example of business cover letter

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it‘s about your experience, isn’t it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

“At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface.”

Unhelpful Cover Letter Experience:

“I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results.”

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

“I lead a team of five content writers while increasing website traffic by 18% year-over-year.”

Unhelpful Cover Letter Example:

“I have a great track record of leadership and achieving fantastic results.”

Research and Company Knowledge

Hiring teams aren‘t hiring anyone with the skills to do the job. They’re hiring a person they'll work alongside at their specific company.

So, to show that you‘re not just looking for any job anywhere, share your knowledge of the company’s industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

“I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot.”

Unhelpful Cover Letter Research:

“I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations.”

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

“I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization.”

Unhelpful Cover Letter Tone:

“Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting.”

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you‘d most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you’re feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

Related articles.

How to Write an Internship Cover Letter [Expert Advice & Examples]

How to Start a Cover Letter That Gets You Your Dream Job

General Cover Letter: 15 Cover Letter Templates to Perfect Your Next Job Application

Is a Cover Letter Necessary in 2024?

Letter of Interest Tips, Templates & Examples [A 2023 Guide]

The Ultimate Guide to Writing a Cover Letter

Eight Cover Letter Greetings for Every Situation

7 Expert Cover Letter Tips to Get the Job

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

60+ Cover Letter Examples in 2024 [For All Professions]

No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

Here’s what this cover letter does right:

• Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
• Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
• Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

• Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
• Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
• Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

• Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
• Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
• Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

• Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
• Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
• Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

Here’s what this cover letter does right: 

• Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
• Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

• Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
• Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
• Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

• Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
• A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
• Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

• Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
• Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
• Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

• Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
• Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
• Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

• Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
• Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
• Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

• Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
• Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
• Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

• Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
• Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
• Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

• Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
• Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
• Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

• It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
• Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
• Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

• Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
• Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
• Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

• Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
• Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
• Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

• Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
• Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
• Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

• Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
• Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
• Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

• Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
• Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
• Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

• Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
• Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
• Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

• Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities.
• Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job.
• Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements.

Check out this paralegal resume guide to perfect yours.

40+ More Cover Letter Examples and Guides 

Couldn’t find a cover letter example for your field? Do not worry.

Below you can find a number of other cover letter examples for different fields and industries:

• Acting Cover Letter Examples
• Accounting Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Architecture Cover Letter Examples
• Attorney Cover Letter Examples
• Barista Cover Letter Examples
• Bartender Cover Letter Examples
• Business Cover Letter Examples
• Business Analyst Cover Letter Examples
• College Student Cover Letter Examples
• Computer Science Cover Letter Examples
• Construction Cover Letter Examples
• Consultant Cover Letter Examples
• Customer Service Cover Letter Examples
• Data Analyst Cover Letter Examples
• Data Entry Cover Letter Examples
• Dental Assistant Cover Letter Examples
• Digital Marketing Cover Letter Examples
• Elementary Teacher Cover Letter Examples
• Engineering Cover Letter Examples
• Executive Assistant Cover Letter Examples
• Finance Cover Letter Examples
• Graphic Design Cover Letter Examples
• Healthcare Cover Letter Examples
• Human Resources Cover Letter Examples
• IT Cover Letter Examples
• Law Cover Letter Examples
• Management Cover Letter Examples
• Marketing Cover Letter Examples
• Mechanical Engineering Cover Letter Examples
• Medical Assistant Cover Letter Examples
• Nurse Practitioner Cover Letter Examples
• Physician Cover Letter Examples
• Project Manager Cover Letter Examples
• Receptionist Cover Letter Examples
• Retail Cover Letter Examples
• Sales Cover Letter Examples
• Social Work Cover Letter Examples
• Software Engineer Cover Letter Examples
• Substitute Teacher Cover Letter Examples
• Teacher Assistant Cover Letter Examples
• Team Leader Cover Letter Example

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

• Header - Input your contact information.
• Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
• Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
• The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
• The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
• Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

Optionally, you can also include the following:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

• What’s the company’s business model?
• What’s the company's product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
• Thank the hiring manager for their time. After all, it never hurts to be polite. 
• Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

• Best Regards,
• Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

• The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
• The sales pitch is usually the body of the cover letter. 
• The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

• How to Write a Resume
• Cover Letter Mistakes to Avoid at All Costs
• Cover Letter Format (w/ Examples & Free Templates)

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

Partner Center

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

Entrepreneur / Business Owner Cover Letter Samples & Examples That Worked in 2024

Creating an entrepreneur or business owner cover letter that captures your business acumen and innovative spirit doesn't have to be a challenge. We've got you covered with practical tips, inspiring examples, and customizable templates.

