tips on video presentation

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19 Video Presentation Tips to help you give a great presentation (even if you hate the way you look on camera)

by Kolarele Sonaike

I know you don’t want to hear it, but video is eating the world!

Video is everywhere. it’s taking over everything. video even killed the radio star.

Vlogging; sales promo videos; skype; online video workshops; Facebook feeds; Youtube; Instagram; Facetime; webinars; Periscope; video conferencing. There’s no getting away from the video presentation (or the video presentation tips you’ll get from friends and family).

At some point, you’re going to have to get comfortable giving a video presentation – even if you hate the way you look on camera and you cringe listening to the sound of your voice played back to you.

Fortunately, like most things public speaking, you can go a long way with some careful techniques, eliminating silly mistakes, and good old fashioned practice.

To warm things up, how about a short clip in how not to do video. Take a minute to watch ‘Little’ Marco Rubio’s painful delivery of the official Republican response to Obama’s State of the Union address in 2013. It’ll make you feel better about your own struggles.

(Keep the FREE CHECKLIST – 19 Video Presentation Tips to hand for the next time you’re on camera)

(or And you’ll definitely want to take my Free Video Workshop Series: Why most speeches suck and how to make sure yours wont’.

So, now that you’ve had your own sip of water, let’s begin with my own video presentation tips:

There’s basically three key aspects to giving a great video presentation:

• The Technicalities.
• What you say.
• How you say it.

The Technicalities

So, you’re going to speak on video. Just pull out your camera or smartphone and start recording, right? Wrong!

Before you even think about hitting the record button, there are a whole load of technicalities you should sort out first.

1) AUDIO – Get a damn good microphone

As counterintuitive as it may sound, the single most important factor in a good video, is the audio quality. People will readily watch a shaky, grainy, amateur video with good sound, but force them to struggle to hear what’s being said and they’ll switch off in seconds.

A good mic is a great investment.

For video, a lavalier lapel mic is excellent as it sits close to your mouth so picks everything up strongly. I personally use the Rode Smartlav+ Lavalier Mic as it’s pretty cheap, plugs into my iPhone, but still gives good sound. For a USB mic to record straight to computer, I love the Blue Yeti USB Mic , which has great sound and a cool old school look.

2) ELIMINATE AMBIENT NOISE – Close the windows

Still on sound, you want to find a quiet spot to do your recording. Close all the windows, and ask your neighbour to turn the music down or suspend the lawn mowing whilst you record. You’d be surprised how much environmental noise gets picked up.

3) DON’T OVER WORRY ABOUT THE CAMERA

Despite the fact that people often get consumed by the type of camera to be used, this is actually one of the least problems you will have. Nowadays cameras are just so damn good you are almost always guaranteed to get decent HD footage.

I do all my recordings with my iPhone 6 and it’s sufficient for my needs. Any half-decent smartphone, or camera, now records nearly as well as the highest spec video recorders of yesteryear. So, unless you need to shoot at Hollywood blockbuster levels, just find a camera that isn’t too old and consider that box ticked off.

4) LIGHTING – not overhead!

Do think about lighting.

Next to good audio, it’s another one of those big technicalities that can have a big impact on the quality of your video. (Amazon have some good options like this one )

Don’t put any lights or windows behind you. They’ll mess with the light levels on your video. Don’t stand under your room spotlights – especially if the top of your head gets really shiny like mine!

Go for bright, soft lighting coming from behind the camera to light up your beautiful face.

5) BACKGROUND – not just a white wall, please!

White walls are boring. Have something innocuous but discernible in the background. Don’t be afraid to show your natural environment e.g. bookcases, plants, painting – as long as they are not too distracting.

I love my podcasts and video blogs, especially anything done by Pat Flynn of the Smart Passive Income .

He does his videos in his office with books, pictures and files in the background.

6) FRAMING – don’t put yourself dead centre.

You may want to be the centre of attention, but don’t put yourself bang in the centre of your video. It’s a neuroscientific thing, but basically, you want to be slightly off centre to the left or right, rather than directly in the middle of the frame – again check out my man Pat above. He’s ever so slightly to the left of centre. It also leaves a nice space for any text overlay you want to do.

7) CAMERA HEIGHT – don’t show us the inside of your nostrils

Your frame should be slightly off centre, but the camera height can be dead centre.

Be careful of the angle though. The lens should either be directly level or be pointing ever so slightly downwards towards your face.

Try to avoid the Blair Witch Project ‘up the nostrils’ approach.

It’s just not a great look.

So, those are the technicalities. Now for the sexier stuff.

(Did I mention the video presentation tips checklist that goes with this article?)

WHAT YOU SAY

8) preparation – yes, you’ve heard it before but i’m saying it again.

What can I say? If you take one thing from all my articles combined (though I hope there are other things of value that I’ve said), it will be this: PREPARATION. PREPARATION. PREPARATION IS EVERYTHING. Fortunately, I’ve got you covered with this handy checklist called the Ultimate Speech Preparation Checklist

Don’t start speaking til you know exactly what it is you want to say.

9) KEEP IT SHORT

If people are watching you on video, chances are they have many other distractions competing for their time and attention – that YouTube clip of the baby biting his brother’s finger; facebook notifications popping up every 30 seconds; that email from their boss that has to be answered.

Keep it short. Keep it engaging. If it’s going online, remember that anything longer than 3 minutes will experience a sharp drop off in audience viewing.

10) HAVE A POINT – the video will be around for eternity

Most speeches last minutes. Unless someone erases it, your video presentation will last a lifetime, so be sure to have a point to what you’re going to say or people will be watching your pointless video for generations to come.

Don’t ramble. Don’t waffle. Get to the point.

11) USE A STRONG STRUCTURE

However compelling the content of your speech, it will fall flat if it is not set within a strong structure that carries your audience towards a strong climactic conclusion.

And, you guessed it, here’s a Speech Structure Checklist to help you work out a great structure for your presentation.

12) SIMPLE WORDS

Video is no place for tongue twisters so use short simple words.

Don’t forget to sign up for my Free Video Series Workshop on how not to give a speech that sucks  and download the free checklist on my video presentation tips to help with your next video presentation

HOW YOU SAY IT

In the iconic scene of one of my favourite films, Broadcast News, journalist Aaron, finally gets the chance he has been angling for his entire career, to present as a news anchor. What follows is movie gold, as he nervously sweats his way through the news segment to learn that there is a vast difference between writing and presenting.

Here are the things to consider about how you present on video.

13) WHAT YOU WEAR

No need to over-worry about what you wear as long as you avoid some basic mistakes. Don’t wear stripes or overly bold patterns (they look odd on camera). Don’t wear clunky jewellery. Do try to match your appearance to the impression you want to project about yourself i.e. dress formally if trying to convey a sense of professionalism; dress down if trying to look casual.

I don’t know enough about makeup to say what you should or shouldn’t do about it. If you suffer from shiny head and shiny face syndrome like me, then some powder apparently will dampen that down – never tried it personally despite my wife’s urging – so this is just what the internet suggests!

14) CONSIDER A TELEPROMPTER

How do you remember what you’re going to say? There are techniques you can use ( as I’ve talked about before ) but the great thing about video is that you can have an entire script in front of you, if you so wish.

I tend to forget my words when in front of a camera, so if recording at home, I love the Teleprompter app on my iPad , which just eliminates that particular worry.

Another trick I’ve used is to stick talking points up on a wall behind the camera in the right order to help keep me on track. And of course, there’s always editing if you are in charge of the video.

15) BE YOURSELF – only more

The camera is a microscope. It reveals authenticity and exposes fakeness. So be yourself, and no one else. But, be even more of yourself than you are in real life (if that makes sense). Dial it up a few notches so your true personality fills the screen.

Keep your energy levels up.

16) TALK TO THE CAMERA LIKE IT’S YOUR FIRST DATE

If memory serves me right (it’s been a very long time) you are on best behaviour on a first date, and you make every effort to look into the eyes of your date. Your own eyes are lively and smiley and you speak with an earnest intensity, as you try to interest and impress your date. (Ah, the fun of youth.)

You basically want to do that!

17) GOOD POSTURE – Sit up straight (like your mama told you)

What feels odd in person, looks good on camera.

Think about the way people pose for red carpet shots (like the ladies of the wonderfully uplifting Hidden Figures movie). No one stands like that in real life, but on camera it looks great.

Sit or stand straight, even if it’s uncomfortable. Don’t hunch over, don’t use odd angles.

I have sloping shoulders (again according to Mrs S) so when recording on camera I actually lift my shoulders up ever so slightly. It feels odd, even fake, but it works.

We are psychologically wired to be more accepting and attracted to symmetry. So aim for clear, straight lines where you can.

18) USE YOUR HANDS – but not too much

Movement is fine, but too much is distracting.

Don’t be afraid to use hand gestures (studies show that complex thinkers use more hand gestures). Just don’t over do it. The camera is a microscope remember. It amplifies everything.

19) PRACTICE. PRACTICE. PRACTICE

The other half of Preparation is Practice. There is no substitute for it. If you asked for my personal #1 of all the video presentation tips, it would be this one.

Record yourself on camera and force yourself to watch it back (but leave a week between recording and reviewing it as you can’t be objective immediately afterwards).

Send it to a trusted friend and get their feedback. If you really want to go for it, give them a questionnaire to complete to get some dispassionate commentary e.g.

On a scale of 1 – 10:

How engaging was I?

How clear was my message?

How good was the sound?

How sharp was the video image?

How naturally do I come across on camera?

There you go! 19 Video Presentation Tips (and one Checklist)

Now, in case you are wondering whether I really do practise what I preach (and I seem to do a whole load of preaching), the answer is: I don’t! Got to be honest. No one gets everything right, however much we try. So here’s a video I recorded for a crowdfunding campaign I worked on for the charity The 100 Black Men of London.

Can you spot how many of the 19 steps I didn’t apply?

If you’ve got this far, why not keep going with “How to make an audience love you. Give them a car”

Kolarele sonaike, the great speech consultancy, p.s. i’m running some free 1-2-1 coaching sessions on communication skills. this is a deep coaching session so grab your spot now https://www.greatspeech.co/book-a-call/, pin it on pinterest.

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• Inspiration

17 fun presentation ideas (with video!) to wow your audience

• 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

• Informative
• Demonstrative
• Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

Make stunning videos with ease.

Take the struggle out of team communication.

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How to Make an Eye-catching Video Presentation in Minutes | InVideo

• video presentation

Video is now the undisputed king of mediums in business communication. HubSpot reports that 85% of companies use videos in their marketing efforts. From webinars to demos, from sales presentations to investor pitches, and from welcome videos to online tutorials, videos are the go-to channel. Clearly, video marketing  is on the surge.

And video presentations are among the most widely used formats for video marketing. But how exactly can you create winning video presentations, to begin with?

Simply by signing up to InVideo for business where you get tailor-made template and video editing services on demand so you can spend your time running your business. Sign up for a free demo here. 

Video Presentations Q&A

Before we get into the meat of our guide, let’s quickly answer a few commonly asked questions.

1. What is a Video Presentation?

A video presentation is a form of communicating with an audience with the aid of a video or completely using a video. The video could be made of PowerPoint slides , still images, animation, or actual video footage.

2. Why Should I use Video Presentations?

Common reasons for using videos as presentation aids include:

- Overcoming space/time limitations - Using video as a visual aide to drive your point home - Video enables you to compress a lot of information into a digestible size

3. How do I make a Video Presentation?

Thanks to the advancements in technology, making video presentations has become very easy. It has also become more affordable than it was a couple of years ago. While different video makers have different steps to take when making a video , here are the basic steps to follow:

- Come up with a concept for your presentation. - Craft an engaging script . - Decide on the visual assets (and format) you’ll use. - Use a professional video editing app to bring it all together. - Promote the video.

Pro tip: To make things even easier, you could sign up to InVideo for business and get presentations made for your brand using the editing-on-demand services.  Sign up for a free demo here. 

4. How do you begin a Presentation?

You can open your presentation in 7 ways:

1. Share an anecdote or short personal story. 2. Kick-off with a provocative statement. 3. Present a startling statistic or data. 4. Tell a good clean joke that suits the audience. 5. Ask a loaded rhetorical question. 6. Show the audience a compelling visual. 7. Hook people with a fascinating quotation.

5. How do you Make a Video Presentation with PowerPoint?

Turning a PowerPoint presentation into a video is easy. Just follow these steps:

Step 1: On the File  menu, select Save  to make sure you have saved all your recent work in PowerPoint presentation format (.pptx).

Step 2: On the File  menu, select Save As .

Step 3: Select the folder location where you want to store your PowerPoint Show file.

Step 4: In the Save as type  box, choose PowerPoint Show (*.ppsx) .

Step 5: Select Save . That’s it.

Now that we’ve answered a few basic questions, let’s dig deeper into why videos are so powerful.

What Makes Video Presentations so Effective?

Why do they increase the impact of your message?

Well, it’s simple, really – people are visual creatures. This means we take in more information by watching than by reading. Remember the saying, “a picture is worth a thousand words”? Besides that, here are 4 other reasons video is so effective:

1. Conveys emotions better

No other communication channel conveys emotions better than video. That’s because video caters to the brain’s visual and auditory systems, helping the viewer pick up on cues like body language, facial expressions, imagery, and music.

2. Cements information better

According to research , people remember 10% of what they hear and 20% of what they read. However, they remember a staggering 80% of what they experienced. In short, visuals are easier to remember than text or audio because they help your audience “experience” your message. It makes video an essential part of creating presentations your audience will remember for a long time.

3. Makes it easier to digest information

Especially when explaining complicated concepts, video is a great way to present information in an easy-to-understand way. Not only is the format easy to take in, but it also makes breaking down concepts easier.

