highlight your skills: Use your cover letter to showcase your most in-demand skills, including any certifications or experience you have in specific tools or software. Be sure to tie your skills back to the client’s needs and explain why you’re the best candidate to fulfill them.

3. Demonstrate your experience: Use your cover letter to highlight your past work experience, including any projects that are relevant to the job at hand. This will help the client see how your skills and expertise have prepared you for this opportunity.

4. Be specific: Avoid generic language and demonstrate your attention to detail by using specific examples and data points to illustrate your skills and experience. This will help the client understand exactly how you can help them and what sets you apart from other applicants.

5. Be concise: Keep your cover letter brief and to the point, focusing on the most important information and avoiding lengthy explanations or unnecessary details. This will show the client that you value their time and can communicate clearly and efficiently.

By following these tips, you can create a compelling cover letter that showcases your skills, experience, and potential to help clients achieve their goals. Good luck!

FAQs Related to Sample Cover Letter for Upwork Proposal

Why should I include a cover letter in my Upwork proposal?

Including a cover letter in your Upwork proposal can help you stand out from the competition and showcase your skills and experience to potential clients. It’s a great opportunity to introduce yourself, highlight your qualifications, and make a good first impression.

What should I include in my cover letter?

Your cover letter should be tailored to the specific job posting and include information about your relevant skills and experience. You should also highlight any past successes or achievements that demonstrate your ability to deliver high-quality work. Be sure to express your enthusiasm for the job and explain why you’re the best fit for the position.

How long should my cover letter be?

Your cover letter should be concise and to the point, typically no more than one or two paragraphs. You don’t want to overwhelm the client with too much information, but you also want to provide enough detail to pique their interest and make a strong case for why you should be hired.

Should I use a template for my cover letter?

Using a template can be a good starting point for your cover letter, but it’s important to personalize it for each job application. Make sure you customize the language and content to match the specific job posting and highlight how your skills and experience align with the client’s needs.

Can I attach samples of my work to my cover letter?

Yes, if you have relevant samples of your work that demonstrate your skills and experience, you can include them as attachments to your cover letter. This can help the client get a better sense of your capabilities and make a more informed decision about whether to hire you for the job.

Should I mention my rate in my cover letter?

It’s generally not necessary to mention your rate in your cover letter, as this can be discussed later on in the hiring process. Instead, focus on highlighting your skills and experience and making a strong case for why you’re the best fit for the job.

What can I do to make my cover letter stand out?

To make your cover letter stand out, be sure to personalize it for each job application and focus on your relevant skills and experience. Use strong action verbs and concrete examples to demonstrate your past successes and show how you can add value to the client’s project. Finally, be sure to proofread your cover letter for errors and typos before submitting it.

Happy Writing!

I hope you found this sample cover letter for Upwork proposal helpful. Remember to always customize your cover letter to the specific job and client you are applying to. Confidence, enthusiasm, and attention to detail are important elements that employers look for in a cover letter. Thanks for reading and please come back again to read more tips and tricks for successful freelancing. Happy writing!

5 Effective Cover Letter Samples for Upwork Proposal to Win Your Dream Project How to Write an Effective Proposal Letter for Upwork: A Step-by-Step Guide How to Write a Winning Sample Proposal Letter for Upwork 10 Effective Cover Letter for Upwork Proposal Sample Templates You Can Use Today Discover the Best Proposal Letter for Upwork to Win More Projects Top 10 Sample Cover Letter for Upwork Customer Service to Boost Your Chances of Getting Hired

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