copywriter cover letter

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Copywriter cover letter example

Cover letter header

Cover letter greeting, cover letter introduction, cover letter middle part (body), how to close a copywriter cover letter (conclusion and sign-off).

When recruiters hire copywriters, they expect prose that sings. There’s no better way to prove your skills than creating a copywriter cover letter that displays your best. There’s a method to cover letter writing, just as there’s a method to excellent copywriting.

In this cover letter guide, along with the corresponding copywriter cover letter example, we’ll cover the following topics to help you write the best cover letter possible:

• How to choose the best cover letter format and what paragraphs the cover letter should include
• How to get the most out of each cover letter paragraph (header, greeting, intro, body and conclusion)
• What approach to take when writing your cover letter
• What mistakes to avoid when writing your copywriter cover letter.

You know the tricks of the writing trade, but a cover letter is a unique case. You need to tread the line between bragging and underplaying your skills while explaining why you are the right copywriter for the job. Let us help you elevate your application with the tips and tricks in this guide. (You can also check out our library of cover letter examples for inspiration

Best format for a copywriter cover letter

Copywriter cover letters follow the same basic structure as other letters. Your application letter should contain the following elements:

• The cover letter header
• The greeting / salutation
• The cover letter intro
• The middle paragraphs (body of the letter)
• The ending paragraph of your cover letter (conclusion and call-to-action)

While you definitely want to show off your writing skills, you also want to stick closely to what recruiters want: An overview of your talents, how you approach your job and what it’s like to work with you to create excellent advertising campaigns.

For general advice on writing cover letters, peruse our comprehensive cover letter guide. This guide is targeted specifically for copywriters.

This copywriter cover letter example is a good foundation to develop your own professional application:

If you’re looking for additional inspiration for cover letter writing, you can check out our related marketing cover letter samples:

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• Social Media Manager cover letter sample
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• Brand Ambassador cover letter sample

The eye is naturally attracted to graphic elements. Thus, your cover letter header, which sits at the top of your document, will likely create a recruiter’s first impression of you. It also performs the important task of presenting your contact information. Don’t rely on your resume. If your copywriter cover letter wows the HR person, don’t take the chance that they will reopen your resume to contact you. Make that initial contact as easy as possible! Check out the header of our copywriter cover letter sample for more ideas on creating your own.

Your resume design and cover letter design should be consistent. The two documents are part of the package that forms your application.

Here’s where your research comes into play. What is the culture of the company you’re applying to? Make sure the greeting of your letter reflects that culture and uses the name of a person whenever possible.

Most of our cover letter samples begin with “Dear Mr./Ms./Dr. [surname here]. If you are not sure of a person’s honorifics, simply use their first and last names. You may go more casual if you know for certain that the company is also casual. “Hi Ad Department” or “Greetings Y’all” may be appropriate. Use your judgment and if you’re unsure, stick with “Dear.”

The aim of letter greeting / salutation: Open your cover letter with a greeting that fits the situation and addresses an individual when possible.

Dear Ms. Orton,

As a copywriter, you have to hit the ground running with great copy. You’ve addressed the hiring manager, now you need to introduce yourself and your career, but most importantly, you need to answer their biggest question: “Why should I hire you?” Do that by addressing their most pressing needs with one or two sentences that show that you know how to fill those needs. Below you’ll find the introduction from our copywriter cover letter example.

The aim of the cover letter intro: Grab the attention of the HR person so they want to keep reading.

As a leading retail copywriter, I understand that the right words can make the products fly off the shelves. As the daughter of a shopkeeper, explaining features and benefits is in my DNA. Two degrees in English and over ten years of copywriting experience give me the confidence to hone the messages.

The middle paragraphs of cover letters get to the heart of your career. You have some breathing room so you can develop some impressive turns of phrases, but make sure you are staying focused on your ultimate goal: aim each achievement and attribute your list squarely at your prospective employer’s needs.

The words you choose as well as the successes you highlight are telling, so think carefully and adjust for each new job application. (This will help you get past the Applicant Tracking System as well.) Break up your paragraphs with a bullet-pointed list of examples of branding brilliance that will also attract the eye of your reader. See the middle section of our copywriter cover letter sample below.