Use them effectively, and you'll have a cover letter that clearly communicates your entrepreneurial grit and value to potential business partners or investors.

In this guide, we'll teach you everything you need to know about writing a cover letter as an entrepreneur. Keep reading to learn about:

• Cover letter examples  for multiple entrepreneurial positions
• Properly formatting your entrepreneur cover letter
• Writing an effective cover letter header & headline
• Personalizing the greeting on your entrepreneur cover letter
• Making your entrepreneur cover letter introduction memorable
• Showing your professional value as an entrepreneur in your cover letter
• Using impactful action words in your entrepreneur cover letter
• Concluding your cover letter with a strong closing statement
• Avoiding common mistakes on an entrepreneur cover letter
• Accessing valuable job search resources for entrepreneurs

Still looking for a job? These 100+ resources will tell you everything you need to get hired.

CEO cover letter example

Why does this CEO cover letter work?

• Effective summary of experience: One strong point in this cover letter is how the candidate effectively summarises their experience right at the start. By mentioning over a decade of experience in leading organizations of various scales (from start-ups to Fortune 500 companies), the candidate instantly sets the stage for their skills and knowledge. This gives readers a clear understanding of the candidate's value proposition.
• Specific role-related skills: Another great aspect of this cover letter is the detailed mention of specific role-related skills. Whether it's coordinating business functions, hiring new employees, or identifying revenue growth opportunities, these skills closely align with the responsibilities of a Chief Executive Officer. By specifying how they've successfully performed these tasks in the past, the candidate clearly communicates their potential value-add to the employer.

What could make this CEO cover letter example better?

• Improving readability with bullet points: A point of potential enhancement in this cover letter is the readability. While it contains valuable information, bullet points could further optimize this. Using bullet points to summarize key achievements or skills allows the reader to quickly scan and grasp crucial aspects of the candidate's potential value.

Business operations manager cover letter sample

What makes this cover letter sample effective?

• A big-picture leader with an eye for detail:  A strong point of this cover letter is a clear demonstration of the candidate's overall command over business operations. From leading a team, handling significant budgets, to ensuring project success and operational oversight, the candidate exhibits an ability to handle complex and varied managerial tasks. 

What can improve this cover letter?

• Avoid repetition — leave the resume to do its job: One improvement for this cover letter could be to avoid repetition of information that is surely available in a resume. By mentioning their educational background and professional certification, which presumably are already detailed in their resume, the candidate has missed an opportunity to instead focus on unique aspects or intriguing nuances of their experience that the resume alone may not effectively convey. Remember, a cover letter complements the resume — it doesn't echo it.

Business development intern cover letter sample

What's a strong point of this cover letter sample?

• Value-added presentation: A clear plus of this resume is how it showcases value addition. Rather than merely listing roles or achievements, this resume connects the dots, linking educational pursuits to practical applications. By associating roles in the Marketing Society and Model United Nations to the development of skills for the internship, this resume spotlights the candidate's capacity to draw learning from one area and effectively apply it to another.

How can we make this intern cover letter sample shine?

• Taming the text: While the content of the resume is undeniably strong, one area for improvement is its length. A more concise, bullet-point format could make it more skimmable, ensuring key points are not overlooked in a quick scan.

1. Properly format your entrepreneurial cover letter

Creating an entrepreneur cover letter can seem daunting, but a little attention to formatting can go a long way. Here are some helpful tips:

• Structured layout: Break your letter into clear sections — introduction, main body, and conclusion — to guide the reader smoothly through your letter.
• Consistent design: Use the same font, size and color scheme as your resume to maintain consistency across your application materials.
• Headers and bullet points: Use headers and bullet points to break down information. This helps the reader to glean key points at a glance.
• White space: Include plenty of white space around your text. It gives your letter a neat, uncluttered look and makes it easier to read.
• Brief and succinct: Keep your language clear, precise, and easy to understand. Remember, less is often more. 

