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Essay on Digital Marketing | Short and Long Essays on Digital Marketing for Students and Children in English

February 14, 2024 by Prasanna

Essay on Digital Marketing: Digital marketing is when any product is promoted through a minimum of one form of electronic media. This form of marketing is vastly different from traditional marketing. Digital marketing consists of various methods and channels that allow any organization or company to have and study this form of marketing to find out what works for them and what does not.

The core of this sort of marketing is the internet. The internet, as it is, is a potent tool to help us achieve a lot. It helps in marketing as well as it assists sellers in promoting their products across the across. Advertisements on various forms of social media and other sites, emails, and YouTube can be used by organizations to sell their products.

You can also find more  Essay Writing  articles on events, persons, sports, technology and many more.

Digital marketing makes selling and buying products extremely simple. It is good progress that the world has seen over the last few years.

Very Short Essay on Digital Marketing 150 Words in English

Digital marketing is, as the word suggests, the use of digital media to market products. There are multiple websites like Amazon, Myntra, Flipkart, etc., where people can buy products. This applies to products such as clothes, technical tools, groceries, medicines, food, and so much more. So much so that one doesn’t have to leave the house if one doesn’t want to.

The challenge is for the right information of the right products to reach the right customer. This is where digital marketing comes in. Through data mining, it is easy for marketers to target the right audience with the right advertisement of products that they might need. This is what makes digital marketing successful more than anything. Finding and targeting the right audience can increase sales drastically. Some tools can be used to analyze and suggest better options for marketing as well. This helps sellers market their products.

Short Essay on Digital Marketing 200 Words in English

Digital Marketing can be seen as a new philosophy and business practice emerging with improvements in technology. Goods, services, and even ideas and information can be marketed using the internet today. Traditional marketing still exists, but it may slowly begin to dissolve for a majority of the market in the coming decades. Digital marketing makes shopping easier for the consumer. If a seller knows what his target audience wants, it makes marketing so much more easier.

This is exactly how digital marketing helps. It gives you to analyze what worked where, for who, and how much. So that, the next time, they can target a more specific audience.

Digital marketing often works in the form of advertisements or any other form of promotion. Promotions of products these days are not just limited to ads. Many celebrities or influencers that promote products play a significant role in helping the sellers market their products. There are also gurus of sorts that review products as well. This can be about goods, services, and even brands themselves.

Marketing also helps in building a brand and its reputation. If used right, digital marketing can provide a significant boost in selling anything.

Long Essay on Digital Marketing 250 Words in English

Introduction to Essay on Digital Marketing: Digital marketing can majorly benefit the promotion of any business. Be it service provision, application development, or anything practically that can be sold. Compared to traditional marketing, digital marketing provides more benefits. Some of these are as follows.

Affordability: If a company or an organization wants to invest money in marketing and advertising a product or service, they will not invest in newspapers, televisions, and such, as much as they would in online advertising. For one, the latter is a lot cheaper than the former and vastly cost-effective.

At lower prices, a wider audience can be captured. And not just any audience, a very targeted audience that increases the sales.

Better ROI (Return On Investment): Digital marketing has the ability as well as the potential to provide returns on investments. As mentioned in the point above, this form of marketing is cost-effective and enables you to reach a larger, more targeted audience. The return on investment from this type of marketing is considerably larger than in traditional advertising.

Tracking and Measuring Gains: Due to analytical tools and very clear data that is available, it is easy to determine what caused success and what did not. This is almost immediate and helps companies rethink and change campaigns and strategies that do not work almost immediately.

Conclusion on Digital Marketing Essay

Digital marketing is a major boon to the business industry. It also gives small businesses a good chance at promoting their business. It works for everyone and is also not very expensive to use to help in the promotion of goods or services.

Very Long Essay on Digital Marketing 400 Words in English

Introduction on Digital Marketing Essay: Digital marketing is a very good tool that organizations and companies can use to promote their goods and services. There are about nine different types of digital marketing. They are as follows:

SEO (Search Engine Optimization)

Search Engine Optimization helps with the expansion of online visibility in results that come up in search engines. What happens is that if your business ranks high on the search engine results page (SERP), the amount of traffic that your website gets is increased. With the use of SEOs, passive visits to your page can become active and receive more traction.

Search Engine Marketing

Search Engine Marketing is a technique where a business or a company can buy a particular advertising space. This can be seen on search platforms like Bing Ads, Facebook Paid Promotions, or even Google or Instagram. One example is Pay Per Click advertising. It is, as the name suggests that the marketer pays the search engine for every click that a user makes.

Social Media Marketing

Social media now plays a very crucial role in the promotion of the goods and services of any company. It gives the marketer a way to engage with potential consumers in a targeted manner. It connects with a much more comprehensive range of people in a more intimate way. It is easy to gain feedback or engagement from social media. Social media is also used to place orders, which makes it so much simpler for the user to find the page, see if it is trustworthy, based on interactions by other customers, and also place orders with no hassle.

These companies don’t just post content that relates to their product. Making statements on current situations or having posts only for the sake of engagement and witty commentary can all help have a large customer base. This enables visibility and also promotion of the product itself.

Content Marketing

To amplify visibility, reputation, and to advertise itself, a lot of attention and effort has to be put into the content. The content has to be precise, good quality, transparent, and sharp so that it stands out and boosts SEOs.

These various forms of digital marketing are all available at the click of a finger at a much cheaper price than traditional advertising. It is not difficult to see why so many businesses prefer this form of marketing for promotion. It is cost-effective in multiple ways and can even help small businesses.

Very Long Essay on Digital Marketing 800 Words in English

Introduction to Digital Marketing Essay: In today’s technologically advanced world, digital marketing is the new way to promote and sell products. Compared to traditional marketing, it is cost-effective, easily managed, and simple to analyze and learn. Campaigns can almost immediately be changed to do better and sell more. But due to data mining, it has also become dangerous and more than a tool. It is almost as if the customer can become the product due to information sold. Let’s explore both sides of that in this essay.

Importance of Digital Marketing

As already mentioned, today we live in a technologically advanced world where anything is possible through the internet. Digital marketing functions and is possible only because of the internet and nothing else. It is the core of what digital marketing is.