4. Builds relationships fast

I’m sure you know the marketing mantra: people buy from people they know, like, and trust. Nothing beats video in making prospects or your audience know, like, and trust you…   fast. Video is an instant relationship builder. It’s the next best thing to live face-to-face communication.

A video is a great tool that has made it easier to communicate thoughts and ideas with people – not just in a room, but even across the globe.

6 Types of Video Presentations You Need to Know

Video presentations come in different flavors, depending on their purpose.

1. Educational Presentations

These are mainly used in teaching and learning sets online or in a classroom setting. These make it easier for the teacher to convey information and the students to grasp the concepts.

Use this template

2. Sales Presentations

The field of sales has evolved tremendously in the past decade. With customers being savvier, sales reps must play the game well if they’re to bag sales. One way they can do that is by creating story-based sales video presentations.

Sell more with pro video presentations

Use 5000+ InVideo templates to get started

3. Investor Pitches

Need to woo an investor? One of the best ways to do that is by using a video pitch. This will help you present your business plan in a visually appealing way so they can easily grasp your business concept.

4. Promotional Videos

Whether you’re promoting an existing product or a new one, video is your best bet for getting eyeballs on your product (or cause). People relate better to what they can see, making video the best medium for presenting your promotions (like product reviews, for example).

5. Employee Training and Onboarding

Video presentations are great for conducting employee training and onboarding. One of the main reasons for this is that video helps reduce the resources spent on these 2 important aspects of employee relationship management.

6. Informational Videos

As the name suggests, the informational/how-to type of presentation serves to pass on important information. Why video in this case? Because it’s more engaging and can pack a lot of information in a short clip.

Pro tip: You can get tailor-made templates to create any kind of presentation for your brand or business using InVideo for business. Sign up for a free demo here. 

How to create killer Video Presentations – 4 Tips

Now you know why video presentations are important and which scenarios to use them in. Now to the fun part – tips on creating killer video presentations. Let’s get to it, shall we?

Tip #1 - Know your Audience

The most important aspect of creating a stellar presentation is to know and understand your audience. Even if you use the best video presentation maker , if you don’t target a specific, clearly defined audience, your presentation will flop. Understanding your audience will help you:

A. Communicate effectively

Effective communication involves knowing the language and examples that resonate with your audience.

B. Choose the right visuals

Certain visuals are more impactful when used on a particular audience. Study those that your audience will easily understand and relate to.

C. Connect on an emotional level

No matter the type of presentation, it’s crucial to connect with your audience on an emotional level. And to do that, you need to understand the emotional triggers to push in your video presentation.

Invest in adequate audience research. While it may be time-consuming (and a bit costly), it will pay off in the end.

Idea #2 - Brainstorm video content ideas

Now that you have gathered enough audience data, it’s time to brainstorm some content ideas. Whether you’re creating your talk solo or as a team, 3 crucial questions will lay the foundation of your brainstorming session:

1. What do you want the video to achieve? 2. Which emotions do you want the video to evoke? 3. What will visual elements help your video achieve its goal?

The answers to these questions will help guide your ideas. They are key to creating a killer video that your audience will love.

Tip #3 - Craft engaging scripts

Audience research? Check.

Great idea? Check.

Now we get to another interesting stage of creating great video presentations  – crafting an engaging script. Whether it’s a live presentation, a webinar, or even a product review, you’ll need a great script to ensure you keep your audience engaged.

Even if you love creating impromptu videos, having a script for your video presentations is important. And no, you need not be Quentin Tarantino to produce a great video script (although it won’t hurt to learn how to become a good copywriter). Here are 3 reasons a good video script is a must:

1) Helps structure your video

To ensure your video has a smooth and progressive flow, you’ll need a good script.

2) Eliminates “dead spots”

Dead spots, or moments of inactivity, are a great turn-off in a video. They reek of unprofessionalism and can lead to your audience disengaging. The best way to eliminate dead spots is to craft a solid video script .

3) Keeps you on track

It’s very easy to get sidetracked when creating a video . However, with a script, you minimize the instances of going off-topic.

Creating scripts for your videos is a best practice that shouldn’t be overlooked. If anything, invest more in your script than the visuals as a good script can save a video with poor visuals.

Pro-tip: Once you’re confident about your script, it is time to make things even more clear. A  storyboard will allow you to break down your video visually, scene by scene, describing what is happening in it.

Tip #4 - Invest in the Right Tools

With video, one thing you should never skimp on is the tools you use, particularly your video editing software. While there is a gazillion free video editing software on the market, it’s highly recommended that you use a professional video editor . And that means going the paid route.

Why should you spend on a video editor when there are countless free options available? Here’s why:

A. Get more (professional) features

Creating professional-looking videos requires a lot of resources and features. Most free video editors lack the features that will enable you to create professional videos.

B. Avoid branding and ads

With video editing software, free is never free. That’s because you pay through being forced to include the video editors brand in your work. In other words, you pay by advertising for them. Besides branding, some free video editors may subject you to irritating in-app ads.

If there’s one thing that’s inevitable when it comes to software, it’s that one time or another you’ll encounter glitches. This is where paid video editors have a great advantage over their free counterparts – you’ll have access to customer support.

From hardware (like cameras) to software (like video editing software), the tools you use will determine the quality of your videos. Invest in professional tools, and your presentations will sweep your audience off their feet because they’ll be more polished.

Pro tip: If you don't have the time or bandwidth to find your way around an editing tool, simply sign up to InVideo for business and get presentations created using tailor-made templates and on-demand editing services. Sign up for a free demo here. 

Tip #5 - Adopt Video Presentation Best Practices

There’s no need to reinvent the wheel when creating presentations . Most winning video presentations are based on common fundamental principles that work. Here are some you need to know:

1) Create impactful intros (and outros)

Your intro is the most important part of your presentation as it sets the tone for the rest of the talk. If you can’t engage your audience with your intro, you probably won’t get another chance to engage them.

2) Keep it short, sharp, and sweet

No matter how engaging your video is, always remember it’s not a movie. The point is to keep your audience engaged enough to pass on your information, no more no less.

3) Be professional

Don’t throw out your professional etiquette just because you’re on (or using) video. Maintain professionalism in your video presentations by, for example, using clean language and maintaining a good posture.

4) Use quality sound

Sound plays an integral part in presentations. Whether it’s music or speech, make sure it’s crisp, clear, and audible.

By following these (and other) video presentation best practices, success is inevitable. Remember, the presentation is not about you; it’s about your audience. So, ensure that your presentations provide a good user experience for your audience.

Make video presentations in minutes

With customizable InVideo templates

Looking for a great Video Presentation Template? Here’s what you should consider

Templates are lifesavers. They help you create a decent presentation in a snap, even if you are a newbie.

Here are 3 simple questions to help you determine if a template is good:

1) Is it editable? – Are you able to change things like playback speed, effects, or text, so you produce something you like? Stay away from rigid templates that don’t give you the freedom to create with ease.

2) Is it customizable? – Can you design brand-specific clips using your company’s colors, fonts, and styling? Good templates give you wiggle room to include your brand’s specific needs.

3) Is it campaign-specific? – Different videos fit different scenarios. Ideally, you want templates tailored to your current campaign.  That way, you have less tweaking to do because the templates are close to what you want.

Pro Tip: Get more tailor-made templates for your video presentations by signing up to InVideo for business. Sign up for a free demo here. 

5 Awesome Video Presentation ideas to bring The House Down

Presentation is both an art and science. Get the balance right, and you have the audience eating out of the palm of your hand. Here are some ideas to help you do just that.

Idea #1 - Tickle them with humor

Humor is a powerful learning tool.

According to studies by Physiology Org humor leads to learning because of it:

- Attracts and sustains attention. - Relieves tension and produces a relaxed atmosphere. - Enhances participation. - Increases retention and motivation. - Bonds the student and the teacher.

However, to reap all these benefits, the humor must be appropriate and on-topic. So spice up your presentation with a joke or two. The result? Your audience will laugh and learn.

Idea #2 - Use Relevant Examples

Effective presenters use timely, powerful illustrations.

The word illustration comes from the Latin term ‘illustration,’ which means illumination. So practical examples are like windows of your presentation. They let light in. They help people see or understand the material better.

Here are 5 questions to ask about your illustrations:

1. Are they relevant to the topic? 2. Are they suited to the audience? 3. Are they suited to the time limit? 4. Are they enlightening? 5. Are they well told?

Grab compelling examples from books, movies, TV shows, history, children, current events, and captivating real-life incidents. Use good illustrations ram your points home.

Idea #3 - Wield Questions like a Ninja

Questions are an integral part of learning.

Sharp questions aid learning. Plus, they keep listeners highly engaged.

Ask questions:

- At the beginning of your presentation to draw your audience in. - In the middle of the presentation to revive waning audience interest. - At the end of the talk, so the audience reflects on the material.

Also, allow the audience to ask questions. When your audience asks questions, they switch from passive spectators to active participants.

Idea #4 - Be Minimal

Have you ever sat through a presentation and felt:

- Dazed? - Confused? - Strained?

More than likely, the reason is the presenter drowned you in a blaze of inessential stuff. There was too much going on you couldn’t cope with.

Minimalism is removing all unnecessary material, leaving only the bare minimum needed to put your points across. It means using just enough text, visuals, scenes, or slides to make the point and no more. A minimal presentation is clean and uncluttered.

Simple yet intriguing. Plain but profound. Basic but punchy.

Most importantly, it makes learning easy and enjoyable.

Idea #5 - Connect emotionally with a story

Stories are speakers’ most powerful weapons. That’s because stories play a dual purpose –

- Engage intellectually - Connect Emotionally

And an emotional connection is key to bringing the house down with your presentation. Why?

An emotional connection:

- Endears you to your audience - Makes your presentation memorable - Inspires your audience to take action

By using a relevant story in your video presentation, you’ll ensure that your audience walks the entire journey with you from intro to outro.

6 PowerPoint Presentation tips to wow your audience

No business video guide is complete without PowerPoint, the staple software for business presentations.

Here are 6 golden rules to help you nail your next PowerPoint presentation and leave your audience crying for more:

1. Keep Things Simple

Legendary artist Leonardo da Vinci once said something profound:

"Simplicity is the ultimate sophistication".

With the plethora of apps and templates at your disposal, you will be tempted to complicate things. Don’t. Keep things simple.

Simple design. Simple colors. Simple story.

People get swamped and confused by complicated stuff but easily absorb and appreciate straightforward material.

2. Good visual contrast

What use is your blockbuster presentation if the audience can’t see it?

You want people to enjoy your presentation, not endure it. If you use dark fonts on dark backgrounds or light fonts on light backgrounds, you’ll strain your audience’s eyes. They’ll struggle to see your lovely slides.

Classic black-on-white color contrast does just fine. You can use colors like red, blue, or yellow for headings and images. If you don’t like black and white, you can use other colors you prefer as long as the contrast of your combination is bold and strong.

3. Use a few words and animations

It’s easy to go overboard with fancy animations and a gushing stream of words. Only use as many words as it takes to get your point across and no more.

Too many words cause the audience to read rather than listen. Remember, your slides are there to compliment your talk, not substitute it. Also, a lot of words will fill up many slides that wear your audience down.

Ruthlessly cut out senseless animations that don’t add value to your talk.

4. Use excellent images

Images are to a presentation, what water is to fish. Without them, your presentation becomes bland. It lacks the needed fizz to keep your audience hooked. But only include relevant images.

Not only that. Above all, make sure all pictures are of high quality. Amateur-looking clip art causes the audience not to take you seriously.

Pro-tip: Get access to millions of stock assets and tailor-made templates with InVideo for business. Sign up for a free demo here. 

5. Smooth and fast transitions

While PowerPoint transitions can make your presentation engaging, don’t overdo them, especially the advanced ones. Not only do they quickly drain power on weaker machines, but they also distract the audience. Stick to simpler and faster transitions like wipe or slide.

6. Avoid overloading your slides

In presentations, less is more.

Having a lot going on your screen confuses and overwhelms listeners.

Cramming too much info into your slides is a big no-no. Clutter is your enemy. Strip your slides down to essential words and images. Your audience will love you for it and leave you with many takeaways.

Pro looking Video Presentations – No longer an option

With Industry 4.0 fast coming into its own, going digital is no longer an option for businesses and speakers.

And one of the most important communication mediums in the digital age is video. That’s why you can’t afford to ignore video any more. Whether you’re speaking before a live audience or seeking to disseminate information to a global audience, video presentations are the way to go.

Need a great tool to create stunning video presentations? Then make sure to schedule a demo and see just how much you can do with InVideo for business. 

Let’s create superb videos

Animoto Blog

• Video Marketing
• Video Ideas
• News & Features

Your Guide to Video Presentations: Ideas, Benefits & How-To

Sep 1, 2023

The remote workforce has reshaped business dynamics, introducing both challenges and opportunities. Surprisingly, one aspect that remains unchanged is the mode of presentation. PowerPoint transitions seamlessly from the office to virtual meetings, yet unfortunately, static presentations fail to excite in this new digital space. Video presentations , on the other hand, offer a dynamic and engaging platform for sharing information effectively. According to Social Media Week , viewers retain 95% of a message conveyed through video.

In a time when the Millennials’ attention span can be measured as little as 12 seconds, how can we create genuinely engaging presentations? Is continuously changing slides the answer these days?

A skilled presenter has to master different techniques; therefore, we will examine the potential for video presentations. Join us to discover what video presentations are, the reasons why you should use them amongst your presentation tools, and exciting tips on how to drive engagement from them. 

Table of Contents

What video presentations are

Video presentation stats to consider, different types of video presentations, why should you use video presentations, what are the components of a winning video presentation, the role of accessibility: advanced research on video presentations, 5 tips on how to make your video presentations engaging.

• How to create a video presentation

Do you need special software to create video presentations?