Remember, the goal is to make your letter as clear and easy to read as possible. This can be your first step towards landing that dream business owner role.

Let your cover letter write itself — with AI!

2. write an effective cover letter header & headline.

The first steps to creating a well-written entrepreneur cover letter are to properly format your header and headline.

A cover letter header is a short block of text that includes all the necessary information about the applicant and the company they are applying to.

As for the cover letter headline , this is similar to a title that helps to introduce the topics covered within the letter and hook the attention of the employer.

Below, we have included more in-depth examples and explanations of both of these cover letter elements:

Formatting the header

The header of your cover letter can vary in formatting and order of information, depending on the visual style you are going for on the document. However, it should always contain between 3 to 4 lines of text that include:

• Your name and professional title
• Your professional contact information (phone number, email address, LinkedIn, etc.)
• The name and title of a hiring manager, the company name you are applying to (& the department, when applicable), the company address

Let's take a look at two contrasting examples:

Bad example of a cover letter header

From: John K. Williams [email protected]

Why is it weak? This example falls short as it lacks specific information such as the department or person to which the letter is addressed and the applicant's professional designation. Moreover, using a humorous or self-promoting email can come across as unprofessional.

Good example of an entrepreneur cover letter header

From: John Doe, Entrepreneurship Specialist (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: John Mitchel, Hiring Manager B2B Academy, Entrepreneurial Department New York, NY 10003

Why does it work?  In this enhanced version, the header addresses the specific person at the receiving company, includes the sender's professional title and more acceptable email. What's more, it contains a phone number and LinkedIn profile for additional contact methods.

Writing the headline

When writing the headline of your cover letter, you should consider how journalist use headlines to catch the eye of potential readers. Your headline should be as accurate as it is compelling, providing an honest look into the information your letter will cover.

To create your headline, you should always use a keyword related to the position, an eye-catching number or trigger word, a powerful adjective or verb, and a promise.

Bad example of a cover letter headline

Experienced Entrepreneur

Why is it ineffective?  This headline is too vague and does not provide any specific information about the applicant's achievements.

Good example of an entrepreneur cover letter headline

Transforming Business Landscapes: A 40% Efficiency Boost through Tech Innovations

Why does it work?  This headline is clear and catchy, showing just how much of a game-changer the applicant can be. It talks up their achievements with real numbers while highlighting their solid tech skills. Essentially, this headline tells a quick, intriguing story that makes anyone want to keep reading and learn more about what this candidate brings to the table.

All in all, a well-crafted header provides complete, professional contact information, while a compelling headline grabs attention and effectively summarizes your value, setting the stage for a successful first impression.

3. Personalize the greeting on your entrepreneur cover letter

The greeting on your cover letter is more important than you might think. It's the first interaction you have with your potential employer, so it's crucial to get it right. Ideally, you want to personalize the greeting with the hiring manager's name. Here's why:

• It shows you’ve taken the time to do a bit of research.
• Personalization creates a connection and is more likely to grab their attention.
• It demonstrates a high degree of professionalism.

But where can you find the hiring manager's name? Here are a few places to start:

• The job listing: Sometimes, it's mentioned right there.
• The company website:  Look for names within the team or contact page.
• LinkedIn:  A bit of detective work can often unearth who you're looking for. 

Here's an example of personalized greetings

Dear Mr. Johnson, Dear Mr. Michael Johnson, Dear Hiring Manager Michael Johnson,

If despite your best efforts, you can't track down a name, don't worry. There are professional ways to open your cover letter:

General greetings for your cover letter

Dear Hiring Manager, — works as a general-purpose greeting. Dear [Company Name] Team, — shows you're addressing the collective group.

Remember, to avoid old-fashioned and impersonal greetings like "To Whom It May Concern." A well-addressed greeting sets the tone of professionalism and personalization, vital for making a good first impression.