In a society where we struggle with scarcity and rising prices, digital marketing is the way to turn that around. The internet is easily accessible by everyone in any part of the globe. It is no longer only for a specific class of society. It is easier to connect with people and without even having to meet them. Digital marketing is an advantage for businesses in this era.

It is incredibly convenient for people to buy anything required from the internet without taking a foot outside of their homes. It saves time and shows a person the various reviews people have left. A person can easily compare prices on multiple websites and pick what is best suited to their needs. It is beneficial to those who are disabled and can help them get their work done and live a life of independence.

It also helps businesses themselves, big or small. The traders can advertise for less money, or even for free if one knows how to do it well. Products can often go viral without any money being invested in marketing. It helps small businesses majorly and helps them get traction.

Types of Digital Marketing

• Search Engine Optimization or SEO: This medium helps place your website right at the top of the results that search engines bring. This increases the number of visitors and therefore helps in marketing. This works when certain SEO words are used in the content that is put up on the website.
• Social Media Marketing: This is one of the most effective forms of marketing and also helps engage with people and form a relationship of trust with them. It is incredibly effective and cost-effective. It helps a business read a wider but targeted audience as compared to traditional forms of advertising. One meme or one viral video can make the products of any business famous. One example is the Bernie Sanders meme of him sitting on a chair with mittens. The person who made those mittens got thousands of orders, and her business took off.
• Email Marketing:  Email marketing is advertising done through emails. It brings advertisements right to the person’s inbox unobtrusively. This mainly happens when people log in to shopping websites and such with their emails.
• YouTube Channel:  This is also a form of marketing that comes under social media but has another side to it. Often people make videos reviewing products and services to a large fanbase. If the reviews are good, many people flood in to buy the product or service.

The Problem With Digital Marketing

One main problem with digital marketing is data mining. No rules or laws have been put in place to curb the buying of users’ data. It is used to such an extent that it has been said that the user has become a product.

It is spoken as a conspiracy theory that we are being spied upon. But that is not far from the truth. Former employees of Google, Twitter, Instagram, Facebook, etc., have spoken of how much data is stored by websites of users that use social media sites. This information is sold to marketers so they can target specific audiences with their products. These sites are designed to keep the person coming back and engaging with the sites. Almost like an addiction. Proof of this is how much the rates of online shopping increased during the lockdown. This means that social media is unsafe and has become more than a tool.

Conclusion on Digital Marketing Essay

Digital marketing majorly helps all businesses, big and small, take off. It is vital in this day and age and even helps with the employment problem. This form of marketing is how one can take advantage of technology and further their business. But it is also crucial for users to be careful of what information is put out on the internet to stay safe. There must be a balance of both, and companies should be taxed on the amount of data they have.

Promoting trading ideas of Bank Nifty Pivot Point Calculator is also a digital marketing purpose.

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103 Digital Marketing Essay Topic Ideas & Examples

Inside This Article

Digital marketing is a constantly evolving field that requires creativity, strategic thinking, and a deep understanding of consumer behavior. With the rise of social media, online advertising, and search engine optimization, businesses are constantly looking for ways to stand out in the digital landscape.

If you're a student or professional looking for inspiration for your next digital marketing essay, look no further. Here are 103 digital marketing essay topic ideas and examples to help you get started:

• The impact of social media influencers on consumer behavior
• The role of storytelling in digital marketing campaigns
• The rise of video marketing in the digital age
• The importance of personalization in email marketing
• The future of artificial intelligence in digital marketing
• The effectiveness of influencer marketing compared to traditional advertising
• The impact of user-generated content on brand perception
• The role of data analytics in digital marketing strategies
• The benefits of content marketing for small businesses
• The ethics of targeted advertising on social media platforms
• The effectiveness of mobile marketing in reaching younger audiences
• The role of virtual reality in immersive marketing experiences
• The impact of voice search on SEO strategies
• The importance of social listening in digital marketing campaigns
• The benefits of using chatbots for customer service in digital marketing
• The role of gamification in engaging consumers in digital marketing campaigns
• The impact of influencer marketing on brand loyalty
• The effectiveness of email marketing in driving conversions
• The role of social media advertising in reaching new audiences
• The benefits of using data-driven insights to optimize digital marketing campaigns
• The impact of video content on social media engagement
• The effectiveness of using memes in digital marketing campaigns
• The role of virtual events in digital marketing strategies
• The benefits of using interactive content in email marketing campaigns
• The ethics of data collection in digital marketing campaigns
• The impact of social media algorithms on organic reach
• The role of artificial intelligence in personalized marketing experiences
• The effectiveness of using user-generated content in social media campaigns
• The benefits of using influencers for brand collaborations
• The impact of visual storytelling in digital marketing campaigns
• The role of customer reviews in building trust with consumers
• The effectiveness of using social proof in digital marketing strategies
• The benefits of using micro-influencers for niche marketing campaigns
• The impact of social media contests on brand awareness
• The role of brand partnerships in reaching new audiences
• The effectiveness of using retargeting ads in digital marketing campaigns
• The benefits of using interactive quizzes in email marketing
• The impact of personalized recommendations on e-commerce sales
• The role of user-generated content in building community around a brand
• The effectiveness of using augmented reality in digital marketing campaigns
• The benefits of using social media listening tools to track brand sentiment
• The impact of social media influencers on brand perception
• The role of storytelling in building emotional connections with consumers
• The effectiveness of using social media polls to engage audiences
• The benefits of using user-generated content in social media campaigns
• The impact of influencer marketing on brand authenticity
• The role of customer journey mapping in optimizing digital marketing strategies
• The effectiveness of using chatbots for customer service in e-commerce
• The benefits of using social media ads to drive traffic to a website
• The impact of using personalized landing pages in email marketing campaigns
• The role of social media influencers in promoting sustainability initiatives
• The effectiveness of using social media analytics to track campaign performance
• The benefits of using video testimonials in digital marketing campaigns
• The role of data visualization in presenting marketing insights
• The effectiveness of using social media contests to engage audiences
• The benefits of using storytelling to humanize a brand
• The impact of using emojis in social media marketing campaigns
• The role of influencer marketing in promoting diversity and inclusion
• The effectiveness of using social listening tools to track brand sentiment
• The benefits of using user-generated content to build brand advocacy
• The impact of social media influencers on consumer trust
• The role of customer reviews in building credibility for a brand
• The effectiveness of using personalized email campaigns to drive conversions
• The benefits of using interactive content to educate consumers about a product
• The impact of social media influencers on brand loyalty
• The role of data analytics in optimizing digital marketing campaigns
• The effectiveness of using social proof in e-commerce sales
• The benefits of using chatbots for lead generation
• The role of influencer marketing in promoting social causes