Closing thoughts.

Presentations are a crucial part of business and academic environments. Thousands of presentations are delivered each day in different environments; still, many are doomed to fail. Although we can blame this on a lack of proper presentation skills , reality tells us there’s a change in how people prefer to see the content.

As a general rule, consider 10 minutes the Goldilocks Zone for traditional presentations in what comes to audience engagement . Inspirational presentations like the ones we see on TEDx don’t follow this rule, as the objective here is to share a compelling story as detailed as possible so the audience can relate. In some cases, academic presentations of the thesis defense style remain loyal to a specific format. Still, trends are also changing, and video presentations have much to offer in terms of exposing complex concepts more plainly.

A video presentation can be represented in multiple formats: as a compendium of animated slides in video format, video files and audio sources packed on a single video file, a video recording made in interview format, a video documentary, etc. Although this definition may sound redundant, the concept behind a video presentation is that they don’t require a presenter to change between slides or windows to browse different assets . Hence, the importance to create a story behind the video presentation, so the various elements don’t feel segregated without logic.

We can say people use the video format to convey information in courses, job training, edutainment, conferences, and any kind of message-sharing purpose that requires connecting with the audience for engagement.

Before dwelling on the specifics of building a video presentation, here we share some video presentation stats that speak about the importance of video presentations these days from a marketing perspective.

• Online search continues to be the most common way (45%) for users to find instructional and informational video content. ( source )
• The most commonly-created types of videos are explainer videos (72%) , presentation videos (49%), testimonial videos (48%), sales videos (42%), and video ads (42%). ( source )
• 57% of consumers said that product videos make them more confident in a purchase and less likely to return an item ( source )
• Millennials’ attention span can be measured as little as 12 seconds ( source )
• A minute of video is worth 1.8 million words in terms of information retention ( source )

As you can see, the effort of building a video presentation is well-paid in terms of consumption and content information retention from the audience.

Depending on the requirements of the presentation itself, we can classify video presentations as follows:

In-Company Video Presentations

These video presentations belong to the business and corporate world, but their purpose is to distribute information among coworkers or to coach the personnel for a specific requirement. In-company video presentations are used in workspace training, as part of internal recruitment processes, or other kinds of internal presentations.

In-company video presentations usually carry the company branding; they have restricted access for people outside the organization, so their distribution methods happen in meeting rooms dedicated to these purposes. 

Business Video Presentations

Business video presentations are used for a variety of business purposes: business pitches, workspace training, advertisement, product releases, recruitment, and more. Business video presentations also include the ones dedicated to  B2B or B2C relationships. 

Like In-Company Video Presentations, they carry branding to identify the video presentation’s author quickly. They are shared through official mediums for the company (like a brand’s social media channels and website), during corporate meetings with investors or potential business partners, and through 3rd. party channels.

Examples of these kinds of videos are product launch sessions, much like what tech giants like Xiaomi do.

Another kind of business video presentation is the explainer video. Explainer videos can be defined as short online marketing videos that are used to explain the company’s product or service. Explainer videos are commonly used for sales, marketing, and training purposes. Here is a real example of a 1-minute video presentation introducing SlideModel.com.

Another application of business video presentations is when sponsorship deals are involved, as brands can present their value to influencers through short reels.

Resume Video Presentations

This is a relatively recent but incredible turn of resume presentations. In resume video presentations , the candidate offers a detailed introduction of their capabilities, skills, interests, and potential value to the employer in a visually engaging format.

Unlike traditional CV presentations, the video format gives little room for anxiety, answering most of the interviewer’s questions or even driving admiration for the effort and dedication to this job-hunting adventure. 

We recommend the usage of resume presentation templates for this purpose, as they save tons of time in crafting a high-quality resume video presentation. 

Educational Video Presentations

This category can be divided into three different sub-categories:

Academic Video Presentations

Intended for University-level presentations or post-Doctorate work, these presentations follow strict format guidelines. They are mainly designed to distribute data comprehensively, with proper documentation backup. Animations usually don’t take part in these video presentations.

Despite being commonly associated with business events, conferences also belong to the academic video presentations category, as the live sessions are recorded to spread the message about important research discoveries. 

Teaching & Training Video Presentations

Teachers introduce the presentations to their students on various topics to understand abstract issues better. Chemistry, Physics, and Geography are typical examples of subjects that use video presentations. However, subjects like History and Philosophy can save countless hours of whiteboard sessions by using educational video presentations. 

Webinars fall under this category, either being released to the public or in-company webinars, as they share common aspects in their structure. Do keep in mind that educational content recorded as video presentations is not the same as a webinar, as the latter requires the presence of a live audience, a moderator, and usually a Q&A session at the end of it. If we talk about educational content being recorded and released as a course platform, then we can say it is a workshop.

According to recent studies, visualizations through video presentations and video-based learning can enhance understanding. It is demonstrated that students who watched learning videos on Statistics, influenced engagement and motivation positively .

Student Video Presentations

Finally, students also make video presentations as requested by their teachers to present a lesson or project exhibition. These presentations vary as the students grow older, becoming less dependent on animated effects, setting the bases for future work or academic presentation formats.

Informal Video Presentations

If you remember seeing videos in situations like 50th birthday parties, baptisms, wedding anniversaries, etc., then you have already experienced informal video presentations. 

These informal presentations are free from any format restriction. As the term implies, they are used for any kind of meetup, making it simpler to share a story rather than to tell a lengthy story.

Inspirational & Motivational Video Presentations

The final category belongs to the video presentations with a strong emotional component. They are built to connect, to empathize with the audience in specific situations or problems. Examples of this are TEDx , Evan Carmichael, or similar influencing platforms.

In general lines, motivational video presentations are recordings of live events shared with the purpose of getting the message to the biggest audience possible (internet consumers). Another possible format for these presentations is recorded interviews or testimonials intended to speak about a person’s contributions to society. An example of this, from an organization’s point of view, are the videos produced by the UK’s NHS to highlight and thank their medical personnel for their efforts during the COVID-19 pandemic. 

Inspirational video presentations share common aspects with motivational speeches. A list of requirements for these video presentations would be:

• Have a clear purpose
• Make it personal
• Get the message tailored for the target audience
• A strong conclusion

Compared with traditional presentation methods, such as presentation slides or speaking in front of an audience, video presentations can offer a series of advantages. 

For starters, as you write the “ story ,” you are also rehearsing the points to be covered. In that way, anxiety or shyness won’t trigger you to forget about essential points or lose track of time. The length of the presentation can be predetermined, depending on the external requirements of the organization party, or how comprehensive or concise you need it to be. 

In the case of people struggling with camera shyness , an animated video presentation with voiceover is the answer to deliver quality work. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. Since psychologists and doctors agree the common point on fear of public speaking is the delivery of the presentation itself, video presentations shall reduce work-induced anxiety to a great degree. You can also convert images to video online using video editor platforms to easily create video from images and voiceover on video.

Video presentations can be persuasive thanks to the usage of graphics and audio. It is far easier to convey emotions through video presentations than to put them in the presentation design. Also, research by Dr. James McQuivey proved that a minute of video is worth 1.8 million words in terms of information retention.

Regarding engagement, the popularity that both TikTok and YouTube gained among the younger generations reflects the behavioral changes in content consumption . It has come to the point that even professionals use TikTok to demystify health hoaxes and help users worldwide. Therefore, using video format for presentations can help to boost your presentation performance, making it attractive for your audience and less effort-demanding. 

The most significant factor in delivering a successful video presentation is keeping the audience engaged. To ensure this, make sure the presentation doesn’t feel robotic-like but that it conveys a personal message. Don’t get this point wrong if we talk strictly about business or academic scenarios; making video presentations to deliver your personal touch can become as simple as selecting the proper color combination to enforce your message . Other solutions come from watching your voice tone not to make it too monotonous. 

Structure your presentation accordingly. In business or academic video presentations is a good idea to introduce a slide in the fashion of a table of contents . It is an extra touch that brings the audience closer to the topics due to be discussed. 

Consider the audience’s perspective as a vital element in video presentations. Check relevant examples of the topic discussed on platforms such as YouTube or DailyMotion. Compare their approach to yours and assert if you would watch your presentation as a spectator or not. This simple test gives insights into which aspects you should work on.

Winning video presentations never miss the usage of CTAs. It’s a good method to direct the audience’s interest to a specific goal.

Video presentations can become an incredible tool for driving engagement, yet there is a problem that not so many presenters address: accessibility. Think about how many times a presenter ends a phrase like “over here,” assuming the audience is watching the item being shown. But what if members of the target audience have visual impairments?

Much like we consider the importance of adding Closed Captioning (CC) to our videos, accessibility in terms of the narrative is a must. On this behalf, we want to introduce an interesting research that led to the production of a tool named Slidecho . Using state-of-the-art technology like video scene detection, AI, and OCR, Slideshow follows these very steps:

• Step 1: Extract slide frames
• Step 2: Selecting slide elements
• Step 3: Detecting described elements from the slide elements
• Step 4: Aligning slides with the speech

Therefore, Slidecho uses an algorithmic methodology to extract the visual elements from the slides, converting them to an audio reading format whilst aligning it with the original speaker’s narration. Moreover, its interface instantiates new interactions that augment the plain video interface with synchronized slide information and audio notifications to alert users to undescribed elements.

This technological advance helps the audience better understand what is being presented, regardless of the context of the presentation. Imagine an award ceremony where many references apply to visual cues. People with visual impairments get half of the message, with luck, when presenters fall into colloquial language usage, not understanding the context or having to ask for clarification. If instead, the synced narration is available, we then talk about making presentations available for everyone. This is an accurate definition of enriching an event experience.

If we talk about attending to the needs of people with hearing impairments, we have to consider the social factor as a motivator in presentations. It is a common mistake to leave slides filled with text and voiceover narration in the background providing detailed information. A study made by Stanford University speaks about the value of having the presenter’s face available through these slides, as it delivers both social cues plus helps users through lip reading. The human factor also reduces distractions since the audience must check the presenter’s input on written slides.

Tip #1 – Be mindful of the presentation topic

It’s not the same to create a presentation for a business audience as an inspirational presentation. The category of the presentation shall determine items like

• Background music
• Color theme
• Visual hierarchy
• Videos to include

Tip #2 – Limit the number of words to include

The whole idea behind the video presentation is to make a dynamic presentation, not having to pause every 5 seconds to allow the spectator to read.

Instead, use words to transmit powerful messages, such as quotes relevant to the presented topic, key information, or CTAs. Use the 7×7 rule: no slide should have more than 7 lines of text, and no sentence should have more than 7 words. 

Tip #3 – Voiceovers can become your best friends

The whole point behind a video presentation is not to create a boring one-person video speaking in front of the camera. Use voiceovers effectively to introduce charts, data feedback, etc., with your voice connecting the points of the entire presentation.

Be mindful of the tone. A monotonous or flat tone can divert attention and induce people to ignore your work. Your voice skills should articulate the importance of the point being discussed as well as your interest in it.

Tip #4 – The power of transitions

Adding suitable transitions and animations makes the presentation more engaging . However, this isn’t equal to adding countless effects. Less is more.

Ask a professional for guidance if you don’t have experience with animation effects. The transition can be part of the conversation, being subtle if the presentation is flowing between data sets or similar topics, or contrasting and powerful to deliver a persuasive message. You may also want to insert a transition when you’ve used a video cutter to remove an unwanted part to smooth out the video flow. Don’t abuse any of the two extremes, or the audience may find it uncomfortable.

Tip #5 – Make video presentations accessible

As we mentioned before, quite often presenters assume the audience can understand every part of a video presentation. Reality tells us to attend to the needs of people with visual and auditory impairments by making audio and video media accessible .

Subtitles or translator screen-over using sign language is a perfect opportunity to help people with auditory impairments feel part of the presentation, making the message available to them as well. 

For people with visual impairments, be mindful about how you create the narrative for your presentation, in particular, avoiding visual cues like: “over here,” “this,” and “there” and gesticulating over an object or person, assuming everyone can get the same reference information. Instead, opt to be descriptive in your speech; software solutions can help a great deal, but you can also use native PowerPoint or Google Slides tools such as voiceovers .

How to create a video presentation & recommended video presentation templates

You can create your own video presentations as easily as using Microsoft PowerPoint, Apple Keynotes, or Google Slides.

Check these links for relevant information on how to create a video presentation:

• How to Convert a Google Slides Presentation to a Video
• How to Convert a PowerPoint Presentation to a Video
• How to Embed a YouTube Video in PowerPoint

In case you feel stuck about which content to input or how to make your video presentation outstanding, a brainstorming technique can do wonders for interactive presentations and creative thinking. It is known as the SCAMPER technique .

Since video presentation templates make our life easier, we also recommend you check the following product categories to access extremely visually appealing designs created by professionals to help you deliver your message in style:

• Animated PowerPoint Templates
• Animated Text Banner Templates
• Academic PowerPoint Templates
• Business PowerPoint Templates
• Marketing PowerPoint Templates

Additionally, here you can preview some of our presentation templates that you can use to create a video presentation in PowerPoint.

1. Animated PowerPoint Charts Collection Template

Present data in a visually appealing format by using this collection of animated charts in PowerPoint. Fully customizable, this template brings ease to speak about data-driven presentations; hence becoming a vital asset for any presenter in the corporate world.

Use This Template

2. Animated Network Diagram PowerPoint Template

Simplify the different streams that take part in your project or product release with the help of this animated template design. This Animated Network Diagram template can help you expose the processes that, with integrated effort, evolve into a successful outcome. It has animations applied to the objects, plus transitions to make the presentation more fluid.

Fully editable with any version of PowerPoint.

3. Free Animated Editable Professional Infographics PowerPoint Template

Infographics are a powerful tool that every presenter must consider for their work. This Free Animated Infographics template allows presenters to communicate complex data pieces, build marketing strategies, or prepare professional-looking reports.

