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Exploring Luxury Brand Research Topics That Unveil The Essence Of Elegance

In the world of business and marketing, luxury brands stand out as symbols of prestige. The attraction of luxury brands extends far beyond their products, encompassing a lifestyle, a legacy, and an aspiration for many. To understand the dynamics that drive these prestigious entities, our researchers delve into countless luxury brand thesis topics that unveil the essence of elegance.

DIFFICULTIES FACED BY STUDENTS IN CREATING COMPELLING LUXURY BRANDING RESEARCH TOPICS

Creating compelling luxury brand research topics can be a challenging endeavour for students due to several factors given below.

• Firstly, the dynamic and ever-evolving nature of the luxury industry presents difficulty in pinpointing a subject that is both relevant and enduring.
• The multidisciplinary nature of research topics on luxury brands requires a thorough understanding of various fields, such as marketing, psychology, sociology, and economics which makes it challenging to strike the right balance.
• The abundance of existing literature on luxury brands necessitates originality and innovation in topic selection to avoid repetition.
• Balancing theoretical depth with practical applicability in branding thesis topics is another hurdle, as students must align their topics with real-world business concerns.
• Lastly, ethical considerations tied to the exclusivity and sustainability aspects of luxury brands also play a role in shaping research inquiries.

Addressing these issues requires a comprehensive grasp of the brand management research topics in the luxury industry and a keen ability to identify gaps and emerging trends within it.

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Our Areas Of Expertise In Luxury Branding Thesis Topics For Research

Our researchers cover the following captivating areas of study under luxury brand dissertation topics that are discussed below.

• The Psychology of Luxury Brand Attachment
• Brand Identity and Image
• Exclusivity and Scarcity
• Digitalization and Luxury E-commerce
• Sustainable Luxury
• Cross-Cultural Perspectives
• Influencer and Celebrity Endorsements
• Brand Extensions and Collaborations
• Luxury Brand Resilience
• Heritage and Tradition in Modern Luxury

List of Free Luxury Brand Research Topics for 2023

Effect of digital marketing strategies on luxury brand perception and consumer behaviour.

The aim of this study is to examine the impact of digital marketing strategies on the perception and behaviour of luxury brand consumers.

Objectives:

• Examine the various digital marketing strategies and tactics utilised by prestige brands.
• Evaluate the impact of digital marketing on luxury brand perceptions among consumers.
• To examine the connection between digital marketing strategies and consumer purchasing behaviour.
• To identify the critical success factors for digital marketing campaigns for luxury brands.

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Influence of celebrity endorsements on consumer attitudes towards luxury brands.

Aim and objectives.

The research   aims to examine how analysis of real-time data through AI can contribute to effective traffic management and control.

• To evaluate how Al can help deal with the bottlenecks in traffic by optimizing traffic flows and thus reducing travel delay times and congestion.
• To examine how Al can be used to leverage data related to different transportation types to mitigate safety risks and thus improve road safety.
• To evaluate the efficiency of AI systems in detecting threats and make assessments regarding traffic control.
• To examine the role of learning based traffic algorithms in predicting the probability of vehicular collisions and thus preventing collisions.

The influence of brand heritage and tradition on premium brand loyalty

The purpose of this study is to examine the effect of brand heritage and tradition on consumer loyalty to premium brands.

• To investigate the importance of brand heritage and tradition in prestige brand positioning.
• To evaluate the impact of brand heritage on consumer trust and loyalty.
• To determine the effect of tradition-based marketing strategies on luxury brand loyalty.
• To Identify the mediators of the relationship between brand tradition/heritage and luxury brand loyalty.

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Effects of experiential marketing on consumer engagement with prestige brands

The air bags function to provide additional protection to passengers and mitigate the effects of any hazardous or fatal accident. The aim of the study is to identify the factors that make an air bag resilient to shocks and strategies related to placement of safety bags that afford maximum protection.

• Identifying the factors that affect the performance of airbags during a collision, such as the speed and severity of the impact, the position of the airbag, and the size and shape of the vehicle.
• Developing new designs or materials for airbags that improve their performance, such as more advanced inflators, more efficient deployment mechanisms, or more effective cushioning materials.
• Evaluating the performance of different airbag designs using computer simulations or physical testing.
• Investigating the potential costs and benefits of different airbag designs, including the initial purchase price and the cost of maintenance and replacement.
• Examining the safety implications of different airbag designs, including the potential for unintended consequences or negative impacts on vehicle occupants.