4. Make your entrepreneur cover letter introduction memorable

The greeting and headline of your cover letter will do a lot of the heavy-lifting in terms of initially attracting the attention of employers. However, to keep them intrigued, you need a compelling and memorable introductory paragraph that includes:

• A brief overview of your professional history and goals
• A statement on why you are enthusiastic about applying to this company
• A mutual acquaintance (when possible)

Bad example of an entrepreneur cover letter introduction

I am applying for the Entrepreneur position at your company. I have worked in this industry for five years.

Why is it weak? This example is not engaging or memorable, and it doesn't provide any specific information about the applicant's skills or achievements. It's also missing a personal connection and enthusiasm about the company. 

Good example of an entrepreneur cover letter introduction 

Harnessing a rich experience of leading startups and securing investor interest, I’m an entrepreneur with a proven knack for business development. It was during my recent consulting project with your esteemed Head of Business Affairs, Jack Smith, that I learned about the entrepreneurial opportunity at [Company]. Jack's recommendation has encouraged me to apply, firmly believing that my skills can spur further growth at your esteemed company.

What's making this click?  The revised introduction is direct yet intriguing, offers values the candidate brings, and adds a personal touch with a reference within the company. It capitalizes on the applicant's experience while propelling interest for what they could offer in the new role.

5. Show your professional value as an entrepreneur in your cover letter

Following the introduction of your cover letter are the body paragraphs, where you will provide a more in-depth look into what makes you the ideal candidate for the position.

In these body paragraphs, you should strive to answer each of the following questions:

• What excites you about working at this company?
• What do you hope to learn from working at this company?
• What accomplishments or qualifications make you stand out as an applicant?
• What key skills do you possess that are relevant to the position?

Pay special attention to your accomplishments in this section of your cover letter, as they help to show employers the real-life and actionable value you can bring to the company.

Here is an example of how to describe an accomplishment in an entrepreneur cover letter

As an Entrepreneurial Consultant for [Former Employer], I assisted in the acquisition of a new business asset that raised the market value of the company by roughly $2.4M. Additionally, I conceptualized a company re-brand used to relaunch the business under a new name and mission.

Find out your resume score!

6. Use impactful action words in your entrepreneur cover letter

As you aim to infuse life into your job application, consider adding action verbs to your cover letter. These 'doing' words can make your capabilities and contributions utterly clear and compelling. 

Why does it matter? Here's why: 

• They portray you as a go-getter.
• They allow you to showcase your skills in action.
• They intensify your accomplishments to stand out.

Here are action words that entrepreneurs might find useful in their cover letters

• Spearheaded 
• Engineered 
• Transformed
• Diversified 

Including these action-packed words in your cover letter can enhance readability and rivet the reader’s attention. Boost your entrepreneurial story with these power words and let your accomplishments do the talking!

7. Conclude your cover letter with a strong closing statement

The final component of your entrepreneur cover letter is a powerful closing statement. In this closing statement, you should include:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Bad example of a cover letter conclusion

Looking forward to your call.

[Your Name]

Why is this weak? This statement is too passive and doesn't show any proactive intention from the candidate's side. It's also quite generic, lacking a personal touch or specific mention of the role.

Good example of closing statement on an entrepreneur cover letter

I am eager to speak with you directly about how I can apply my entrepreneurial skills to grow your business and achieve your company’s objectives efficiently. To best reach me, you may call (123) 456-7890 any weekday from 8 a.m. to 4 p.m. to set up a formal meeting time. I greatly look forward to hearing from you and will reach back out in a week’s time to follow up.

Yours Truly,

[Applicant Name]

Why does it work?  This version has the candidate taking active steps for follow-up, clearly mentioning their interest, and providing specific details on when they can be contacted. It leaves a more professional and thoughtful impression.