You can find a broad variety of charts and graphs. These are fully editable by using the chart filter option to edit on a spreadsheet.

4. Free Animated Editable Infographic PowerPoint Slides

If you intend to present financial data or KPIs for your marketing projects, look no further: this Free Animated Editable Infographic Template for PowerPoint has it all.

Arranged in an 8-slide deck, we find a compendium of graphic elements to represent complex data in a visually compelling manner. Fully editable in all versions of PowerPoint

5. Free Animated Business PowerPoint Template

This versatile free presentation template for PowerPoint makes the perfect tool for more than business presentations: it works perfectly for educational video presentations and even inspirational video presentations.

With 9 fully editable slides, you can build your video presentation by using a unique combination of graphic elements, animations, and transitions. The graphics elements on this template are oriented to highlight leadership concepts.

6. Free Animated Business Infographics PowerPoint Template

Use this free template to create powerful statements backed by data in your video presentations. With a broad selection of graphs, diagrams, and charts, this fully editable template can help presenters to discuss topics ranging from demographics, economy, marketing indicators, or other relevant research results in an easy-to-understand format.

Compatible with all versions of PowerPoint, Google Slides, and Keynote.

You also need to consider the output format of your video presentations. For maximum compatibility, you can use  MP4 or MOV. Other alternatives include:

• MKV : The native format of most 4K videos due to being able to store multiple audio tracks. Ideal for presentations with different voiceover languages that presenters can pick from.
• WMV : It’s a quality format for rendering videos to be shared via e-mail, although not compatible with some devices. Installing codecs is advised. 
• WebM : This format is one of the preferred choices for online video libraries or live streaming services, but it can present compatibility issues. 

The answer to this question entirely depends on your aim for creating video presentations. For most presenters, PowerPoint and Google Slides will do a good job, allowing them to use features such as voiceovers, transitions, animations, and high-quality graphics.

If instead, you desire to make advanced effects, screen recordings, or toon-like animations with voiceovers, then you should check the following list of solutions:

• Camtasia (Techsmith) : It is a professional video editing software, much lighter and easier to use than Adobe Premiere or Sony Vegas. You can create professional transition or animation effects, work with layers to add multiple sounds or video sources and create screen recordings.
• Adobe Premiere Pro : The industry-leading software in video editing. This often intimidating software by Adobe has all the requirements for professional video editing, plus full integration with third-party plugins or other software from the Adobe suite to enhance the video result.
• Sony Vegas Pro : It is considered a direct competitor to Adobe Premiere Pro, less demanding in hardware requirements, and somewhat more user-friendly.
• Final Cut Pro : For Mac users, this is the option to consider if we talk about video editing. Powerful and tailored for the hardware the Mac device has.

As we have seen in this article, video presentations are far from obsolete. It is a truly engaging method to divulge our ideas, especially if we target a younger audience. 

Take your time to write a compelling story to tell rather than spilling animations and transitions along the way. Professional-made video presentations always care about details and the takeaway message for the spectator. Alternatively, check our article about how to insert a video into PowerPoint .

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From ideas to screen: How to make presentation videos that shine

What type of content do you primarily create?

Visuals can mean the difference between a killer presentation and a lost opportunity.

For salespeople, it’s difficult to close a deal without business presentations to back up your pitches. For marketers and business owners, video presentations help communicate ideas and share results from projects to ensure future success. 

Customers also love high-quality visuals, like branded explainer videos and product tours. They’re the fuel that drives eight in 10 people to make online purchases. 

But what makes a good presentation? And how can you engage viewers throughout your video? This guide covers what you need to know about creating video presentations, no matter the purpose.

What is a video presentation ?

A video presentation refers to a sequence of visuals combined with audio to convey information, arguments, ideas, or narratives. It can be about a product, service, internal business reports, or even a topic of interest.

Video presentations can range from simple slideshow-style videos with voiceovers to more complex productions involving animations, live-action footage, music, sound effects , and more.

A good video presentation provides information clearly and concisely. But the best video presentations engage your target audience with professional video quality: a good camera and mic, skilled editing, and a confident presenter. 

There are a ton of different types of video presentation formats you can choose from, including:

• Animated explainer videos
• Employee onboarding videos
• Screen recordings
• Training videos
• Product demos
• Microsoft PowerPoint presentations with a talking head
• Sales presentations
• Awards presentations

Benefits of a video presentation 

These are great reasons to put in the effort to produce this type of video content.

Enhanced engagement

Video recordings—whether on social media or hosted on your website—are great for engagement and getting your audience’s attention. Wyzowl found that 95% of marketers have said video marketing has helped them increase brand awareness, 90% say it has helped generate leads, and 87% said it has helped them increase sales.

Visual clarity

There's a reason many people suggest something like "If you can learn it, you'll find it on YouTube." The presentation video format is unique in its ability to teach and demonstrate, similar to the in-person experience you'd get with a tutor or salesperson. 

The same Wyzowl report found that 96% of marketers say videos have helped increase user understanding of products and services. In short: video helps customers retain your information.

Global reach and accessibility

Video presentations are a great way to reach a global audience. More than half of people say they’re more likely to share a video with others than any other type of content. 

A video presentation is also better for accessibility than other content types. With video editing software , you can:

• Easily add subtitles and annotations to your video footage for those with hearing loss.
• Add an audio description voiceover for those with sight loss.
• Change the color filters for those with color blindness.

Personal connection

Building a personal connection with your audience is critical for overall brand engagement. A video presentation, especially one with a person in the video, helps you do that. Research shows that students have positive feelings for videos presented by an instructor, for example.

How to create a video presentation

Step 1. plan and prepare.

Proper planning and preparation can help the rest of your presentation creation process run smoothly. 

Think about what you’ll say, and use a storyboard to build out a visual plan of your presentation ideas. Storyboarding your presentation, instead of making it on the fly, will help you stay focused when you fire up your presentation software. (You don’t need to be an artist; just set out the scenes in a way that makes sense to you.)

At this point, start writing the video script for your presentation. You’ll know what to say and when to say it, and won’t fill your presentation up with filler words like “um” and pauses when trying to think about what to say next. 

Step 2. Gather resources

After you’ve completed your paper storyboard and script, it’s time to go digital. With Descript, you can build your slideshows into the video editor just like any slideshow tool . 

To create a presentation video in Descript:

• Hit New project .
• Import any media (images, infographics, short video clips, GIFs, or sounds) you want to include in your presentation.
• Drop your visuals into the script and edit them into a sequence, or work scene by scene by adding a / at the beginning of each slide.
• Add the background of your presentation, then your script in the left panel.
• Add captions to your presentation by hitting the T icon at the top and choosing Captions.

When you've set up all your slides, you can get fancier and add transitions, extra media, and special effects later.

But maybe you’d prefer to create the presentation using more familiar software, like Prezi, PowerPoint slides, or Google Slides. In that case, you can import the presentation into Descript later or use its screen recording functionality. (If you upgrade your Descript plan, you can create your own video presentation templates to use over and over again, if that’s your style.)

Step 3. Record your presentation video

With your slides all set up, it’s time to turn them into a video. This step is pretty straightforward if you’ve used Descript to make the presentation slides. All you’ll need to do is go to the beginning of the presentation and hit the Record button at the top of the screen:

 If, like in the image example above, you’ve written your script into the scenes, change the default setting Record into script to Record new layer . This preserves your script so you can read from it whil recording your presentation video. 

Decide if you want to record a voiceover only (leaving the record option as Audio only ), or add a floating head video with your webcam to show yourself as the speaker by clicking the Screen option. Either way, go through your script as the slides move along. 

If you created your presentation in another software like Google Slides, there may be no built-in option to record your presentation over the slides. In that case, use Descript’s screen recorder to film your screen with audio. The video file will be ready and waiting for you in the video editor when you finish recording.

Step 4. Edit and enhance

At this point, you’ve got the basic presentation down. It’s time to bring out your inner filmmaker and turn the slideshow into something special. 

With Descript’s free video editor, you can:

• Add title screens to introduce your presentation.
• Choose from a library of background music.
• Change the fonts of your captions and any other text layer.
• Add cool slide transitions.
• Improve audio quality with Studio Sound .

Descript’s video editing is different (and easy) since you can edit the video using the script instead of a traditional timeline editor. This makes the process super efficient since you can quickly identify what needs cutting. Simply delete the part of the script you don’t want, and the accompanying video will disappear.

Step 5. Review and fine-tune your video

What makes Descript extra special is the ability to edit your audio by taking out filler words you might have accidentally recorded. Remove “ums,” “uhs,” and awkward pauses in a single click with filler word removal . 

If, like me, you also have a habit of forgetting to say something important, you can use Descript's Overdub feature to add those few missed words without re-recording the whole scene. The software will create an AI clone of your voice to fix audio mistakes. 

With your video presentation fine-tuned, you’re ready to save and share it with the world. Click the Publish button in the top right corner and download the MP4 file, or export it directly to a platform like YouTube or Wistia.

6 key elements for crafting a great video presentation

Now you know the practical how-tos of making a presentation video, let’s look at some key elements that turn a good video presentation into a great one. 

Clear and engaging content

Visual appeal, narration and voice quality, engagement techniques, structure and flow.

• Audience-centric approach 

No one likes feeling confused. If your presentation isn’t clear, you’ll end up frustrating your audience. A nice trick for clarity is to imagine you’re explaining your presentation to a child; don’t use big words to sound smart. Presentations that are clear from the start are naturally more engaging.

Gone are the days of 360p Nokia footage. Even if you don’t have a professional camera setup, you can still record a video on a PC, phone, or webcam with high quality. But don’t forget about the images and text overlays. No one wants to try deciphering pixelated visuals—use the highest quality video resolution you can.

Even the best-quality video presentation can be ruined by bad audio. Poor-quality narration is hugely frustrating to viewers. Prioritize your audio quality, especially for information-rich videos like presentations, and use Studio Sound to remove distracting background noise from your presentation video.

When it comes to video presentations, you should think like a salesperson. You can't expect your audience to believe the information you give them if they don't trust you. Engage your audience by telling a personal story, describing relatable scenes, or emphasizing important points throughout your video.

Treat your presentation like a story with a beginning, middle, and end. Information should flow nicely from one point to the next. Do a test run through your slides before you start recording to ensure any questions don't crop up prematurely because the viewer thinks you haven't covered it (when you do a few slides later). 

Learn: Narrative structure: How to compose the best story for your footage

Audience-centric approach

It's pretty much always to the audience's benefit when you make a presentation video, so you shouldn't focus too much on yourself. Address your audience's needs and go above and beyond to answer any questions they may have. Otherwise, why would they listen to you?

5 tips to help you craft remarkable video presentations

Now we know what makes a great presentation video, here are five bonus presentation tips to create yours. 

1. Practice and rehearse

You won’t always get it right the first time, and that’s okay. But the more you practice before hitting record, the better your presentation video will be—and the less legwork you’ll need to do throughout the video editing process.

2. Invest in good equipment

Top-notch equipment makes your life easier throughout the video creation process. Replace your webcam with your iPhone to improve picture quality, and invest in editing tools that allow you to record and edit in the same dashboard.

3. Optimize lighting

Another area where you can improve the quality of your video is the lighting technique . If you have the budget, you can use a simple ring light, but if you don’t have the cash to invest in video equipment, use natural light (such as a window) behind your camera.

4. Engage with eye contact

If someone was talking to you and they weren’t looking at you, you’d probably be a little confused or uncomfortable, right? It’s the same with video. Look into the camera when making video presentations to simulate real eye contact with your audience. If you forget, use Descript’s Eye Contact AI effect to fix it.

5. Keep it concise

If you waffle on with unnecessary information or get sidetracked on a story, you’ll lose your audience’s attention, and they’ll click away or switch off. Stick to your video script and keep your presentation concise.

Elevate your video presentations with Descript

Creating an informative and engaging video presentation isn’t the easiest task in the world. You’ve got to know your audience and what they want, present the information confidently, and do it with visually appealing content.

With Descript, you can take your presentation video to the next level with an editing experience that allows you to:

• Record your screen on a Mac or Windows device
• Create and record slides (with voiceover) in one dashboard
• Remove filler words with a single click
• Use Studio Sound to remove background noise from your presentation
• Turn your presentation into a YouTube video, or download it as an MP4 file

Take a free tour of Descript and see why thousands of creators love its video editing platform.

How to make presentation videos FAQ

How do i make a presentation video for free.

• Choose a slideshow software like Descript
• Create your slides
• Add transitions 
• Record your voiceover
• Edit your presentation
• Share your video 

How do I video myself when presenting a PowerPoint?

Use PowerPoint’s built-in recording feature and choose the “Cameo” option to record yourself when presenting. Or, use Descript’s screen recording feature and have the presentation ready for editing when you finish recording. 

How do I make an audio-video presentation?

If you don’t want to record yourself on video, use a screen recorder to film your presentation slides. Video presentation makers like Descript allow you to record a voiceover.

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The ultimate guide to making video presentations

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What is a video presentation? 

Benefits of video presentations, popular video presentation formats  , how to plan your video presentation, branding for video presentations, crafting voiceovers for video presentations, how to create an engaging video presentation , downloading format options for video presentations, repurposing video presentations, bonus tips to make your video presentations stand out .

Are you looking for innovative ways to share information with your team, students, or followers? Engage your audience with captivating video presentations they can watch anytime, anywhere.

Did you know that 83% of people prefer watching videos over reading or listening to information? This makes video presentations more impactful than traditional slides. Luckily, creating a video presentation is easy with a little planning and an online video editor like Clipchamp . Read on to learn how to make fun and effective presentation videos.

A video presentation combines videos, images, webcam footage, voiceovers, and animations to deliver a message. It’s a great alternative to tried-and-tested formats like PowerPoint.  