Understanding the contribution of sustainability practises to the enhancement of the reputation of luxury brands

The aim of this research is to investigate the role of sustainability practices in enhancing the reputation of prestige brands.

• To analyze the different sustainability practices implemented by luxury labels.
• To evaluate consumer perceptions and perspectives on sustainability in the luxury brand sector.
• To examine the influence of sustainability initiatives on luxury consumer purchase intentions.
• To identify the opportunities and challenges of integrating sustainability into luxury brand strategies.

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Examining the relationship between luxury brand social media presence and brand equity

The aim of this research is to explore the connection between social media presence and brand equity in the context of luxury brands.

• To determine the extent and nature of prestige brands’ social media presence on various platforms.
• To investigate the influence of social media activities on consumer perceptions of luxury brand prestige.
• To examine the impact of user-generated content on luxury brand equity.
• To Identify the essential metrics and indicators for measuring the effectiveness of social media in the luxury brand industry.

Examining the impact of counterfeit products on the image of luxury brands and consumer perceptions

The aim of this research to investigate the effect of counterfeit products on the image of luxury brands and consumer perceptions

• To examine the prevalence and characteristics of counterfeit products on the luxury brand market.
• To evaluate the impact of counterfeit products on consumer loyalty and trust in luxury brands.
• To examine consumer attitudes and behaviours towards authentic luxury brands when counterfeits are present.
• To identify strategies for luxury brands to reduce the negative brand image effects of counterfeiting.

Exploring the effect of brand narratives on the emotional attachment of consumers to luxury brands

The aim of this research is to explore the effect of brand narratives on the emotional attachment of consumers to luxury brands.

• To analyse the components and techniques of effective brand storytelling within the context of prestige brands.
• To investigate the influence of brand narratives on consumer perceptions of prestige brand authenticity.
• To determine the role of emotive engagement in fostering consumer loyalty to luxury brands.
• To identify the mediators of the relationship between brand narrative and consumer emotional attachment.

Effectiveness of luxury brand collaborations with high street or rapid fashion brands

The purpose of this study is to evaluate the efficacy of prestige brand collaborations with high street or fast fashion brands.

• To examine the motivations and objectives behind luxury brand collaborations with rapid fashion or high street brands.
• To evaluate consumer perceptions and attitudes regarding prestige brand collaborations.
• To determine how collaborations affect the brand equity of luxury and high street/fast fashion brands.
• To identify the most important success factors and obstacles in implementing luxury brand collaborations.

Examining the effect of cultural differences on the positioning and consumer preferences of luxury brands

The aim of this study is to investigate the effect of cultural differences on the positioning and consumer preferences of luxury brands.

• To analyse the impact of cultural values and norms on the perceptions of luxury brands across cultures.
• To evaluate the efficacy of standard versus adapted luxury brand strategies in various cultural contexts.
• To investigate the role of cultural symbols and signals in the positioning and communication of luxury brands.
• To determine the cultural factors that influence consumer preferences and purchase intentions for luxury brands.

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We provide remarkable services by offering valuable assistance to students seeking free topics on luxury branding in several ways:

Curated Topic Lists:

Our researchers can provide curated lists of potential luxury brand thesis topics for research within the luxury branding domain. These lists could encompass a range of subtopics that allow students to choose one that aligns with their interests and academic goals.

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A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis

• Published: 19 December 2018
• Volume 69 , pages 233–264, ( 2019 )

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• Farhad Aliyev 1 , 2 ,
• Taylan Urkmez 3 &
• Ralf Wagner 1  

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The purpose of this study is to examine how scholarly research on luxury brand marketing has evolved in the twenty-first century. This literature review focuses on 242 articles related to luxury marketing. The contributions of these articles are thoroughly analyzed, combining qualitative interpretations with bibliometric citation analysis that uses a social network of referrals. This study identifies the most influential universities, research outlets, and scholars in the recent evolution of luxury marketing research. The study also identifies current and future research streams, geographic scope, and underlying research methodologies, and it reveals the most frequently used theories and prominent constructs in luxury marketing research. There are few studies that have examined the literature review of the luxury marketing discipline. No previous research has investigated luxury branding by means of a bibliometric analysis and qualitative assessment within such a large scope. Building on the results of this analysis, researchers can target their studies precisely and, thus, increase the contributions of their empirical research.