8. Avoid common mistakes in an entrepreneur cover letter

Steer clear of these pitfalls when crafting your entrepreneur cover letter:

• Overusing jargon: Limit your use of buzzwords and focus more on clear, straightforward language. Keep it human.
• One-size-fits-all approach: Customize each cover letter to match the specific job you're applying for. Generic letters usually lack punch.
• Too long, didn't read: Keep your cover letter concise. If it's too lengthy, key points might be overlooked.
• Neglecting proofreading: Spelling mistakes or grammatical errors can undermine your credibility. Double-check your work .
• Being too humble: Don't shy away from showcasing your achievements. Let them know what you're capable of.
• Lack of follow-up plan: Indicate your plan to touch base or your availability for a future conversation.

Remember, your cover letter is often your first impression — make it count.

9.Average salary and job outlook for entrepreneurs 

When it comes to entrepreneurs, earnings can vary greatly depending on the type of business, industry, and the entrepreneur's level of experience and success. However, for an equivalent comparison, we can look at data for top executives.

According to the Bureau of Labor Statistics , top executives earned an average annual wage of $100,090 as of May 2022. Remember, this may well be less than what successful entrepreneurs can make, but it gives a general picture of salary in a leadership role.

In terms of outlook, the employment of top executives is projected to grow by 3% from 2022 to 2032, about as fast as the average for all occupations. What does this mean for potential entrepreneurs? There's going to be competition, but there's also room for growth and opportunity.

Notably, about 311,600 openings for top executive positions are projected each year, on average, over the decade. While not all entrepreneurs are looking to fill such openings, this figure does suggest a healthy demand for individuals with leadership prowess and business acumen — key traits of successful entrepreneurs.

10. Valuable job search resources for entrepreneurs 

As an entrepreneur, your role often requires you to wear many hats and make critical decisions. To successfully navigate this sphere, here's a list of must-have resources:

• Startup job boards:  Sites like AngelList , VentureLoop , and Crunchboard are excellent for finding opportunities in new and emerging companies.
• Networking platforms:   LinkedIn is invaluable not just for job search but also for connecting with other professionals, investors and potential partners in the entrepreneurial space.
• Professional organizations:  Groups like the Young Entrepreneur Council or Entrepreneurs' Organization offer resources, mentorship and networking opportunities for entrepreneurs.
• Online communities:  Platforms like Reddit (especially the r/startups and r/Entrepreneur subreddits) can offer a wealth of advice, collaboration opportunities, and even job postings.
• Pitch events:  Many cities host events where entrepreneurs can pitch their ideas to potential investors. Check local listings for opportunities.
• Co-working spaces:  Beyond just a place to work, these environments often foster a community of like-minded entrepreneurs and can be a source of advice, networking, and job opportunities. 

Remember, stepping into the entrepreneurial world is a brave step. With the right resources, your journey can become smoother and potentially more rewarding.

Follow this cover letter outline for maximum success.

Entrepreneur / Business Owner Cover Letter FAQ

What should i include in my entrepreneur cover letter.

Your entrepreneur cover letter should include your contact information, a personalized greeting, and an engaging introduction. Highlight your relevant experience, entrepreneurial skills, achievements, and explain why you're interested in this specific opportunity. Wrap it up with a compelling closing and your signature.

How can I make my entrepreneur cover letter stand out?

To make your cover letter stand out, focus on your achievements as an entrepreneur, highlight your problem-solving skills, and demonstrate your innovative thinking. Customization is key, so make sure your letter is tailored to the opportunity you're pursuing.

Do I need a different cover letter for each entrepreneurial opportunity?

Yes, it's best to create a unique cover letter for each opportunity. This allows you to speak directly to the needs of the specific organization or individual you're contacting, which is likely to make a stronger impression.

How long should my entrepreneur cover letter be?

Your cover letter should ideally be one page long, encompassing about three to four brief paragraphs. 

What tone should I use in my entrepreneur cover letter?

An entrepreneur cover letter should be professional, yet also reveal your personal passion and drive. Steer clear of overly formal language and let your entrepreneurial spirit shine through.

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All business cover letter examples

• Account Manager
• Business Development
• Procurement

All entrepreneur / business owner cover letter examples

Related entrepreneur / business owner resume examples.

Let your resume do the work.