Presentation videos are useful to share with groups and remote teams working asynchronously, to enliven online learning and even generate customized marketing and sales presentation pitches. Depending on the content, video presentations can be created to be shared and repurposed or be edited to match the presenter’s needs. 

Video presentations are becoming increasingly popular due to their ability to engage audiences and convey information in a dynamic and visually appealing manner. Here are some key benefits.

Enhanced engagement

Visual and auditory elements in video presentations capture and hold viewers' attention more effectively than static text or images alone.

Interactive features, such as clickable links or embedded quizzes, can further increase engagement.

Versatility

Video presentations suit various purposes, including education, marketing, business pitches, and more.

They can be tailored to different audience needs and preferences, making them a flexible communication tool.

Improved accessibility

Videos can be easily shared and viewed across multiple devices and platforms, making them accessible to a wider audience.

They can be hosted on websites, shared via social media, or distributed through email, ensuring broad reach.

Retention and understanding

Combining visual and auditory information helps improve comprehension and retention of the presented content.

Using storytelling techniques and clear visuals can make complex information easier to understand.

Professionalism

Well-crafted video presentations can enhance your professional image, making your message appear more polished and credible.

High-quality visuals, animations, and voiceovers can elevate the production value.

1. Slideshow presentation video 

We’re all familiar with making PowerPoint slides. A slideshow presentation video takes this to the next level. Instead of static backgrounds and tiny bullet points, a slideshow presentation video allows you to tell a story. It's a creative way to present information.

Start by arranging stock video backgrounds to create the foundation of your video and place smooth transitions between slides or topics. Share your key messages using animated texts, lower thirds and graphics which make your video memorable. You can stop here, or add a webcam recording or record an audio voiceover .    

It’s a popular format for school projects, corporate intro videos, and even product launches, and the process can be simplified even further by using an online video presentation maker.

2. Video presentation with audio narration

Another effective video presentation format is when you create a screen recording of a website, process, workflow or PowerPoint presentation and add a voiceover to guide viewers. It’s comparatively low effort to a slideshow presentation video, but still ensures engagement from viewers. With new tools like lifelike text to speech generators , narrations can be created in global languages in just a few minutes. 

Effortlessly record your screen online, trim away unnecessary frames and use graphics like arrows and circles to highlight key points. Next, type your ideal video voiceover and let AI create a flawless voiceover that explains your video well. 

This is a great video solution if you’re trying to whip up a group presentation by collecting information from different team members as it can help you make a consistent and high-quality video. It’s also super useful if you’re hosting an online learning session, webinar or creating a demo video .   

3. Video presentation with talking head 

Wait, what’s a “talking head”? It simply refers to when a webcam recording is inserted into a presentation video to make it easy to follow. This may be bad news for the camera-shy presenters out there–adding your friendly face captures the attention of your audience while building interest and trust in your presentation.

The good news is that such videos are super easy to create. Simply record your webcam footage online and layer it on top of your slideshow presentation video . Finetune the size of your webcam video, overlay the video in a corner or place it side-by-side with your presentation visuals. Don’t forget to add captions to make your video stand out even when played on mute, like on social media feeds.  

Sales, explainer videos, and even video resumes can benefit from the personal touch of a talking head presentation video. 

4. Animated presentation video

Evoke emotions from your viewers when you create an animated presentation video. While there are whiteboard animation softwares out there, that’s not the only option in this format. If you think a cartoon character could educate your class, tell your business story or simplify a big idea, consider this video format. If you’re wondering how that would suit your budget (or lack of), explore free cartoon stock videos and turn up your creativity to make them suit your needs.   

Remember that choosing the right background music, adding your brand logo and adjusting the aesthetics of your stock video (like adding a filter) can truly help your video look custom-made. 

Identify your main audience: Choose your key audience, whether it’s potential or existing customers, colleagues, or others. Map their needs, interests, and pain points to help you create valuable content.   

List your key messages: Identify the main points to convey in the video, and prioritize them based on how relevant they are to your viewers. Make sure they match your video’s goal and are crafted in a way that’s useful to your main audience. 

Consider your video’s lifetime: Consider where you’ll host, post, or share your video, how long it will stay current and relevant, and whether it will need revisions.

Decide your branding needs: Don’t miss a good branding opportunity. Think about adding your logo , brand colors or other elements that link your presentation video closer to your brand. 

Create a script or storyboard: Structure matters! Plan out the content and flow of your video in advance to help achieve its goals. A storyboard is a shot-by-shot outline of what main frames in your video will look like. If your video only needs a voiceover, write a script so your visuals match the audio narration .

Consider audio and video tools: If you aim for a professional look and feel, choose your toolkit wisely. Clipchamp is an easy online tool that can record your screen and webcam , generate voiceovers, and even has royalty-free stock and video elements to confidently edit video presentations.

Nothing says "we've got our act together" like using your company’s logos, colors, and fonts throughout your presentation videos to reinforce your brand recognition. Adding your branding shows attention to detail and commitment to quality, which makes a good impression on your viewers.

Incorporating strong calls-to-action (CTAs) with logos into presentation videos can encourage viewers to take the next step and boost your conversion rates. According to a study by Lucidpress, consistent branding can increase revenue by up to 23% . That's why Clipchamp makes it easy to customize videos to match your corporate identity using our brand kit feature , ensuring your presentation maintains a professional and cohesive look.

Use branded fonts and colors to make your slideshow videos and presentations easy to identify, no matter where they are shared.

A well-crafted voiceover script is key to delivering a clear and engaging presentation. Here are some tips to help you write an effective script for a presentation.

Keep your script conversational: write your script as if you’re speaking directly to the audience. Use simple language and avoid jargon to make your narration relatable and understandable. If you need help with writing, try these useful AI prompts to write video scripts .

Be concise: assume your viewers have short attention spans and keep your sentences short and to the point. Break down any complex information into bite-sized pieces.

Emphasize key points: repeat or summarize key points to highlight the most important information.

If you're recording your own voice, leverage the simplicity of the voice recorder feature in Clipchamp to produce voiceovers with ease. It's good to practice your delivery to sound more natural and confident during the actual recording.

Voice recordings not your thing? Try our AI voiceover generator instead .

Step 1. Create video slides or record your screen and webcam 

To import your own presentation videos, photos, and audio, click on the import media button in the your media tab on the toolbar to browse your computer files, or connect your OneDrive.   

You can also use free stock media like video clips, photos, video backgrounds, and GIFs. Click on the content library tab on the toolbar and click on the visuals drop down arrow, then videos, photos, or backgrounds. You can also use the search bar to search through the different stock categories.

If you would like to record your presentation, click on the record & create tab on the toolbar, then record using either screen and camera, camera, screen or audio options .

Drag and drop your media onto the timeline side-by-side to create a slideshow video.

Step 2. Edit your video presentation

To trim the length of your video , click on the video on the timeline so it’s highlighted green. Move the handles to the left of the timeline to trim the video length. If you trim too much footage off your video, just drag the handle back to the right to recover your footage.

To crop your assets , click on the video so it’s highlighted green on the timeline, then click on the crop button on the floating toolbar. Here, you can freely crop away unwanted areas of your video using the cropping handles. Click on the done button when you’re finished.

Step 3. Add transitions, animated text and stickers

Add transitions between clips by clicking on the transitions tab on the toolbar. Drag and drop a transition onto the timeline between two videos. Repeat this process for the rest of your videos added to the timeline.

Place text and titles on your video by clicking on the text tab on the toolbar. Drag and drop a title onto the timeline above your video. Use the text tab on the property panel to customize your title.

Overlay stickers onto your video by clicking on the content library tab on the toolbar. Next, click on the visuals drop down arrow, then select stickers, shapes & annotations, frames & borders, or overlays . Search through the categories then drag and drop an asset onto the timeline above your video.

Step 4. Preview and save your video presentation

Before saving your new video, make sure to preview using full-screen mode . When you’re ready to save, click on the export button and select a video resolution. For the best quality, we recommend saving all videos in 1080p.  Paid subscribers can save in 4K video resolution. 

Once your video presentation is complete, it's important to know how to export and share it effectively. Clipchamp offers multiple exporting formats such as MP4 and GIF.

We recommend saving video presentations in 1080p video resolution for high-quality playback wherever you choose to share it, including social media, website, and email. You can also explore different exporting options (like seamless OneDrive integration ) in Clipchamp to find the right balance between quality, convenience, and file size.

Get the most bang for your video presentation buck by repurposing it for different uses. Here are some ideas.

Presentation teaser

Create a short highlight video from your presentation to share with external customers or internal employees. This gives them a sneak peak of what to expect from attending the meeting or watching the video presentation.

Embed into email campaigns

Embed your video presentation into newsletters to provide additional value to your readers. Repurposing content in this way extends its reach and impact.

Video clips for websites

Trim and create video snippets that could support users searching for information on your website. This can also drive traffic back to your full presentation.

Adjust the colors or apply a filter to help your webcam videos look and feel consistent, especially if you are combining webcam footage from more than one speaker. 

Share additional information to support your visuals, from locations, names of speakers, or key takeaways using animated lower thirds . 

Highlight important sections in your screen recording using a colored shape like a hand drawn circle to give your presentation a polished look. 

Choose presentation background music that complements your video goals and doesn’t overpower the video narration, if any.  

Use an intro and outro slide to make a lasting impression. It can be as simple as a logo animation .  

Add captions to your video to make it accessible and easy to view even when on mute.

Embed a YouTube video in Google Slides so you don't need to exit your presentation or open a new window/tab.

Frequently asked questions

Can i turn my powerpoint into a video presentation.

Yes, you can save your PowerPoint presentation as an MP4 file directly or use the screen recorder in Clipchamp to record your screen instead. When you’re happy with the recording, you can edit it in the timeline. 

How to end a video presentation?

It depends on your video’s goal. Corporate presentations usually end with a reminder of the brand name or animated logo, and some call-to-actions to learn more on the website or email the contact person. 

Easily create captivating video presentations in Clipchamp and share your video with ease on social media or OneDrive.  

Learn more ways to create videos trouble-free with our beginner-friendly video templates or get inspired with these great explainer video examples .  

Start editing with Clipchamp for free or download the Clipchamp Windows app.  

More from the Clipchamp blog

Inside the major update for Clipchamp on iOS

How to convert video from MOV to MP4

How to make an image transparent

Start creating free videos with clipchamp.

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10 Tips For Giving Effective Virtual Presentations

What to know before you go live.

September 26, 2016

Presenting online? Try these suggestions to improve your results. | Illustration by Tricia Seibold

As audiences go global and you need to reach more people through technology (including webinars, conference calls and teleconference), you must consider the challenges to connecting with a virtual audience. Here I pinpoint 10 valuable best practices to ensure you communicate successfully.

1. Be Brief

Audiences begin to lose attention after roughly 10 minutes of hearing from the same presenter. If you have more than 10 minutes of content, use interactive activities to keep your audience engaged (for example, take a poll, give quizzes, or ask audience members for their opinions via chat).

2. Be Simple

Keep slides simple — avoid too many words, graphics and animation features. Less is definitely more!

Light yourself well | Illustration by Tricia Seibold

3. Be a TV Personality

Look straight into your camera, not the screen. Wear clothing that is neutral in color (no plaids or stripes). Light yourself well and from above. Be mindful of what appears behind you in the background. Invest in a good microphone.

4. Be Standing

Even though your audience cannot see you, stand when you present. This allows you to stay focused and use good presentation delivery skills such as belly breathing, vocal variety, and pausing.

5. Be Prepared

Practice delivering your presentation with your technology in advance of your talk. Make sure all of the features of the technology work. Record your practice using the recording feature of your tool. Watch and listen to learn what works and what you can improve.

6. Be Assisted

Have someone available to deal with technical issues and to field email/text questions. Also, if you have multiple remote audience members in one location, be sure to pick one of them to be your “eyes and ears.” Ask them to queue up questions and facilitate discussion on your behalf.

7. Be Specific

Ask pointed questions to avoid too many people answering at once. For example, rather than ask, “Are there any questions?” try “Who has a question about the solution I provided?” Set a ground rule that people state their names prior to speaking.

Imagine your audience | Illustration by Tricia Seibold

8. Be Synchronized

Transitions are critical. You must connect what you just said to what is coming next when you move from point to point. Transitions between topics and slides are good opportunities to get people reengaged to your talk.

9. Be Connected

Imagine your audience even though you can’t see them. You can place pictures of audience members behind your camera so you can look at people as you present.

10. Be Early

Encourage your audience to access your call or webinar in advance of the start time so you can iron out any technical issues in advance and get them familiar with the technology.

Matt Abrahams is a Stanford GSB organizational behavior lecturer, author, and communications coach.

For media inquiries, visit the Newsroom .

Explore More

Can we be candid how to communicate clearly and directly, directive speech vs. dialogue: how leaders communicate with clarity, balance, class takeaways — how to run a meeting effectively, editor’s picks.

April 04, 2016 A Big Data Approach to Public Speaking Key takeaways from analyzing 100,000 presentations.

November 19, 2014 Matt Abrahams: The Power of the Paraphrase An expert on public speaking shows how paraphrasing can help you navigate tricky communication situations.

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10 Creative Video Presentation Ideas

Turn your texts, PPTs, PDFs or URLs to video - in minutes.

Making video presentations doesn’t have to be a pie in the sky 🥧

In other words — despite the work it takes — good video presentations aren’t impossible to create.

From developing the video presentation idea to creating all the creative assets, your engaging presentation requires a few steps. But even when you take the right steps, the process might leave you feeling a little bit drained.

As people who not only create hundreds of videos a year (and who also created the software to make those videos), we’ve got a little secret to tell you…

…only rookies start with a blank canvas.