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Home — Essay Samples — Sociology — Digital Communication — The Tool of Modernity: Digital Marketing

The Tool of Modernity: Digital Marketing

• Categories: Digital Communication Social Media Marketing

About this sample

Words: 3556 |

18 min read

Published: Oct 11, 2018

Words: 3556 | Pages: 8 | 18 min read

• Online behavioral advertising is the practice of collecting information about a user's online activity over time, "on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user's interests and preferences
• Collaborative Environment: A collaborative environment can be set up between the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability, and communications. Additionally, organizations are inviting their customers to help them better understand how to service them. This source of data is called User Generated Content. Much of this is acquired via company websites where the organization invites people to share ideas that are then evaluated by other users of the site. The most popular ideas are evaluated and implemented in some form. Using this method of acquiring data and developing new products can foster the organization's relationship with their customer as well as spawn ideas that would otherwise be overlooked. UGC is low-cost advertising as it is directly from the consumers and can save advertising costs for the organization.
• Data-driven advertising: Users generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. Without exposing customers' privacy, users' Data can be collected from digital channels (e.g.: when customer visits a website, reads an e-mail, or launches and interact with brand's mobile app), brands can also collect data from real-world customer interactions, such as brick and mortar stores visits and from CRM and Sales engines datasets. Also known as People-based marketing or addressable media, Data-driven advertising is empowering brands to find their loyal customers in their audience and deliver in real time a much more personal communication, highly relevant to each customers' moment and actions. An important consideration today while deciding on a strategy is that the digital tools have democratized the promotional landscape.
• Remarketing: Remarketing plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speaks, they have either searched for particular products or services or visited a website for some purpose.
• Game advertising: Game ads are advertisements that exist within a computer or video games. One of the most common examples of in-game advertising is billboards appearing in sports games. In-game ads also might appear as brand-name products like guns, cars, or clothing that exist as gaming status symbols. The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be ‘followed’ on the internet so they see advertisements from similar brands, products, and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era.
• Social Networking
• Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner.

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How to Write a Marketing Essay?

Updated December 13, 2023

How to Write a Marketing Essay? – Introduction

In the fast-changing marketing world, expressing your thoughts well in writing is important. To create an impressive marketing essay, you must be creative, think analytically, and understand your topic well. Whether you are a student trying to impress your teachers or a professional wanting to communicate your ideas effectively, this guide will help you powerfully turn your thoughts into how to write a marketing essay.

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Tips on How to Write a Marketing Essay

A marketing essay involves research, critical thinking, and effective communication skills. Here are some tips to help you on how to write a marketing essay:

1. Understand Your Audience and Purpose

Before you start writing, knowing who you are writing for and why is important. Are you writing for a teacher, a friend, or a larger group? If you are a student and need help with a term paper, consider using a platform like Grabmyessay . Consider whether you want to inform, influence, or analyze your essay. Adjusting your writing style and content to match your audience and goal ensures your essay is effective. For example, if you are writing a marketing essay for a teacher, you should use a more formal and academic tone. You could make it more casual and interesting for a wider audience.

2. Thorough Research is Key

Effective marketing essays are built on a foundation of thorough research. Dive into primary and secondary sources to gather relevant information, statistics, and case studies. Primary sources may include interviews with industry professionals, surveys, or firsthand experiences, while secondary sources encompass academic articles, books, and reputable online platforms. Research not only strengthens the credibility of your essay but also demonstrates your in-depth understanding of the topic.

3. Create a Compelling Thesis Statement

Your thesis statement is like the map for your essay. It should briefly express the main argument or point of view you will be addressing. For instance, “In this essay, we will look into how digital marketing affects on consumer behavior, highlighting the transformative role of social media platforms in shaping purchasing decisions.” This thesis statement clearly outlines the scope of the essay, indicating that the focus will be on digital marketing and its influence on consumer behavior, emphasizing social media platforms.

4. Craft a Captivating Introduction

One of the main rules for writing a quality essay is to write a strong introduction. The opening is the gateway to your essay; an interesting start can grab your reader’s attention immediately. Start with something catchy, like a question that makes people think, a quote that fits, or a surprising fact. Introduce the topic clearly and provide context for your thesis statement. Consider an introduction for the digital marketing essay that sets the stage for exploring digital marketing and its influence on consumer behavior.

5. Organize Your Thoughts Logically

A well-organized essay flows seamlessly, guiding the reader through a logical progression of ideas. Structure your essay. Start with an introduction to introduce your topic. Then, in the body paragraphs, discuss different points or ideas related to your topic. Finally, conclude your essay, restating your thesis or main idea. Each paragraph in the body should focus on a specific point or idea and provide details or examples to support it.

In the case of our digital marketing essay, body paragraphs could explore topics such as the evolution of digital marketing, the role of social media influencers, and the integration of data analytics in marketing strategies. Begin each part of your essay with a main idea sentence. Also, smoothly connect your thoughts using words linking one idea to another.

6. Support Your Claims with Evidence

In marketing, clarity and conciseness are important. Avoid jargon or overly complex language that may convey your audience. Clearly express your ideas using straightforward language while maintaining a professional tone. Support your arguments with factual evidence from data, case studies, or examples from real-world scenarios. It lends credibility to your essay and demonstrates that you can use ideas you have learned in real-life situations.

7. Revise and Edit Thoroughly

The future of digital marketing lies in brilliant communication. End your essay with a conclusion summarising your main points and supporting your thesis. The final step in crafting a standout marketing essay is accurate revision and editing.  Review your essay to ensure it’s clear, makes sense, and has good grammar. Check that your ideas connect well and that each paragraph fits smoothly into the essay’s overall flow. Take the time to polish your essay, refining sentences for clarity and removing unnecessary or redundant information.