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Evolution of luxury marketing landscape: a bibliometric analysis and future directions

An Extensive Glance at Luxury Research Domain 2000–2014: A Bibliometric Analysis—Extended Abstract

The End of Luxury as We Knew It?

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Aliyev, F., Urkmez, T. & Wagner, R. A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis. Manag Rev Q 69 , 233–264 (2019). https://doi.org/10.1007/s11301-018-00152-3

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Received : 22 April 2018

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Published : 19 December 2018

Issue Date : 01 September 2019

DOI : https://doi.org/10.1007/s11301-018-00152-3

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The Concept of Luxury Brands and the Relationship between Consumer and Luxury Brands

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The Art of Marketing Luxury

Aiho Tan , Sotheby's Institute of Art

Date of Award

Document type.

Thesis - Open Access

Degree Name

Master of Arts (MA)

Art Business

First Advisor

Morgan Falconer

Second Advisor

Ann-Marie Richard

Luxury businesses face the paradoxical challenge of growing a business whilst upholding an aura of exclusivity. The objective of this thesis is to examine the key marketing strategies employed by leading luxury brands ranging from fine art to real estate. This paper examines whether luxury brands need to embrace digital innovation and technology in order to remain leaders of luxury. First-hand insight from industry leaders and case studies reveal that luxury brands need to embrace digital, utilize the power of experiential marketing strategies, invest in creative talent, strategically partner and collaborate with brands and individuals, and craft an authentic narrative that resonates with their consumers. Furthermore, as luxury consumers are driven experientially, it is important that luxury brands create memorable experiences that can be shared. With Generation Z and Millennials set to take over as the main segment of luxury consumers with the strongest purchasing power, it is crucial that brands understand their buying behaviors and cater to the preferences of the digitally native generations. The future of luxury marketing is ‘phygital’, where the physical world and digital technology unite to deliver luxury consumers a uniquely optimized and enhanced experience.

Recommended Citation

Tan, Aiho, "The Art of Marketing Luxury" (2020). MA Theses . 82. https://digitalcommons.sia.edu/stu_theses/82

Since February 05, 2021

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Luxury shoppers' social media usage in the U.S. 2024, by platform

In the United States, a 2024 survey compared the social media usage among all adults and luxury shoppers. Both groups used YouTube the most, with around 89 percent of affluent buyers and roughly 87 percent of all adults using it. High-end consumers used LinkedIn more, with 54 percent compared to 32 percent for the average person. Snapchat was the least used social media platform among luxury shoppers, while WhatsApp and Reddit were the least popular among the general population.   

Share of luxury shoppers who use social media compared to the general population in the United States in 2024, by platform

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August 2024

United States

May 18 to 19 and June 22 to 23, 2024

2,200 respondents*

18 years and older

*social media users

Online survey

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Most popular social media platforms (how many people)

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Field-Notes

Ditching Wedding Stationery for Informal Text Invitations

Some couples are taking the casual approach to sending out wedding invitations, opting for texts or emails instead of traditional printed cards.

By Madeline Weinfield

“There is NO obligation to come if you can’t!” part of the message read.

Shared with a group of friends, the text was not an invitation to a happy hour, a casual group hang or a weekend pickleball meet-up. It was for a wedding.

Sharing the relevant information about their wedding celebration over a series of group texts, Adrian Mangiuca and Mariah Baker, both from Washington, D.C., and in the aeronautics and space industry, had summoned around 30 friends to join them at a local bar after a family-only ceremony in Rock Creek Park this past June.

“We were traveling, and we kept saying, ‘We really need to tell people about the wedding’,” said Dr. Baker, who has a Ph.D. in earth and planetary science. “Adrian drafted a text kind of outlining everything.” This included the date, a rough start time, the address of a local dive bar and some details on what to expect: “A little drinking and dancing.”

While some engaged couples relish the myriad details that weddings — and their planning — inevitably bring, many are taking a hard pass on what they feel are superfluous expenses and unnecessary stressors. Although this casual approach to wedding invitations might have made Emily Post clutch her pearls, for millennial and Gen Z couples it’s a natural way to share their wedding logistics. And it saves couples money.

The average total cost of wedding invitations and stationery was $530 last year, according to the Knot. For some weddings, though, the cost can be significantly higher. Laura Ritchie, who runs Grit & Grace, a luxury wedding planning service, says the engaged couples she works with spend, on average, $5,000 to $10,000 on wedding invitations.

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