There’s no better way to get your creative juices flowing than by using a framework or example that’s proven to work .

The following engaging video presentation ideas (which are super easy to replicate) are perfect for unleashing your inventiveness. And possibly even get you to produce something similar as early as today.

You can easily use the video editing software Synthesia to duplicate and adapt these stunning video presentations. Just click on the video template to begin!

What should you put in a video presentation to make it creative?

How many times have you seen someone yawn at yet another slideshow? We're betting yes. The thing is, anyone, can make a presentation, but it takes something special to hold someone's attention. 

And it takes something even more special to cement the memory of the message you’re trying to communicate!

There are many creative options to grab and keep attention, but as you work through the following 10 best video presentation ideas, think about how you could make your presentation more interesting by:

• Going against the grain and doing something unexpected 
• Using humor to help with memory and retention 
• Hooking people with a catchy value proposition about why your video is worth watching 
• Use dynamic presentation effects such as music, sound effects, motion graphics and creative transitions 
• Using audio narrative and storytelling to take your audience on a journey 
• Making your presentation CTA easier to follow through with by including resources or a QR code.

1. Playful presentation

This short playful video presentation is perfect for covering lighter topics. The bright color tones create a sense of joy, optimism, and excitement. It starts with an agenda slide where you can easily hook your viewers. And there are many different ways you can use it.

Notable features:

• Bright video clips keep your audience hooked right from the cover slide. 
• Features a wide range of customizable slides that feel similar to a powerpoint presentation — cover, agenda, image, and video slides.
• Boasts different colorful overlays you can change as you, please. 

👉🏻 Click here to use this template.

2. Spring collection presentation template

This light and swift collection video presentation template demonstrates how to gauge interest from the first words in your video. Beautifully designed with light, spring-like tones, you can use it to showcase your work and give a refreshing look to any potentially boring list.

• Video format creates a sense of depth with multiple animations entering the scene.
• Works with pattern interruptions, alternating full-screen with medium video slides.
• Displays bold, large visuals that take up the entire screen.

3. Creative presentation

Telling a story is an excellent way to make a creative video presentation, and this template is perfect for storytelling. Its 6 fully-customizable slides are just a starting point. You can duplicate them and change visual elements to include not just animated pictures but also video footage. It's great for anything like an event presentation to a sales video .

• Introduces a framework for telling a visually strong story that keeps the audience engaged.
• Deviates from the traditional white background , playing with bold colors.
• Takes you through different types of slides — agenda, statement, and 3-step animation.

4. Creative project pitch deck

This is your well-designed, well-delivered template for persuading the audience to take action. It’s professional but also dynamic, so it doesn’t come across as stiff. And the various slide formats and visual effects it juggles are bound to engage your audience during even an educational presentation.

• Facilitates a cinematic experience and holds the audience's attention.
• Includes visually strong chapter divider slides and upbeat music.
• Highlights important messages by switching from no-distraction medium shots to medium close-ups.

5. Creative pitch follow-up

This template easily passes the creativity test. It will best serve the bold ones who want to make a lasting impression with a colorful daring design. And because it makes information recap effortless, it can summarize any kind of data and facilitate retention and engagement.

• Underlines the key points with animated colorful layers.
• Features lots of movement and energetic background music .
• The avatar stands back, allowing relevant information to pop up on the screen.

6. Timeline template

Who says presenting a timeline has to be boring? This template proves you can get creative with presenting a chronological sequence of events. And even though it starts as a corporate timeline, it can easily turn into creative AI video presentations such as a historical or biographical video, project or event recap, product development video, or even just an educational video .

• Alternates enter-scene with exit-scene text & image animations in a beautiful flow.
• Up-tempo background music stands out between the key points in the timeline.
• Fully customizable, can present as many timeline points, events, or steps as needed.

7. Promo video

Whether for a product launch, brand introduction, or event promotion, this video presentation will help you craft a memorable message. You can use this creative presentation to capture attention, create an emotional connection with your audience, and even differentiate from your competitors. 

• Fun visuals that aren’t overshadowed by the avatar’s presence keep the audience's attention.
• Bold, animated typography enters the slide from all directions yet doesn’t feel tiring.
• Lively music creates a sense of energy and maintains the pace by filling empty spaces.

8. Sales deck video

Use this versatile template to build a creative and appealing video presentation sales deck for your product or services. You’ll grab potential buyers by the eyeballs and have them follow you through the entire presentation, all the way to throwing their money at you. 

• Features a lot of movement, right from the cover slide, with animated text and visuals.
• Supports strong arguments with full-screen video templates and lower-third labels.
• Keeps an engaging pace with camera variations and emphasis on certain parts of the script.

9. KPI video presentations

Do you want to communicate your business metrics in a comprehensible and memorable way? With this presentation-style template, you can take your KPI video presentations from mundane to outstanding. All it takes is combining well-structured information with eye-catching visuals. You’ll jolt your audience from their passiveness and inspire them to smash those KPIs by next month.

• Sums up all the relevant information through infographic slides and flawless audio narration.
• Not your typical report presentation design, but rather colorful and cheerful.
• Introduces smooth velocity animations, conveying a serious topic and a more polished look.

10. Media-rich template

You might as well call this video presentation the “Show, don’t tell” template. If you’re looking to convey a story in bold images that take up the screen, this media-rich video will do the trick. It has 7 fully-editable slides you can also duplicate for many different types of professional quality video presentations. And you can use it for brand or product explainers, immersive learning experiences, travel/event videos, or orientation videos.

• Synchronized transitions for memorable intro and outro scenes.
• Variations of full-screen and medium video slides enriched with lower-third motion graphics that work to keep your audience engaged.
• Logo placeholder on top of all slides to ensure brand recognition and capitalize on a highly-creative presentation.

Ready to turn your own video presentation ideas into a reality?

It takes a lot of daring combinations to knock your creative video presentation out of the park. But most video creators don’t afford to go through all that trial and error because they lack the resources. 

When you use an AI video presentation maker like Synthesia, however, your internet browser becomes your playground. See what it’s like to make a quick video in 5 minutes with this free AI video generator . 

You’ll love the demo and you’ll want to go full mode to test all your awesome ideas in a highly creative, easy-to-control environment.

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Lost in translation no more. Now our platform can localize videos instantly with one click.

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We are sharing the results of a recent red teaming effort of our content moderation systems in the hope of create an open environment where industry peers, policymakers, and the public can engage with us in these crucial conversations. Together, we can harness the power of AI while safeguarding the values that make our digital spaces creative and trustworthy.

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More From Forbes

Best practices for virtual presentations: 15 expert tips that work for everyone.

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In today’s COVID-19 world, virtual meetings and presentations have become the norm. While many presentation skills and best practices apply to both in-person and virtual presentations, expert virtual presenters understand the importance of adjusting their approach to match the medium. With in-person presentations, you more or less have a captive audience — you still need be engaging, but your audience is kind of stuck with you for the duration. But with virtual presentations, your audience has a greater opportunity to stray. You now have to compete for their eyes, ears, hearts, and minds against diminished attention spans, increased home and work life distractions, and conflicting priorities. 

Here are 15 expert tips to set you up for success in your next virtual presentation:

1.     Get the Lighting Right:  As a presenter, it is essential that people can see you well. Make sure you have good front light—meaning the light shines brightly on your face. If your back is to a window, close the shades. While natural light is often the best choice, if your home office doesn’t have natural light and you do a lot of virtual presentations, consider purchasing supplemental lighting to enhance your image.

2.     Choose the Right Background:  Try to use a background that enhances your professional image and is aligned with your message. Avoid a cluttered background or anything that can be distracting. Learn whether your presentation platform enables you to use virtual backgrounds (like Zoom) or whether you can blur your background (like Microsoft Teams). Your background can either add to your professional presence or detract from it.

3.     Know the Technology:  Nothing kills a presentation faster than a presenter who fumbles with the technology. This is a performance, so make sure you know how to make it work. A dry run is essential so that you’re comfortable with the platform features. It’s best to have a co-host (or producer or moderator) assist you with the technology so that you can focus on your presentation. Make sure you practice with the same technical set up (computer and internet connection) that you will use when you deliver the presentation.

4.     Play to the Camera:  When you are the one speaking, look directly into your computer’s camera , not on the screen or at the other participants. This takes some practice, but it makes the viewer feel as if you are looking right at them. Some presenters turn off their self-view so that they aren’t distracted by their own image. Put the camera at eye level . Try not to have your camera too far above or below you. If it’s too low, then you run the risk of creating a double chin. A camera too high makes it difficult to maintain eye contact, as you may find your gaze dropping as you speak. If you are part of a panel or a team of presenters, make sure you are aware of when your camera is on. If you are not speaking but your camera is on, make sure you look like you are paying attention! Powerful presenters understand the importance of making eye contact with their audience, so this means you have to simulate the same effect virtually.

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5.     Get Close (But Not Too Close).  You want the camera to frame your face, neck, and shoulders. People are drawn to faces, so you don’t want to lose that connection by being too far away, but you also don’t want your face to take over the whole screen like a dismembered head because, well, that looks weird. Practice your positioning and distance.

6.     Stand Up:  If possible, use a standing desk or position your laptop so you can stand at eye level with your computer. Standing up provides a higher energy level and forces us to put our body in a more presentation-like mode. If you have to sit, lean forward as you would if you were presenting at a real meeting or as if you were a TV news anchor. Avoid slouching away from the camera, as that sends a signal that you are disconnected from the audience.

7.     Be Animated:  Just like in a live presentation, you want to present with a little energy and animation. Too slow or too monotone in your voice makes it easy for folks to disengage and tune out. Keeping people engaged virtually requires you to actually be engaging.

8.     Pace Yourself:  Without real-time visual audience feedback cues, getting the pacing right can be difficult. Even though you want to infuse some animation and energy into your presentation don’t pump up the speed too much. If you tend to be a fast talker in real life, practice slowing down just a bit. If you’re a slow talker, you may want to speed up just a bit.

9.     Do A Sound Check:  If your sound is garbled, people will tune out. While people may forgive less than perfect video, if they can’t clearly hear you, they will leave. Practice with someone on the other end of the presentation platform. Make sure your sound emits clearly. Sometimes headphones or external microphones work better than the computer audio, sometimes not. Every platform is different, so make sure your sound quality is excellent every time. And again, you should practice with the same technical configurations and location that you will use for your presentation.

10.  Plug into Your Modem:  If possible, plug your computer directly into your modem using an Ethernet cable. This will give you the strongest signal and most stable internet connection. The last thing you want to happen during your presentation is to have a weak or unstable internet signal.

11.  Incorporate Redundant Systems.  If using slides, make sure someone else (another webinar co-host or producer) also has a copy of the slides just in case your internet goes wonky and you have to present by calling in. If you are using slides, make them visually appealing. Use high-quality graphics and limit the amount of text on each slide. It’s your job as presenter to deliver the content. The slides are meant to enhance your spoken words, not replace them.

12.  Engage Your Participants. Just as if you were doing an in-person presentation, craft your presentation to engage the audience. Incorporate chats, polls, raised hand features, etc. Try not to speak for more than ten minutes without some sort of audience engagement. Use the participant list to interact with your participants by name. Have people chat or raise a hand if they want to speak. Keep track of the order of people and then call on them to invite them to turn on their mics or cameras. 

13.  Let Someone Else Check the Chats.  Don’t get sidetracked by the chats during your presentation. You’ll be shocked at how distracting it is to your train of thought if you attempt to read the chats while speaking. Instead, have your co-host or producer monitor the chats. If you ask people to chat you answers or comments to a question you’ve posed, then pause your talking and engage directly with the chats by acknowledging them, reading them out loud, and commenting on them. 

14.  Evaluate and Enhance:  If possible, record the session and take the time to play back and look for areas that worked well and areas that you might want to improve upon. Great presenters, whether virtual or in person, understand the value of continually honing their craft. Be sure to acknowledge your strengths as well as your areas of improvement.

15.  Be Yourself and Have Fun:  Again, just like in face-to-face presentations, audiences connect to authenticity, so be yourself! Let your personality show through. Have fun. If you look like you’re enjoying the presentation so will others. Research shows that happy people retain information better than bored or disinterested people, so model the energy that you want to create. The audience takes its cue from you.

Remember, whether you are presenting in-person or virtually, all presentations are performances. And all performances are in service to your audience. Their time is valuable, so honor that time by delivering the best presentation you can. No matter what kind of presentation you are giving, you must find ways to create authentic audience connection, engagement, and value.

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How to make a video presentation with Prezi in 6 steps

Get your team on prezi – watch this on demand video.

Meghan Ryan October 16, 2020

If you’re not able to be there in person, the next best thing is to present virtually in a video presentation . Over the years more and more people have started to work remotely and communicate virtually, and video presentations have become one of the main ways of presenting. People present live in virtual meetings or share their recorded videos in email or on social media so that others can watch them on their own time.

Prezi Video is the online video presentation tool that puts you and your content side-by-side on-screen, helping you stand out and grab your audience’s attention without losing the human connection. Read on to learn how to make a video presentation with Prezi Video.

Steps for how to make a video presentation

1. prepare ahead of time.

You need to prepare for your video presentation before you can nail it. Start with the basics. How to make a video presentation really boils down to a few simple questions: 

• What’s the goal of your video presentation?
• Why do you need this video presentation?
• Who is your audience?
• What information do you need to include in your video presentation?
• What format or features would best serve your presentation?
• How do you want to brand your video presentation?

Try creating a mind map to outline your thoughts around a single idea. Then, compose your main message by using storytelling principles to keep your message focused and interesting for your audience. Get more advice about preparing for a video presentation with the how to present on video series from Jessica Chen , the founder of Soulcast Media, and read our guide to learn more about what you can do to prepare for a video presentation

2. Turn an existing presentation into a video

You can easily create a video from a presentation with Prezi Video. Use an existing Prezi presentation, or create a new presentation in the Prezi Present editor and press “create video” when you’re ready to record. You can also turn your PowerPoint presentation into a video by uploading your slides and editing them in the Prezi Video editor.