Final Thoughts

Transforming ideas into how to write a marketing essay is a rewarding process requiring creativity, research, and effective communication. By understanding your audience, conducting thorough research, and crafting a compelling thesis, you set the foundation for an impactful essay. Organize your thoughts logically, support your claims with evidence, and engage your readers with clear language. Anticipate counterarguments, create a memorable conclusion, and, most importantly, revise and edit thoroughly.

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• Knowledge Base
• How to conclude an essay | Interactive example

How to Conclude an Essay | Interactive Example

Published on January 24, 2019 by Shona McCombes . Revised on July 23, 2023.

The conclusion is the final paragraph of your essay . A strong conclusion aims to:

• Tie together the essay’s main points
• Show why your argument matters
• Leave the reader with a strong impression

Your conclusion should give a sense of closure and completion to your argument, but also show what new questions or possibilities it has opened up.

This conclusion is taken from our annotated essay example , which discusses the history of the Braille system. Hover over each part to see why it’s effective.

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

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Table of contents

Step 1: return to your thesis, step 2: review your main points, step 3: show why it matters, what shouldn’t go in the conclusion, more examples of essay conclusions, other interesting articles, frequently asked questions about writing an essay conclusion.

To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument.

Don’t just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction.

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Next, remind the reader of the main points that you used to support your argument.

Avoid simply summarizing each paragraph or repeating each point in order; try to bring your points together in a way that makes the connections between them clear. The conclusion is your final chance to show how all the paragraphs of your essay add up to a coherent whole.

To wrap up your conclusion, zoom out to a broader view of the topic and consider the implications of your argument. For example:

• Does it contribute a new understanding of your topic?
• Does it raise new questions for future study?
• Does it lead to practical suggestions or predictions?
• Can it be applied to different contexts?
• Can it be connected to a broader debate or theme?

Whatever your essay is about, the conclusion should aim to emphasize the significance of your argument, whether that’s within your academic subject or in the wider world.

Try to end with a strong, decisive sentence, leaving the reader with a lingering sense of interest in your topic.

The easiest way to improve your conclusion is to eliminate these common mistakes.

Don’t include new evidence

Any evidence or analysis that is essential to supporting your thesis statement should appear in the main body of the essay.

The conclusion might include minor pieces of new information—for example, a sentence or two discussing broader implications, or a quotation that nicely summarizes your central point. But it shouldn’t introduce any major new sources or ideas that need further explanation to understand.

Don’t use “concluding phrases”

Avoid using obvious stock phrases to tell the reader what you’re doing:

• “In conclusion…”
• “To sum up…”

These phrases aren’t forbidden, but they can make your writing sound weak. By returning to your main argument, it will quickly become clear that you are concluding the essay—you shouldn’t have to spell it out.

Don’t undermine your argument

Avoid using apologetic phrases that sound uncertain or confused:

• “This is just one approach among many.”
• “There are good arguments on both sides of this issue.”
• “There is no clear answer to this problem.”

Even if your essay has explored different points of view, your own position should be clear. There may be many possible approaches to the topic, but you want to leave the reader convinced that yours is the best one!

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• Argumentative
• Literary analysis

This conclusion is taken from an argumentative essay about the internet’s impact on education. It acknowledges the opposing arguments while taking a clear, decisive position.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

This conclusion is taken from a short expository essay that explains the invention of the printing press and its effects on European society. It focuses on giving a clear, concise overview of what was covered in the essay.

The invention of the printing press was important not only in terms of its immediate cultural and economic effects, but also in terms of its major impact on politics and religion across Europe. In the century following the invention of the printing press, the relatively stationary intellectual atmosphere of the Middle Ages gave way to the social upheavals of the Reformation and the Renaissance. A single technological innovation had contributed to the total reshaping of the continent.

This conclusion is taken from a literary analysis essay about Mary Shelley’s Frankenstein . It summarizes what the essay’s analysis achieved and emphasizes its originality.

By tracing the depiction of Frankenstein through the novel’s three volumes, I have demonstrated how the narrative structure shifts our perception of the character. While the Frankenstein of the first volume is depicted as having innocent intentions, the second and third volumes—first in the creature’s accusatory voice, and then in his own voice—increasingly undermine him, causing him to appear alternately ridiculous and vindictive. Far from the one-dimensional villain he is often taken to be, the character of Frankenstein is compelling because of the dynamic narrative frame in which he is placed. In this frame, Frankenstein’s narrative self-presentation responds to the images of him we see from others’ perspectives. This conclusion sheds new light on the novel, foregrounding Shelley’s unique layering of narrative perspectives and its importance for the depiction of character.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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Your essay’s conclusion should contain:

• A rephrased version of your overall thesis
• A brief review of the key points you made in the main body
• An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

For a stronger conclusion paragraph, avoid including:

• Important evidence or analysis that wasn’t mentioned in the main body
• Generic concluding phrases (e.g. “In conclusion…”)
• Weak statements that undermine your argument (e.g. “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

The conclusion paragraph of an essay is usually shorter than the introduction . As a rule, it shouldn’t take up more than 10–15% of the text.

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Digital Marketing Essays

Marketing organic consumer products: the use of the availability heuristic and recall ease, future of marketing, digital marketing and its impact on small businesses, scaling enoch’s greetings – a large-scale business execution plan, final project: scaling enoch’s greetings – a large-scale business execution plan, blog and article writing business idea, thought leadership in digital marketing, encouraging market and product innovation in the dairy industry (hoeve waterrijk): a focus on intrapreneurship and post-covid-19 strategies., previous strategy evaluation, digital marketing & social media project, data-driven marketing, cultural considerations for glimmer in india, exploratory study of the role played by digital marketing in the global market, impact of digital marketing on enhancing the online presence of international business: an exploratory study of the uk it sector., effectiveness of digital marketing strategies and their impact on consumer behavior, popular essay topics.

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Digital Marketing and Social Media

Introduction.