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

AI ASSISTANTS

Upmetrics AI Your go-to AI-powered business assistant

AI Writing Assist Write, translate, and refine your text with AI

AI Financial Assist Automated forecasts and AI recommendations

TOP FEATURES

AI Business Plan Generator Create business plans faster with AI

Financial Forecasting Make accurate financial forecasts faster

INTEGRATIONS

QuickBooks Sync and compare with your QuickBooks data

Strategic Planning Develop actionable strategic plans on-the-go

AI Pitch Deck Generator Use AI to generate your investor deck

Xero Sync and compare with your Xero data

See how easy it is to plan your business with Upmetrics: Take a Tour  →

AI-powered business planning software

Very useful business plan software connected to AI. Saved a lot of time, money and energy. Their team is highly skilled and always here to help.

- Julien López

BY USE CASE

Secure Funding, Loans, Grants Create plans that get you funded

Starting & Launching a Business Plan your business for launch and success

Validate Your Business Idea Discover the potential of your business idea

E2 Visa Business Plan Create a business plan to support your E2 - Visa

Business Consultant & Advisors Plan with your team members and clients

Incubators & Accelerators Empowering startups for growth

Business Schools & Educators Simplify business plan education for students

Students & Learners Your e-tutor for business planning

• Sample Plans

WHY UPMETRICS?

Reviews See why customers love Upmetrics

Customer Success Stories Read our customer success stories

Blogs Latest business planning tips and strategies

Strategic Planning Templates Ready-to-use strategic plan templates

Business Plan Course A step-by-step business planning course

Help Center Help & guides to plan your business

Ebooks & Guides A free resource hub on business planning

Business Tools Free business tools to help you grow

How to Write a Business Plan Cover Letter?

Business Plan Cover Pages

• December 12, 2023

10 Min Read

Whether you’re approaching investors, business partners, stakeholders, or employees—making a good first impression is essential to getting your business plan approved. There’s zero room to mess up this opportunity.

This is where a cover letter helps you.

A cover letter introduces your business plan and persuades the reader to give your proposal a read. If you craft it well, your readers will likely take your business plan more seriously.

So, what is the process of writing a crisp business plan cover letter that’s detailed enough to engage readers? In this article, we’ll cover that and also share a cover letter template to help you get started.

Let’s dive right in.

What is a business plan cover letter?

A business plan cover letter is a formal document that accompanies your business plan and introduces you and your business venture to potential investors or lenders. In other words, it’s a way to sell your business idea and show why you believe in it.

In the same way that a job seeker presents a cover letter alongside their resume to an employer to get hired, you need a cover letter to accompany your business plan to secure funding or a business loan.

Why is a business plan cover letter important?

The cover letter of your business plan serves as a first impression for readers. It’s important to get it right so that it’s easier to achieve what you want with your business plan.

Here’s what makes a formal cover letter important for your business plan.

• Sets the tone for what’s to come (the content) and helps you focus readers’ attention on important aspects.
• Helps establish a personal connection before readers dive into the details and technicalities of your business.
• Helps add a humane touch to your business proposal by weaving an engaging narrative around your business vision.
• Acts as an asset when you’re seeking investment by offering valuable information and piquing investors’ interest to read your detailed plan.

That being said, a well-written cover letter attracts and retains the right audience by explicitly stating the intent and context of your business plan.

How to write a business plan cover letter?

Before you start the process of writing a cover letter, ensure that you complete your business plan in detail. Remember, no matter how well you craft your cover letter, it won’t get you far if your business plan lacks weight.

Once your business plan is ready, follow these steps to write a good cover letter:

1. Create a header

The header of your business plan cover letter should include the following:

• Business name
• Contact information
• Name of investor and their institution
• Investor’s Address

If you’re sending the document via email, there’s no need to write a header, and you can jump straight to addressing the recipient with a formal greeting.

2. Address the recipient

Unless you don’t know the recipient’s name, don’t make the mistake of addressing them as “To whom it may concern.” It may give the impression that you haven’t researched the person you’re sending your business plan to.

And definitely don’t address them as “Dear investors.” Sounds unprofessional.

The solution? Address the recipient’s name, such as “Dear Mr. Green” or “Dear Ms. Jones.” It sets a good tone and is preferred over a generic greeting.