3. Set up a home studio

How to make a video presentation doesn’t require the most expensive equipment, but there are a few steps you can take to look and sound your best on camera. Position your camera at eye level so that it feels like you’re making eye contact with your audience. Clean up and declutter the space around you that’ll appear on camera. If you think the space behind you is too messy, try using a virtual background with Prezi Video . Good lighting and background will make you look more energetic and professional, so situate yourself in front of a light (a window that lets in natural light is best). Find more tips about lighting, backgrounds, and audio quality in our article about home studio setups .

4. Use presenter notes

It’s helpful to have notes next to you while you’re presenting for reminders and cues. Take advantage of presenter notes in Prezi Video – add notes to your presentation before recording to highlight key information and talking points. These are super useful for practicing before you record, and you’ll be the only person who sees them when you’re presenting. Keep in mind that you shouldn’t be looking at your notes every second during your video presentation. Instead, presenter notes should only serve as a hint. Look at your camera as often as you can to make your audience feel seen and involved. 

Now comes the fun part – recording your presentation! This is easy to do in Prezi Video. After you’re done adding and editing your content, press “next step” and then press the red button at the bottom of the screen. You can always pause the recording to collect your thoughts and trim the video once you’re done. Don’t like what you see? No problem — you can discard the draft and record again.

6. Share your video presentation

Once you’ve wrapped up recording, it’s time to save your video and share it. You have plenty of options here: share a link, embed your video , or download the video file and share it on social. Learn more about sharing and live streaming with Prezi Video in our article about sharing your video .

Tips for making video presentations

Now that we’ve covered the step-by-step instructions for how to make a video presentation with Prezi, let’s dig into a few of our tried-and-true tips for making it better. Here are the video presentation tips that everyone can start utilizing in their presentations today.

Keep your video short and to the point

Understand the goal of your video presentation and what you want to cover beforehand. Your audience’s time and attention are limited, so, you don’t want to make a long video that tries to cover everything. Keep your video concise and focus on one or two things to captivate your audience.

Use interactive elements

One way to engage your audience is to implement interactive elements, such as GIFs, polls, Q&A, music, and quizzes, into your video presentation. These elements will make your video presentation more interesting and let you interact with your audience.

Summarize your point at the end

After watching a 10-minute video presentation, your audience might have forgotten what you covered in the beginning. Adding a summary in the end reinforces the main points that people should take away. Based on the recency effect , a strong ending creates a strong impression in your audience’s mind.

Preview and practice before recording

Going through your presentation and practicing several times beforehand can help you talk smoothly and more confidently during the actual presentation. Also, preview your presentation so that you can spot potential issues and pinpoint areas that you can improve.

With remote work and online learning being so prevalent these days, it’s a great time to start honing your online presentation skills and learn how to make video presentations that have a big impact. Start today by creating your first video presentation with Prezi Video .

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Tips for Creating the Best Video Presentation

Video presentations are a useful communication tool in a variety of use cases. They are efficient, engaging, and easy to produce. Use them for product demos, stakeholder reports, training, sales, or any other situation where clear messaging is required.

Here is everything you need to know to create the best video presentation.

Video Presentation Benefits

Video presentations are:

• Cost-effective –It costs next to nothing to produce a video presentation. You don’t need specialized equipment or software, just video creation tools and elementary media production skills.
• Shareable –You can share video presentations across different channels with minimal adjustments. Use them on websites, social media, email, live chat, or events.
• Engaging –Watching a video is more engaging than reading a summary on a topic. It engages more of our senses and drives us towards action more easily.
• Informative –Video presentations can explain difficult concepts and ideas in an easy-to-understand way. They accomplish this by utilizing images, animation, graphs, text, speech, and other media elements.

Video Presentation Types

There are several kinds of video presentation. Here are the 5 most common types:

• Sales presentation – Used for pitching products to customers by showcasing the item’s features, benefits, and use-cases.
• Educational presentation – Used for educating viewers about a topic, event, or technique.
• Training presentation – Used for teaching employees essential workplace skills.
• Business planning presentation – Used for summarizing business plans and achievements.
• Fundraising presentation – Used for generating interest for a business venture.

How to Create an Effective Video Presentation in 5 Steps

To create an effective video presentation, follow these 5 steps.

1. Create an Outline

Start by writing an outline. This will be your guide through the rest of production. A good outline should specify the following:

• Main topic –What is the presentation about? Why is it useful?
• Target audience – Which demographic group do they belong to? What is their level of education? What are their expectations for the presentation?
• Goal – What is the purpose of the presentation? Generating interest in a product? Attracting investors? Teaching a skill?
• Duration –  Is the presentation short-form or long-form? Will it have multiple parts?
• Key takeaways – What are the key points the audience will take away from the presentation?

2. Write a Script

Once you have your outline ready, start working on the script. There are two ways to go about this. You can either start with a rough audio recording, or write the script from scratch. 

Some people find it easier to start with an improvised version of the presentation, and then edit out the parts that don’t mesh well with the rest of the material.  Others prefer to write a demo version of the script, do a test presentation, and then edit based on feedback.

Both approaches require a lot of iteration, but this is preferable to working with an unpolished script.

3. Assemble Media Assets

Next, assemble the assets you will use as supplementary material during the presentation. Most video presentations use a combination of images, clip art, graphs, geometric shapes, and animations. Most of these can be acquired for free on stock image websites.

Audio assets such as music or sound effects are used more rarely, but they work really well in some video presentation types. Sales and marketing video presentations are the notable examples here. If you want to add audio assets to your presentation, use something subtle and non-intrusive. Audio is there to enhance the experience, not take center stage.

4. Record the Narration

In this phase you will record the narration for your presentation. Professional narrators can really bring life to a presentation, but any subject-matter expert should do an adequate job. Record in a sound-proof environment if possible, and use a quality mic.

5. Produce and Edit the Video

After you’ve assembled the assets and finalized the script, the next step is production. Most video presentations follow the slide-show format. Each slide elaborates a single concept through images, text, and narration. In this case, production simply involves adding the elements to individual slides.

A more complex approach would be to use the explainer video format. Here you would combine footage of the speaker, b-roll footage, animations, transition effects, and other visuals to create a more engaging video presentation.

10 Video Presentation Tips

That covers the basic of making a video presentation. In addition to this broad guideline, there are specific techniques that can improve the quality of your presentation. Here are 10 tips to keep in mind:

• Share an anecdote during the introduction. This will help break the ice, and it will make the speaker more relatable to the audience.
• Share interesting facts, statistics, and other kinds of hard data. This will make your presentation feel grounded in reality.
• Show compelling visuals. You can use creative misdirection – present an image, ask the audience to think about it, and then subvert their expectations by providing an unlikely explanation.
• Keep the presentation short. It’s better to have a presentation that is short but memorable, than one that is exhaustively informative, but long.
• Use an online video creation tool for production. You will save on costs, and the results will be on par with anything you can accomplish in professional software.
• Use visual contrast to highlight important information.
• Be sparse with animation and other visual effects. It will help them stand out.
• Use high-resolution images if possible. This will make the presentation scale better to screen of different size.
• Use subtle transitions between frames. Transition effects can be quite jarring after staring at a static slide for minutes at a time.
• Avoid adding too much information to the slides. This will make them illegible, leaving the audience to rely on your voice as the sole source of information.

Creating video presentations is an essential business skill. With the right tools and a bit of creativity, you can create video presentations for any occasion. If you want to put what you’ve learned to practice, try making a video presentation on Binumi. The template system combined with free stock assets and effects makes it easy to create video presentations in minutes. You can use Binumi to create other business video types as well – sign up for free and start creating quality video content.

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What It Takes to Give a Great Presentation

by Carmine Gallo

Summary .   

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

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10 Beginner Video Tips for Making Professional Videos

Written by: Zain Zia

Did you know that video was forecasted to account for 81% of total consumer internet traffic in 2021? This means that when someone’s on the internet, there’s a high chance they’re watching a video over anything else.

And it makes sense too.

It's the most accessible and popular type of content to consume because: a) it’s so much easier to watch a video about, say, a photo editing technique than read about it, and b) it’s the most powerful and versatile medium to communicate and engage with an audience.

If you’re looking to create professional-looking videos for any purpose, this awesome list of tips and best practices will help you improve the quality and engagement of your videos.

Let's get started.

Ready to create your video? Use our online video maker to create a video in minutes. Browse templates for social media videos, ads, explainer videos, trailers, animated stories and more.

1 Plan Ahead for Your Video

Creating a video isn’t just about hitting the record button. There are multiple factors that come into play to make a video stand out among others. And believe it or not, they mostly have to do with how well you plan your video before actually creating it.

This first tip can be broken down into several parts. Let's take a look at some of these tips and best practices for planning a successful video.

Set a goal.

Before you start making your video , you need to know why you're making one in the first place. Understanding the goal of your video will help you plan, shoot, edit and promote your video in a more organized manner, saving you tons of time and resources.

Most importantly, it will make your video more effective in terms of achieving the desired results. Below are some examples of questions to ask when setting a goal for your video:

• What are you looking to achieve with your video?
• Are you trying to make people laugh?
• Are you trying to get them to visit your website?
• Are you promoting your product?
• Teaching them something new?

You can use a SMART goals template like the one below to jot down your video goals.

Identify your target audience.

You can’t possibly target everyone in the world, because then who are you really talking to? Not having a clear vision of your ideal viewer groups will simply dilute your message and video content.

Your audience will determine the way you write your script, the way you shoot your video and the way you edit it. It will also determine where you distribute your videos depending on where your main audience hangs out online.

Think of who you want to be seeing this, and then think of where on the internet they usually “hang out” so you can know to distribute it later.

Here's a customer persona template to use as part of your video planning process:

Research your topic.

Next, it's time to find the right topic or theme for your video — it's crucial to find a topic that not only appeals to your target audience but also helps you achieve your goals.

A big part of choosing your topic is also focusing on a keyword. This is particularly important if you want to rank on Google and other search engine result pages.

If you’re creating videos for YouTube , one of the easiest ways to decide your video topic is to conduct keyword research inside YouTube. Just search for your keyword on YouTube, and carefully look at the top results and search predictions to see what works and what doesn't.

For example, here are the search predictions that show up on YouTube when you type in “Bitcoin”:

At this stage, you can narrow down your YourTube video idea or topic based on the type of Bitcoin video you’re about to make: daily news, mining setup, predictions, etc.

You can also use tools like Ahrefs , TubeBuddy , and vidIQ to find the right keywords to target. Keep your video's overall theme, topic or problem in the center and look for relevant keywords around them to find the best fit

Also, find a topic that fills “content gaps” and provides substantial value to the audience.

Choose the right video type.

Now that you know the topic of your video, it's time to finalize the type of video you’re going to create. This will directly impact the tone and style of your video. And, of course, it will affect the entire process of shooting, animating or editing it.

Here are some video types you can choose from:

• Live-action
• Screen recording
• Motion graphics
• Combination

It's important to note that some video types are more suited for formal and professional videos, while others are better suited for casual videos. So, pick a video type that’s suited to your content style.

Here's a list of video types for YouTube to give you some inspiration.

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Write a script.

Once you have finalized the topic and type of video you're going to make, it's now time to work on its content. This is best done by writing a video script that lays out your story.

You can either write a word-by-word script for the video or just the general topics you aim to cover in the video.

Either way, the point is to have a reference document so you don't accidentally forget to cover an essential topic when you begin filming the video.

Alternatively, you can also create a storyboard for your video.

Microwave Lunch TVC Storyboard

Web Development Storyboard

Tree Plantation Program Storyboard

Real Estate Business Customer Journey Storyboard

Art Therapy Storyboard

Mobile App Pros and Cons Storyboard

Create your storyboard View more templates

A storyboard is simply a visual representation of a story, which is made up of a sequence of images and graphic illustrations that helps creators visualize their videos and creative projects.

Don't forget to keep your script or storyboard handy on the day of the shoot.

Pick the right location.

Another essential step of the video planning phase is picking the location of the shoot.

Picking a location is more important than you think — it gives context to the video and can considerably enhance the look and feel of your video.

You can shoot the video in-house or head outdoors. Regardless of the option you go with, the look and feel of your video will be completely different.

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2 Use a High-Quality Camera

Another essential tip to improve your video quality is to use the right camera. Contrary to popular belief, you don't need an expensive or professional camera to make good quality videos.

There are two main camera options to choose from: your built-in mobile phone camera or a professional camera. Let's take a look at each option in more detail:

Mobile camera.

The camera quality of almost all top mobile phone brands has seen considerable improvement in the past few years.

So, there’s a high chance that the mobile phone you currently have in your pocket is capable of producing 4K videos at 60 FPS — enough to match the quality of any competitor you may have.

Here’s a video that’s entirely shot on an iPhone 13 Pro:

The video quality is easily on par with some of the more expensive professional cameras out there.

Professional camera.

Sometimes, to create professional-looking videos, a phone camera might not be enough. In that case, you'll most probably have to invest in a professional camera. This will give you much more control over the quality of video you're producing.

Plus, you'll get features that a phone might not be able to offer, such as built-in image stabilization and the ability to swap lenses. Also, the superior color science of a professional camera will considerably boost the production quality of your videos.

So, if you're looking to invest in your camera gear, we suggest you pick a camera that's packed with features you'll need for your type of video.

For example, if you're going to make in-house videos, purchasing a DSLR may be a good option. But if you're going to create vlogs, then a mirrorless camera may be more suited to you, as carrying a bulky DSLR may be too much for your arms.