Digital marketing has become a mainstay of the modern business environment. The capabilities offered by the rapidly developing information technology segment have contributed to the speed, effectiveness, and affordability of digital marketing strategies. As a result, it has become strongly associated with more efficient strategies, optimised resource allocation, increased level of customer satisfaction, greater precision and responsiveness of the campaigns, and stronger customer involvement. However, it should be understood that digital marketing also has several inherent weak points that should be acknowledged in order to be avoided. In addition, some of its aspects, such as touchpoints, can be misused, leading to the decline in business performance as well as a loss of customer base. The following paper provides an overview of key differences between traditional and digital marketing, highlights the key aspects of touchpoints in the context of the customer journey, and determines the role of data in areas such as website design.

Differences between Traditional and Digital Marketing

As a result of the massive shift towards the adoption of information technologies in the business domain, the field of marketing has reacted by enabling a host of digital marketing strategies. Nevertheless, some companies continue using the traditional marketing means or, more frequently, combine them into a composite strategy. In order to understand the reason for such diversification, it is necessary to determine the key differences between digital and traditional marketing and outline the main advantages of each approach.

One of the most apparent differences is the implications of the information delivery methods. A significant proportion of traditional marketing strategies requires the existence of tangible medium such as paper leaflets, posters, and promotional merchandise. Naturally, such objects are delivered physically and, as a result, are limited to a certain geographical locale. While it also includes traditional media such as radio or television, these are typically limited to a certain area or region and rarely offer an international coverage in a true sense. Digital marketing, on the other hand, uses the Internet as its primary delivery method and, therefore, does not deal with such limitations. As a result, it can be delivered on a chosen scale. In addition to scope, this difference also offers the possibility of a more efficient resource distribution since it eliminates several intermediary parties and is less time-consuming.

Second, and, perhaps, the most significant difference is the two-way nature of digital marketing. In most cases, traditional marketing allows only a limited degree of interaction which requires additional effort from the end user and, therefore, is less streamlined. On the other hand, digital marketing routinely provides an opportunity to participate in the process by adjusting the delivery methods, leaving feedback, and rating the quality of the service (Tiago & Veríssimo 2014). In some cases, storytelling is encouraged as a form of feedback, as was exemplified by TOMS Shoes’ highly successful One Day Without Shoes campaign (Hoffman 2015). Such approach provides a more seamless experience and encourages the customer to take action instead of being a passive recipient. As a result, the customers view themselves as active participants in the process rather than a target audience and understand that their voice matters. In addition, it provides opportunities for data collection.

Customer Touch Points in The Digital Arena and the Customer Journey

To systematise the understanding of customer’s interaction with the business, the concept of touchpoints was introduced – intersection points where customers are dealing with the product or service (Rawson, Duncan & Jones 2013). Touchpoints allow measuring the success of the strategy or solution by obtaining information about customer satisfaction in each separate case. Due to the unparalleled analytical capacity defined in the previous section, digital businesses routinely use touchpoints to increase flexibility and responsiveness (Tornquist 2015). The latest data suggests that emphasis on touchpoints offers several key advantages for businesses. For instance, a study of European companies by McKinsey suggests that the number of digital touchpoints provided by the business correlates strongly with the likelihood of being selected by the customers (Bughin 2015).

In other words, the companies with more touchpoints are more likely to be selected by the customers. It is also worth mentioning that the relevance of touchpoints depends strongly on several demographic variables, such as gender, age, and income, among others, and varies depending on the type of product or service (Tornquist 2015). Therefore, it is necessary to consider these factors to achieve the desired level of efficiency. Finally, it should be mentioned that according to some sources, the total user experience comprised of the sum of touchpoints is more important than all of the considerations taken separately (Rawson, Duncan & Jones 2013). The focus on specific details may divert the attention of the analysts from the overarching goal of the campaign and distort the whole picture by excluding the interactions between touchpoints and their alignment with the strategic goals and a company’s mission. Thus, it is safe to conclude that touchpoints should be approached holistically as intrinsic parts of the customer journey.

The Role of Data in Digital Marketing

As was explained above, digital marketing provides unparalleled analytical capabilities for businesses. While the effectiveness of traditional marketing means can be evaluated using numerous tools and tactics, the process is usually relatively slow and inflexible. On the other hand, digital marketing offers multiple solutions for collecting and processing data. Many of these tools are either free or relatively affordable and can be updated at a chosen rate, which adds to the responsiveness of the campaign and may provide additional insights. In addition, its affordability creates a level field that allows smaller business entities participate on relatively equal terms.

The described data plays an important role in many aspects of business, such as website design and customer relationship management. First, the recent surge in data processing capabilities opened new possibilities for predicting and modelling customer behaviour. A good example of the former is the design decision made by eBay to change the colour of their website gradually rather than instantly (Tenhue 2017). Since the available data pointed to the probable unfavourable reaction of the customer base, the decision allowed avoiding a decline in customer satisfaction.

Digital marketing has become an important component of the modern business environment. While it has not yet rendered traditional marketing obsolete, it would be reasonable to state that it has become at least equally important for the contemporary audience and it is possible to expect its relevance to increase at least in the short term. However, it is important to acknowledge the key factors that will determine the success of its implementation, such as the flexibility, the delivery method, and the two-way nature that allows for user participation and engagement. In addition, it is important to utilise touchpoints and acknowledge their compatibility with the products and services provided by the organisation as well as the demographics of the target audience. Finally, the opportunities offered by data analytics must be taken into consideration. Once all of the identified factors are taken into account, it would be possible for the business to utilise the advantages of digital marketing while at the same time avoiding its shortcomings.

Reference List

Bughin, J 2015, Brand success in an era of Digital Darwinism .

Hoffman, E 2015, Toms will give free shoes to children if you Instagram your bare feet .

Rawson, A, Duncan, E & Jones, C 2013, The truth about customer experience .

Tenhue, N 2017, The unexpected effects of redesigning the user experience , Web.

Tiago, M T P M B & Veríssimo, J M C 2014, ‘Digital marketing and social media: why bother?’, Business Horizons , vol. 57, no. 6, pp. 703-708.

Tornquist, S 2015, The consumer conversation , Web.