3. Make a strong start

The first paragraph of your letter should immediately grab the reader’s attention and pique their interest.

It should touch on the following key points:

• The intent of the letter
• Reason to work with this investor
• A funding utilization plan to scale the business

It should explain clearly as to why your business is a good investment opportunity.

In the following paragraphs, you can quickly cover details about the ownership type, legal formation, the structure of the business, company history, and any notable achievements.

Make sure you remain brief and crisp while offering this information.

4. Support your statements

Claims made without evidence don’t mean much. You need to provide some form of data or facts to prove that you’re worth the risk.

This is admittedly hard to do if you’re a startup since most startups fail. So, it’s a good idea to track the key startup metrics to assess your financial position and the overall viability of your business idea.

5. Close with an acknowledgment

The last paragraph of a cover letter should emphasize three things: your interest in working with the investor, the value of this opportunity, and the timeline of how you expect things to happen.

Once done, thank the reader for their time, express your eagerness to see their response, and request a meeting to discuss things further. End the letter with a formal sign-off.

And that’s everything a cover letter must include!

But before you start writing your cover letter, check the next section.

Tips for writing a formal cover letter for your business plan

Here are some tips for creating a good cover letter for business plans:

• Keep the letter short and descriptive, up to one or two pages.
• Use a formal, conversational tone, and avoid slang, jargon, and contractions. The easier it’s to read your letter, the better.
• Address the reader by name, and avoid using “To Whom It May Concern.”
• Mention your professional background, the competency of the management team, and how it benefits the business.
• Mention the individuals, institutions, or banks that have invested in your organization in the past.

These tips and a good design will help you create a professional-looking cover letter to keep your investors interested.

Upmetrics’ business plan cover letter template

Check out this sample business plan cover letter template you can modify and use to send along with your business plan.

[Your Name] [Your Company’s Name] [Your Address] [Your Contact Information] [Date]

[Investor’s Name] [Investor’s Company Name] [Investor’s Address] Dear [Investor’s Name],

I am writing to request your investment in [Your Business Name]. We are [brief overview of your business] and believe that [Your Business Name] has great potential to be a valuable addition to your portfolio.

[Provide a brief description of your current financial situation and how you’ll use the funds]

[Mention your unique selling proposition]

Attached is a copy of our business plan, which provides more information about our company and product offerings. We would appreciate it if you could take the time to review our plan and offer your feedback. We look forward to working with you.

Thank you for your time and consideration.

Sincerely, [Your Name].

Business Plan Cover Letter Example

Here are a few examples of business plan cover letters for your reference:

Cover letter example 1

William Cutler Cutler and Colors Co. 132, My Street, Kingston New York 12401 [email protected] February 17, 2023

James F. Miller Miller Industries Pvt. Ltd. 1234 NW Bobcat Lane, St. Robert, Missouri Dear Mr. Miller,

Cutler and Colors is an emerging fashion retailer in New York City specializing in men’s garments, and we’re looking to expand to six more cities in the U.S. by the end of 2023. With your financial support, we project to double our production and strengthen our supply chain efficiency.

We believe Cutler and Colors will be a valuable addition to your portfolio. Currently, we have $220,000 of our own funds invested in the business and are looking to raise an additional $500,000. The money will be used to hire more staff, set up new stores, purchase new equipment, and advertise online.

By streamlining our supply chain, we intend to undercut our competitors and offer high-quality garments at an affordable price.

Attached is a copy of our business plan which provides more information on our organization and product offerings. We would appreciate it if you could review our plan and provide feedback. We look forward to working with you.

Sincerely, William Cutler

Cover letter example 2

Emily Thompson GreenTech Innovations Inc. 789 Oak Avenue, Suite 12 San Francisco, CA 94105 [email protected] March 8, 2023

Robert J. Smith Smith Ventures LLC 456 Maple Street Denver, CO 80202

Dear Mr. Smith,

GreenTech Innovations Inc. is a forward-thinking company in the renewable energy sector based in San Francisco. We specialize in developing cutting-edge solar panel technology and plan to expand our operations to three more states by the end of 2024. With your financial backing, we aim to increase our production capacity and enhance our research and development capabilities.