3 Make sure you have enough lighting

Lighting is another essential part of any professional video. If your video is too dark or too bright, it obviously won’t look good, and you'll run the risk of people skipping your content.

There are two primary light sources available to any video creator:

Natural lighting.

For beginners, natural light is an excellent option. It doesn’t cost anything and is fully capable of making the subject of your video look good.

To use natural lighting to your advantage, remember to shoot outdoors on a cloudy day or during the golden hour. At these times, natural light is super soft and cinematic — it won’t make your subject squint and no harsh light will be hitting their face.

Studio lighting.

As you scale your production capacity, you’ll probably want to invest in lighting equipment to boost the quality of your videos.

Here are some lighting equipment you may want to add to your production gear:

• Triggers and flashes
• Softbox or shapers

Check out this excellent video by Ben Johnson, who’ll walk you through all the steps you need to take to give your videos a nice, cinematic look:

4 Upgrade the Audio Quality

The audio of your video can make or break your content, and there are a few simple things that you can do to save the integrity of your video’s audio quality.

The best way to capture audio from your subject is to use any microphone other than your camera's built-in mic. Because no matter how good your camera’s built-in mic is, it's still not enough to replace a dedicated external audio recorder.

There are generally three types of microphones you can use:

• Condenser microphones
• Dynamic microphones
• Lavalier microphones (or, lapel mics)

Each is ideal for different uses, so invest in one that gets your work done.

Check out this video by Think Media if you’re looking for budget mic options for your videos:

Before filming, always test the sound to ensure you’ve got all of the above set up correctly. For someone with no prior audio experience, that’s usually the only way to make sure you’re getting it right.

5 Use a Powerful Video Editing Software

Using video editing software is an essential part of the production process.

This will enable you to add transitions to your videos, color grade them, add titles, subtitles, intros and outros, and stitch them in a way that’s easy to understand for the audience.

There are several video editing software to choose from, both free and paid. Here’s a list of some of the most popular ones:

• Visme Video Maker
• Adobe Premiere Pro
• Apple Final Cut Pro
• DaVinci Resolve
• Adobe Premiere Elements
• Corel VideoStudio Ultimate
• CyberLink PowerDirector

Pro Tip: Adobe Premiere Pro and Final Cut Pro have several free and paid plugins to choose from, which will cut your editing time in half.

6 Avoid Using Shaky Footage

Stabilized footage is essential for the success of any top video. Because shaky footage not only looks unprofessional, it also strains the eyes of your audience.

We suggest you either get a hold of a camera with built-in image stabilization or purchase a tripod to fix this. Tripods usually work when the subject is still, but that may not be the case for all video types.

For example, if you're creating vlogs, you may need to walk around the city, and a tripod might not do you much good. In that scenario, consider investing in an external stabilizer.

Many video editing software also has a built-in feature to stabilize shaky footage, but the results may not be perfect each time.

7 Improve Your Video Composition

Composition is how you choose to frame your subject in the video you’re about to capture.

The most popular way to frame your subject is to follow the Rule of Thirds, which divides the frame into a 3x3 grid, creating intersections that are ideal areas to place your subject.

And the best way to frame your subject is to place them at one of the intersections in your viewfinder, and their eyes should line up along the top line in the frame.

You can also place your subject in the middle of the frame, but the downside of that is you’ll end up with a lot of space in the top third of the frame.

Another important thing to keep in mind while shooting is to mind the head of your subject. Don’t have too much space above the subject's head, but don’t cut off the top of their head either.

If you must cut something off in big dramatic face closeups, let it be the top of the subject’s head, not their chins.

Here’s are 4 framing and composition techniques you can use for your videos:

8 Be Comfortable on Camera

If you have a human subject present in your video, such as in a vlog or video podcast , their camera presence can significantly impact the quality and effectiveness of your video.

If the subject looks comfortable, has a friendly smile on their face and is wearing nice clothes, then the audience will like to see what they have to say or do.

While camera presence may come naturally to some people, others have to practice how to control emotions so they don’t look uncomfortable or nervous in front of the camera.

To improve your camera presence, we suggest you sit/stand up straight with your shoulders back so you look professional, focused and relaxed.

You should also try to speak slowly and enunciate each word clearly so your message is easy to understand.

As you continue to create more and more videos, you’ll get used to being in front of the camera, and your camera presence will improve in time. So, don’t be shy and keep practicing.

Here is Cathrin Manning talking a few tips on how to become confident in front of a camera:

9 Film in Small Segments

Filming videos in small segments is a great way to keep yourself focused on the topic you’re discussing. And it also becomes easier to edit the footage in post-production.

Let's say that you're making a video discussing the 12 ways to become a better leader. You can hit the record button, talk about one point, then hit the stop button and repeat the process for each point.

This way, your thoughts won't get jumbled up, and all you need to do is stitch up smaller videos to create your final product.

10 Promote Your Videos

Regardless of the type of video you create, whether educational, business-related or simply an artistic video, make sure you properly share it with your audience to maximize its impact.

Here are some of the ways you can promote your video content:

Social media.

Depending on your goals and audience, you can distribute your videos on different platforms.

For example, if video marketing is what you’re after, you can push your videos on Facebook, Twitter, Instagram or YouTube as regular posts or targeted ads.

Here's how we (at Visme) share our YouTube videos on LinkedIn:

Groups and forums.

You can also share your videos on different groups and forums, such as Reddit, Quora and Facebook groups.

To make this work, start by looking for groups and forums that discuss the problem you have a solution for. Then, find people with genuine problems and respond to their issues.

Once you have built a relationship in the group, you can then share your video content related to that topic, and other members will be more than happy to click on your content.

But if you start spamming groups with your videos with no context, then nobody will take your content seriously, and you may even get reported or kicked out.

Email marketing.

Many businesses maintain email lists to share weekly content with their audience.

If this applies to you, we suggest sharing your videos with email contacts since they’re already your subscribers and want to hear from you. Plus, this is a great way to notify the audience you’ve produced fresh new content.

Alternatively, you can also include your latest YouTube videos in your weekly or monthly newsletters. Or, gather up relevant videos to share on a specific email newsletter topic.

Create High-Quality Videos to Engage Your Audience

Creating professional videos sounds intimidating, but it doesn’t really have to be.

All you need to do is follow the tips discussed in this article, and you’ll see a considerable increase in your video quality, engagement and results.

Remember, don’t rely too heavily on purchasing the best equipment before you shoot your videos. It is a process that each creator has to go through, and as you practice with a limited budget and equipment, you’ll become that good of a crater when you have the right equipment.

So, what are you waiting for? Pick up your gear and start making your video.

When you have your footage ready, check out our video maker to easily stitch up your shots and make your video online. You can also create a video in Visme without any original footage by using ready-made templates , animation, stock videos, text, music and more.

Create engaging videos and GIFs easily with Visme.

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About the Author

Zain is a freelance writer for eCommerce and SaaS businesses. When he’s not crafting converting copy and insightful content, he can be found making travel videos or discussing soccer on social media.

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What are the characteristics of Video presentations?

5 tips to make presentation videos stand out:, tips to improve the audio quality:, tips to remember while adding the stories:, tips to use music in video presentations:, tips to make an impressive short video presentation:, tips to end your video presentation:, 5 most effective tips to make presentation video stand out.

Guest Author - October 26, 2021 Leave your thoughts. -->

characteristics of video presentations , how to create a video presentation , how to record presentation videos , powerpoint presentation videos , Presentation video , presentation video tips

This is a guest post submitted by Harikrishna Kundariya, of eSparkBiz Technologies.

What is much better? A teacher standing in front of you dictating the lesson or the teacher working on a board, showing live examples through graphs and images, and narrating each statement.

Definitely, the second one works more preferably as you are going to observe the actions and understand the concept easily.

This exact strategy works for video presentations i.e., connecting the audience toward the visuals.

The viewers understand 95% of the message through videos compared to 10% when they read them on text. This is the effect of videos. The entire market industry uses video for presentations and promotions of their business and brands. 

But how to make an effective video presentation?

Here, we are going to discuss the 5 most effective tips to create a video presentation unique and successful. Besides this, we are also going to learn the basic points to implement the tips.

Before moving to the tips to make a creative video presentation, clarify three basic points to yourself:

• Whom are you presenting to?
• What are you saying?
• How are you delivering?

Three characteristics of video presentations:

• Informative

Informative presentational videos generally present knowledge and instructions that are valuable for research and awareness. They are mostly in slides and text format.

For instance, an architect wants to build a mall. So for that, he will collect and present a call-to-action video that has complete information about the land, area, estimated materials, and budget for construction in front of investors.

Such data are formed while planning the outlines of the project. 

• Demonstrative

Demonstrative presentations are the type of videos that easily impacts viewers mind and makes them understand how the product works. Here, you can practically show the implementations of the steps to operate the product through demos or trials.

For instance, if the company launches a new application or a tool like YouTube automation tool, a small demo is made to understand its features and how the application works.

As a result, it becomes easy for the viewers to install the app and work on it.

Persuasive presentations are a call to action to the audience. They are clear and convincing videos that connect directly to the viewers both emotionally and thoughtfully.

For instance, you might have seen McDonald’s advertisement boards outside its shop. The fall of french fries and the finger-licking burger leaves you mouthwatering. On top of it, exclusive deals on combos make you stop by the shop.

As a result, persuasive presentations directly target the right viewers and convert them towards the right product.

These are the three main characteristics of a video presentation. It helps to create a remarkable note in the viewer's mind.

You can create a video presentation in two ways:

Either present yourself in front of a screen or explain through graphics and animations. The other way is to shoot the video to give a live example of what you want to say.

All kinds of videos are appreciated in presentation as per the requirements.

Now let us move towards the tips to make presentation videos the most winning and effective in the crowd. 

1. Use Audio Narration

Even if you are not representing yourself on a video presentation, use your voice to explain your point. Explaining through an engaging voice can deliver the message more quickly to viewers.

It may sound obvious, but the simple and vital factor of video presentation is its audio quality. If you want to sound precise in your words, be flexible with the tone and pace of your speech. In this way, the power of your presentation will strongly affect your viewers.

• Use quality equipment to record the audio.

• Avoid background noise.

While recording the speech for presentation, make sure to choose a quiet place. You may regret it if the presentation’s voice reveals cracking and crashing sounds in front of an audience.

In this way, when you finish the recording, don’t forget to check how it sounds. Also, make sure to deliver your words with confidence.

2. Be a good storyteller

You must understand, you are just delivering your ideas to grab the attention of the audience and convert them towards what you offer. So here, banging the concept won’t work.

Stories are the bridge to build the gap of emotions between the speaker and the viewer. It connects the audience directly to your point. Simply use a human narrating story that the audience can easily relate to on a personal level.

• Use some standout examples.

For instance, you are creating a presentation of the WordPress development course. You can show the struggling story that every beginner suffers through. This will help you to connect with the specific audience who faces the same difficulty and make them convert to your course.

You can also use regular phrases and idioms to give a completely different model to your presentation. 

3. Use light and appropriate Music

What if the slides are playing and audios are narrating the video clips in a drop-down silence? Definitely, the viewers may feel like listening to a lecture and get bored.

To avoid boredom, music can be used.

Music is said to be the therapy to relax the mind and make it think peacefully. It highly impacts the audience’s mind and makes them stick to you. So why not use it in a presentation to grab the attention of the audience.

• Use the right music at the right time

There are generally two types of music you can use in the presentation. One is up-tempo music to grab the attention of the audience instantly at the right time. Another is slow music to relax the brain and give the time to review the content peacefully. 

In this way, the message you want to deliver through content will get a subordinate to sink it more easily into the long-term memory of the viewers.

4. Be precise and Keep it Short

When you create a presentation, it will be the pitch to the audience to hook them towards your content.

In fact, any video as a presentation if it exceeds more than 3 minutes can suffer a huge drawback towards viewers' experience.  

As for an ideal presentation video, thirty to sixty seconds is more than enough.  You might have seen the Americans' Got Talent. No matter how well the artist performs, sometimes judges instantly reject them if they are not able to impress them in the first 30 seconds.  

So just be short and precise with your words.

• Use bold opening statements  

Bold opening statements grab the vision of the audience. Your powerful statements can easily create a sound impact on viewers if it is presented in a proper format.

• Use proper graphics and animations  

High-quality graphics and animations provide extra value to the presentation. The viewers get a straight insight of the point you are trying to show through it.

5. Deliver a Meaningful Note in your final words

Even an interesting movie loses its ratings if the end is meaningless, and here it's still a presentation. Make the audience understand why they should believe you. 

Always remember, the final note is the final chance to convert your audience to your words. Make it so punchy that it hits directly to their mind.

• End it with a call to action:  

By the end of the presentation, make your audience act on your visuals. You can ask them to check on your website or suggest an opinion on your work or execute any particular ideas or goals. 

• Use Brand Slogan or Tagline

Brand slogans are the shortest way to describe what your business offers.  

For instance, Disneyland: "The happiest place on the Earth" or McDonald: "I'm lovin' it"

These are the most useful tips to make a creative presentation video that stands out effectively.  

In case you don't yet have a slogan for your brand, you can create it with some brainstorming or with an AI slogan generator .

If you are still wondering about the tips and want to make an exclusive video presentation, refer to How To Make Presentation Videos With Webcam Overlay and Voice | Step by Step Guide . This Video Presentation will definitely help you to resolve all your further queries.

Create an Effective Video Presentation Now:

PowerPoint is the most reliable tool for any presentation. In fact, more than 90% of presentations are still made on PowerPoint. Though many updated and premium websites now offer more favorable services to enhance the visuality of your presentation.

One of the best and simple presentation video maker using powerpoint presentation videos is Vmaker. The app is completely free to create presentation videos using powerpoint.

Try Vmaker Screen Recorder for Free.

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