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Digital Marketing - Free Essay Examples and Topic Ideas

Traditional means of media such as newspapers, radio, and television are being replaced with a more digital experience of being on the internet. Consumption of social networking sites Facebook, Twitter, and Instagram have become incredibly mainstream among younger and older audiences. The adoption of social media sites allows for advertisements to target desired demographics in a way that attracts and engages consumers. Businesses are now needing to find new, innovative marketing strategies to reach an expanding market that is migrating away from traditional platforms and onto the internet (Berman, Battino, & Feldman, 2011). The continuing development of digital media has influenced the way businesses now utilize social media to market their services or products on a local, regional, and global scale.

• 📘 Free essay examples for your ideas about Digital Marketing
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How to Write Essay About Digital Marketing

Marketing is a very important aspect of any business. It is the process of creating, communicating and delivering value to a target market for the purpose of sales and profit.

Digital marketing is a particular type of marketing that uses digital technologies, such as the Internet and social media, to promote products and services.

The following steps will help you write your essay on digital marketing:

Step 1: Define your topic

Step 2: Gather information on the topic through research

Step 3: Write an introduction in which you define your thesis statement and main idea

Step 4: Support your thesis statement with evidence from research and personal experience.

What Does Digital Marketing?

Digital marketing is the act of reaching and engaging a target audience using any digital media outlet. This can include social media, email, websites and other forms of digital communication. The goal is to reach potential customers and convince them to buy your product or service.

The main advantage of digital marketing is that it’s highly targeted, as you can customize your message for each individual customer. This allows you to get more bang for your buck by spending less on advertising and still getting more leads or sales from each ad campaign.

Types of Digital Marketing

Differences between traditional and digital marketing.

Traditional marketing is a term that refers to the way companies used to market their products, services and ideas. It was primarily done through print advertisements, radio, television and direct mail.

Digital marketing involves the use of internet websites and social media platforms, such as Facebook and Twitter.

Traditional marketing is generally more expensive than digital marketing but can reach a wider audience. Digital marketing generally costs less than traditional marketing but reaches a smaller audience.

Digital marketing is a broad term that encompasses many different types of marketing.

There are four main types:

• Search engine optimization (SEO), which helps your website rank higher in search results.
• Social media advertising, which allows you to advertise on social media platforms such as Facebook and Twitter.
• Email marketing, which allows you to send emails directly to your customers’ inboxes.
• Display advertising, which allows you to place ads on websites or blogs that aren’t owned by yours.

>Types of Digital Marketing

Digital Marketing Essay Structure

Introduction

Thesis statement: The digital marketing industry is booming, and marketers are looking for ways to improve their strategies.

Background information: The evolution of digital marketing has changed the way businesses operate.

Evidence: Digital marketing is a powerful tool for communicating with customers about products and services, but it can also be misused by unscrupulous companies.

Conclusion: There are many benefits to digital marketing, but there are also risks associated with using it incorrectly.

5 Tips to Write an Effective Digital Marketing Essay

Writing a digital marketing essay is a difficult task. You need to be able to think critically about the topic, analyze it from all sides, and make a strong argument for your position.

But don’t worry! We’ve got you covered. Here are 5 tips that’ll help you make sure your digital marketing essay is effective:

• Be clear about your thesis statement
• Use evidence and examples to back up your claims
• Write in an organized format so readers can follow along easily
• Use transitions between paragraphs to keep readers on track with what you’re saying (and why)
• Proofread carefully!

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Essays on Bayesian Machine Learning in Marketing

 Chapter 1, titled “Privacy Preserving Data Fusion”, and joint work with Longxiu Tian and Dana Turjeman, tackles the complex problem of merging multiple datasets while ensuring user privacy. This paper introduces a privacy-preserving data fusion methodology that adheres to the principles of differential privacy, leveraging variational autoencoders and normalizing flows to create a robust, nonparametric, Bayesian generative modeling framework. This methodology notably accounts for missingness in each dataset, correcting for sample selection and negating the requirement for identical users across datasets when learning the joint data generating process. Through a series of simulations and an applied case involving a novel large-scale customer satisfaction survey and CRM database from a leading U.S. telecom carrier, we demonstrate the potential of this privacy-preserving methodology for robust data fusion, providing insights into customer satisfaction and churn propensity without compromising privacy. 

Chapter 2, titled “Understanding Consumer Expenditure Through Gaussian Process Choice Models”, is joint work with Alan Montgomery. This chapter challenges the rigid structural assumptions of traditional choice models that define expenditure elasticity and the restrictive utility functional forms these models often impose. By introducing Gaussian process priors on utility functions, we provide a flexible, utility - based model for understanding expenditure - driven changes in consumer choices. We demonstrate that relaxing the functional form on the outside good within the framework of constrained utility maximization leads to more flexible substitution patterns. This has implications for understanding preference for variety and quality. This methodological advance enables the model to capture non-linear rates of satiation and precise baseline preferences—details that traditional non - homothetic (i.e., expenditure-variant preferences) parametric models often overlook due to their assumptions of a given utility functional form. Through its automatic detection of non-linear consumption patterns from the data, the model provides more flexible statistical inference, offering valuable theoretical and practical insights for improved pricing decisions. 

Chapter 3, titled “Digital Twins: A Generative Approach for Counterfactual Customer Analytics”, proposes an innovative methodology to optimize customer surveys in a competitive landscape. Leveraging a unique dataset of quarterly cross-sectional survey responses from major U.S. telecommunications providers from 2020 to 2022, this paper introduces the concept of ‘Digital Marketing Twins.’ These are generative vi models of customer preferences that provide counterfactual responses under differ?ent scenarios. Here, the concept of “generative model” means that I explicitly give the sequence of steps describing how the data were created, i.e., the data generating process, including unknown model parameters. The methodology uses a novel deep generative and probabilistic latent factor model, which captures individual - level brand affinity for each brand and time period, accounting for observed het?erogeneity and firm-side factors. Utilizing Bayesian optimization, the model offers individual-level marketing action recommendations. It shows promising results in identifying marketing actions most likely to increase customer satisfaction, offering a “path of least resistance” at the individual level.  

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Digital Marketing: Opportunities and Challenges to Organisations Essay

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Introduction

Literature review, digital marketing plan and implementation, digital marketing of apple and google, comparison and contrast between apple and google, reference list.