We currently have $500,000 of our own capital invested and are seeking an additional $1,200,000 to support our growth. The funds will be allocated towards hiring additional engineers, upgrading our manufacturing facilities, and expanding our marketing efforts to reach a wider audience.

Our unique selling proposition lies in our innovative solar panels that boast 20% higher efficiency than the industry standard, allowing us to offer customers greater energy savings and a shorter return on investment.

Attached is a copy of our business plan, which provides more information on our company and product offerings. We would appreciate it if you could review our plan and offer your feedback. We look forward to collaborating with you.

Sincerely, Emily Thompson

Cover Letter Example 3

Michael Harris UrbanEats LLC 1010 Broadway, Suite 305 Seattle, WA 98122 [email protected] April 15, 2023

Linda K. Johnson Johnson Capital Partners 789 Pine Street Austin, TX 78701

Dear Ms. Johnson,

UrbanEats LLC is a fast-growing food delivery service focused on providing healthy, organic meal options in Seattle. We are eager to expand our services to four additional cities by the middle of 2024. With your investment, we plan to scale our operations and enhance our delivery infrastructure.

We have invested $300,000 of our own funds and are seeking an additional $750,000. The investment will be used to lease new kitchen spaces, hire more chefs and delivery personnel, and enhance our mobile app to improve user experience.

Our unique selling proposition is our commitment to sustainability and healthy living. We offer meals made from locally sourced, organic ingredients, which sets us apart from other food delivery services.

Attached is a copy of our business plan, which provides more information about our company and product offerings. We would appreciate it if you could review our plan and provide feedback. We look forward to the possibility of working with you.

Sincerely, Michael Harris

Tailor a cover letter to send with your business plan

A cover letter is the first thing an investor would read before diving into your business plan. Clearly, a lot riding on a good first impression.

Now, identify the information that is of utmost importance to your readers, and using the template above, devise an engaging summary for your cover letter.

However, if you still haven’t completed your business plan, do that first.

Let the Upmetrics business planning app help you craft compelling business plans in just about 10 minutes. All you need to do is offer some basic business details, and its AI business plan generator will quickly whip up a fresh plan custom-made for you.

Add your business plan cover letter to it, and you’re all set to get your proposals approved.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

Frequently Asked Questions

How long should a business plan cover letter be.

Ideally, one page. If there’s more to add, a maximum of two pages is permissible. That said, it’s best to write a shorter cover letter than a longer one.

Can I include statistics in a business plan cover letter?

Yes, you can mention data in your cover letter to support your claims, but don’t overdo it. Your business plan already highlights your financials and future projections in great detail.

Can I skip writing a business plan cover letter?

If you’re sending a physical copy of your business plan to an investor or lender, it’s crucial to attach a cover letter. However, a cover letter isn’t necessary if you’re sending it via email, as you can simply write a note in the email’s body.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Reach Your Goals with Accurate Planning

• Undergraduate Students
• Doctoral Students
• Master’s Students
• Engineering Master’s Students
• Faculty & Staff
• Parents & Families
• Asian / Pacific Islander
• Black/African American
• First Generation/Low Income
• Hispanic/Latinx
• International
• Native American/Indigenous
• Neurodiverse
• Student Athletes
• Students with Disabilities
• Undocumented
• What is a Career Community?
• Business, Finance & Consulting
• Data, Technology & Engineering
• Discovery & Exploration
• Education, Government, Nonprofit & Policy
• Energy, Environment & Sustainability
• Entertainment, Media & Arts
• Healthcare & Biomedical Sciences
• Innovation, Entrepreneurship & Design
• Know Yourself
• Explore Options
• Focus & Prepare
• Take Action
• Evaluate & Refine
• Featured Opportunities
• Career Readiness Resources
• Personalize Your Hub
• For Employers

Business, Finance & Consulting Cover Letter Examples

• Share This: Share Business, Finance & Consulting Cover Letter Examples on Facebook Share Business, Finance & Consulting Cover Letter Examples on LinkedIn Share Business, Finance & Consulting Cover Letter Examples on X