Digital marketing is the use of various communication avenues such as Web, e-mails, print media, and other electronic medium to convey marketing information to organisation’s customers and potential customers (Klososky). In the modern times, digital media are influencing the marketing activities of many organisations across the world.

This has had an impact on purchases of business organisation’s goods. Organisations have embraced digital marketing to support their marketing activities (Klososky). The major aim of digital marketing is to acquire new customers and retain the existing ones. Digital marketing involves multichannel processes through online mediums that are designed to reach as many customers as possible (Klososky).

Marketing trends have been subject to various changes over the past decades. Many organisations have resorted to the use of digital marketing in reducing marketing costs and reaching out to as many clients as possible (Rowley). The evolution of the internet and other electronic commerce forums has made exchange of information simpler and faster.

These events present a virtual market for many companies in the modern world. Today, companies have continuously used technological breakthroughs to adopt digital platforms as marketing avenues of goods and services.

Digital marketing offers different opportunities to marketers. According to Rowley, digital marketing helps organisations increase the number of hours that are allocated for business. The company can use the digital marketing platform to enable clients have unlimited access to business marketing information instead of being restricted to the normal business working hours.

Additionally, digital marketing presents the company with an opportunity to establish cost saving strategies (Rowley). Digital marketing helps eliminate the costs that the company would have otherwise incurred on other marketing activities.

Digital marketing presents organisations with opportunities to learn about the customer needs in a quick way and deliver specialised services to clients. Globally, digital marketing also offers companies opportunity to reach out to customers worldwide by avoiding regulations and restrictions that come with physical marketing. It also enables an organisation to reach many customers at once through print media, TV, and radio.

However, organisations wishing to use digital marketing techniques are faced with various challenges. The challenges range from recruitment of the staff and retention (Chaffey). The organisation has to consider whether the present staff members are well versed with digital operations. Organisations are faced with the challenge of finding skilled individuals with the relevant digital experience.

It is often hard for organisations to get employees who possess certain skills that are required to implement digital platform. Furthermore, organisations are challenged by the expenses that are incurred during the entire process of recruiting the staff, and other costs such as employee training (McDonald).

Acquiring relevant information technology resources and the technical support is another challenge that organisations face when considering the adoption of digital marketing techniques.

Furthermore, marketing managers are faced with a challenge of having senior management acceptance to transfer resources from the existing marketing functions to new digital marketing functions. Most organisations are also challenged by the need to strike a balance on various aspects such as acquisition, development, and retention of new and existing customers (Chaffey, 2005).

Firms planning for digital marketing should follow a number of steps. The organisation should first establish how it is going to deliver its voice. The organisation should consider the various platforms such as Twitter, Facebook, video blogs, or print media such as newspaper and magazines (Klososky).

Organisations should properly plan and implement digital marketing that will fit in their marketing plans. Improper plan and implementation may result to poor integration of digital marketing plan within the organisation’s marketing plan (Klososky). Therefore, a well structured plan and implementation of digital marketing is essential for successful digital marketing.

Organisations can take six steps to plan and implement digital marketing tools in its marketing activities. These steps are crucial for the organisation to integrate the digital marketing platform in organisation marketing activities (Stewart). Firstly, managers need to describe the value of digital marketing to the organisation.

This can be done by determining the goals that the organisation wants to achieve through the digital media. This could also involve understanding and evaluating different digital media that the organisation considers important (Stewart).

The organisation should identify the opportunities and challenges that are likely to be encountered when digital marketing is finally implemented. At this stage, the manager should consider the necessary changes that are required to implement the plan. It also involves the determination of digital marketing team and clients who are targeted by the strategy.

The third step is the selection of digital media that are deemed best for the organisation. This includes social media portals such as Facebook or Twitter, print media, blogs, and TV among others. Staff training is also carried out at this stage. Additionally, the digital media are integrated into the organisation marketing plan.

The fourth step in planning and implementation of digital marketing is the development of the digital marketing content (Tehrani). The digital content is the content that clients would want to read. The content should be posted frequently, and action responses developed to get clients’ opinions, advice, and questions. In addition, digital content is distributed to different media.

At this stage, digital marketing is integrated with other traditional marketing tools such as advertising and online solutions. Lastly, feedbacks are utilised from the digital platform to monitor, evaluate, and make adjustments to the plan where necessary (Tehrani).

Apple introduced mail marketing for iPad by sending emails to customers. The launch of iPhone by Apple gave the company an opportunity to develop is own digital marketing platforms (Rijnders, 2011). The Apple Company used images posted to various email as screen grab to reach out and advertise Apple products to millions of internet users.

Recently, the company acquired Quattro Wireless, which is a digital marketing company. Apple also utilised digital marketing through Operating System called Lion. The OS was released to millions of people using MacBook Pro, Mac Mini, MacBook Air, and Mac Pro in the world. The company has continued to update its website as an e-marketing tool (Rijnders).

Google Company is known to be a world leading search engine. The company has continuously developed digital marketing platform for different companies in the world. Furthermore, Google launched the Nexus, which is a pure digital marketing platform for the company. Google also sells phones via their websites. Just like Apple, Google has also used Android phone Operating System as a digital marketing tool for its phones (Qudos Digital).

The two companies share a lot of similarities in their approach to digital marketing. Both companies utilise mobile phones as digital marketing mediums. Additionally, Apple and Google offer digital marketing consultancy through advertisement mediums. Thus, the two firms are experienced in digital marketing. Furthermore, both companies use websites to sell their phones. Both companies also utilise digital marketing podcast iTunes and Operating System as digital marketing platform (Rowles, & Rogers).

In contrast, Google is a digital company and thus its digital marketing is different from the Apple. Google develops digital marketing platforms to be used by other companies. However, Apple, in its bid to enter into digital marketing, has acquired a digital marketing company (Qudos Digital).

Digital marketing is driven by technology. With the advancement of technology, organisations are presented with opportunities to integrate digital marketing into the overall marketing plan. There has been an increase in the number of social media such as Facebook and Twitter, as well as other digital platforms such as televisions, radio, newspapers, magazines, and blogs.

Organisation can take advantage of these technological breakthroughs to reach out to millions of potential clients. Digital marketing offers organisation with opportunities to increase sales via digital media. In designing of digital marketing platforms the companies need to consider the challenges that they are likely to experience during the implementation of the digital marketing platforms.

Therefore, to effectively design good digital marketing, the whole process should be approached on a step by step basis. This will ensure that the digital market integrates effectively with the overall organisation marketing plan.

Digital marketing should be carefully created by the departments concerned to ensure that the marketing goals of the organisation are met appropriately. In doing so, the company will finally achieve the desired marketing targets. A proper digital marketing plan will increase the sales registered by the company. In addition, it will help retain the company’s customers and acquisition of new ones.

Chaffey, D. 2005, Managing an E-commerce Team: Integrating digital marketing into your organization . Web.

Klososky, S. 2012, Social Technology: The next frontier . Web.

McDonald, M. 2011, Marketing plans: How to prepare them, how to use them , Wiley, Chichester.

Qudos Digital 2010, The field of digital marketing-Google Vs Apple . Web.

Rijnders, P. 2011, How Apple OS X Lion Lets Email Marketers Jump the Subject Line . Web.

Rowles, D. & Rogers, C. 2012, iTunes is the world’s easiest way to organise and add to your digital media collection . Web.

Rowley, J. 2004, “Just another channel? Marketing communications in e-business”, Marketing Intelligence & Planning , vol. 22, no. 1, pp. 24 – 41.

Stewart, P. 2010, Entwine Digital . Web.

Tehrani, N. 2008, Contemporary marketing mix for the digital era , AuthorHouse, Bloomington.

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IvyPanda. (2019, April 8). Digital Marketing: Opportunities and Challenges to Organisations. https://ivypanda.com/essays/digital-marketing-opportunities-and-challenges-to-organisations/

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More From Forbes

Three key steps to scale up marketing at an emerging company.

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Joe Garber is the CMO at Axiad and a full-stack marketing executive.

For many B2B organizations early in their life cycle, marketing can be a bit of an afterthought—a supplement to sales or product that is lightly funded and highly tactical. For a period, this can be a sound strategy. It works because the top priority at these smaller companies is often influencing a handful of deals within the next three to six months, and rallying around a small number of opportunities with custom outreach can be a great way to make customers feel special.

That strategy breaks down, however, when priorities shift to a scale-up model. Often triggered by a funding event, marketing takes on a new urgency when growth aspirations (and thus targeting requirements) increase dramatically.

But evolving a function takes time; it isn’t as simple as turning on campaigns and watching the pipeline build. There are critical interim steps that must take place as you make the transition from “small and scrappy” to a full-blown department that builds a predictable, scalable pipeline.

Here are three key steps to facilitate that maturation process:

1. Evolve The Culture

The logical first step to effect change involving personnel is to start with culture. Be transparent to your team that there has been a shift in priorities. While marketing must continue to support your immediate goals, strategic decisions must now be made with a long-term perspective as well. If possible, ladder your marketing strategy up to a broader company vision and then highlight how each member of the team will contribute to the overall success.

Another critical step is to clarify intent. Understand what each person on your team has on his/her plate—both those activities that are formally in the job description and those that are carryovers from when departmental lines were a little less defined. Be clear about role responsibility, and avoid making any uncommunicated assumptions about what other departments (e.g., product management, operations) will pick up instead. In short, be clear on what your team will and will not do going forward.

2. Reset Messaging Foundations

Often, at major corporate pivot points, there is a tendency to prioritize a substantial project that will serve as a shining symbol that change has occurred. Usually, that is a website overhaul, as many constituents will want to draw a new line in the sand. While this can be an appealing path forward, jumping straight to a tactic without rebuilding the appropriate foundation can be wasteful and costly—and perhaps risky.

Start instead with the basics. Align on what your ideal customer profile (ICP) will be as you move to the next phase of your growth. Then get to work on a holistic messaging exercise, one that illustrates how you will position at multiple altitudes. Ask hard top-down questions about how you will differentiate at the corporate level. And look carefully from the bottom up at your product positioning to ensure it highlights the unique business outcomes you will deliver and that it remains in line with your ICP and corporate narrative.

Once you have a draft framework in mind, write it down and share it liberally to drive alignment. Iterate. Be prepared for some criticism because you won’t get it all right the first time. Then finalize and deliver your new narrative in a message house that breaks out your story into consumable pieces that can be used by internal marketing resources, outside creative service providers and even partners/sales. By giving these different teams the “positioning building blocks” from which to construct content in their own workstreams, you will be able to scale marketing faster with greater consistency.

3. Integrate Programs And Delivery

As mentioned, with early-stage organizations there is often a tendency by marketing to be narrow in scope—producing an asset, a webinar or an email cadence that is created with a handful of prospects in mind. Rarely does one of these efforts build on the previous. I call those random acts of marketing, and I’ve seen them often at various stops in my career.

The resulting poor integration of outreach (and campaigns) is an impediment to growth. The old marketing adage was that you had to see something six times before you acted. Today, with prospective customers doing more research online before they even engage with a sales rep, that number is more like 20 times. With so many touchpoints to navigate, you are simply resetting the meter back to zero when you’re erratic with your storytelling.

To combat this, build a comprehensive architecture for your new-look program. Every campaign identified should call out a specific objective (e.g., grow the base, drive new logos), ICP, reason to buy and competitive differentiation. Then, armed with this structure, assemble all the supporting pieces for each, including a calendar, asset plan for each stage of the funnel, enablement schedule (for direct sellers, indirect sellers and supporting functions) and, most importantly, KPIs for each. This level of integration will drive greater consistency in your delivery and ultimately help you scale.

When a leadership team decides to evolve and scale up, it is an exciting time. Thoughts of parabolic growth dance in your head. But marketer beware: The tools and tricks you have used to build your pipeline to this point may not help you reach the next frontier.

Don’t start running right away. Step back, plan and be methodical. Start with your culture, and make sure you have clearly established roles. And then solidify your messaging and integrate your programs for maximum effectiveness. And of course, be careful to manage expectations with your leadership team. While these steps will help drive results faster, they are not magic beans. Pipeline development requires patience and a steady hand over time.

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