The aim of the body of your cover letter: Craft excellent prose as you detail the success you can transfer to your new position.

I have created copy for online product listings, in-store point of sale materials, monthly customer magazines and all kinds of print and online advertising. Whether it is a long-form article on how to cook for the perfect picnic or crafting a slogan for the latest seasonal range, I take pride in crafting communication to reach our customers. I am used to working with the wider marketing team to ensure that my copy fits with the marketing visuals and over the six years I have become a valued sounding board for many of the marketing concepts that have been introduced. Our team were regular winners at multiple annual marketing awards and many of my ad campaigns have been critically acclaimed (one led to an unprecedented sales uplift of 1400%).

You’ve made your point, now you need to sum up. Remind your prospective employer what makes you a standout candidate. Then, if you have room, offer a personal touch. Maybe you wrote copy for a product you truly love. Maybe you are proud of your mentoring efforts with a new coworker. A tidbit you can expand on in your interview is a great hook.

Finally, be forward about expressing your interest in an interview. All our cover letter samples include a call-to-action or direct interview request. See how this is done in the excerpt from our copywriter cover letter sample below.

The aim of this part: Reiterate why you’re a great fit for the job and respectfully ask for an interview.

I enclose a wide-ranging portfolio of my most successful retail copywriting (along with its impact on sales). I am naturally a regular customer at Heart and Home and have a few ideas that I would love to discuss during a potential interview. Sincerely, George Jones

A great page layout instantly conveys your professionalism and expertise. Consider using a cover letter template to create an eye-catching layout with minimal hassle.

Key takeaways

• Show off your writing abilities from the start.
• Tell the hiring manager how you will make a difference.
• Use strong language, but stay on the right side of bragging.
• Choose examples aimed at the skills your prospective employer seeks.

Free professionally designed templates

8 Professional Copywriter Cover Letter Examples for 2024

Your copywriter cover letter must showcase your ability to engage from the first line. Introduce yourself with a creative hook that reflects your unique voice and style. Demonstrate your knowledge of the brand and how your skills align with their messaging goals. Give a brief, impactful example of your experience that communicates your proficiency and versatility.

All cover letter examples in this guide

Entry Level Copywriter

Senior Copywriter

Junior Copywriter

Advertising Copywriter

Marketing Copywriter

Seo Copywriter

Freelance Copywriter

Cover letter guide.

Copywriter Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Copywriter Cover Letter

Key Takeaways

By Experience

Embarking on the job hunt, you've likely realized that alongside your polished resume, a compelling copywriter cover letter is essential. Crafting this one-page introduction shouldn't simply echo your resume; it must weave a compelling narrative around your crowning professional achievement. As you strive for formality without falling into the trap of clichés, remember, the goal is to engage the reader with authenticity and brevity. Let's unravel the process and pen a cover letter that resonates.

• Write a copywriter cover letter that helps you stand out (and get the job);
• Understand how to start and end your copywriter cover letter with the appropriate greeting;
• What to include in the body of your copywriter cover letter to put your best foot forward;
• Your most important achievements - how to present them as part of your copywriter cover letter.

And if you want to make your life even easier, simply drag and drop your copywriter resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

If the copywriter isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Copywriter resume guide and example
• Commercial Director cover letter example
• Podcaster cover letter example
• Communications Coordinator cover letter example
• Web Content Manager cover letter example
• Regional Marketing Manager cover letter example
• Content Marketing cover letter example
• Social Media Coordinator cover letter example
• SEO Manager cover letter example
• Marketing Manager cover letter example
• International Marketing Manager cover letter example

Copywriter cover letter example

Jessica Brown

New York, NY

+1-(234)-555-1234

[email protected]

• Highlighting relevant campaign success metrics and previous experience in a similar role (e.g., "120% boost in audience engagement" at a previous agency) demonstrates quantifiable achievements and expertise in the field.
• Drawing connections between one's personal professional journey and the company's approach (e.g., merging creativity with data-driven results) shows alignment with the company's values and working style.
• Expressing interest in leveraging specific skills for the role (e.g., copywriting prowess and digital marketing insights) directly relates the applicant's skill set to the requirements of the position being applied for.
• Requesting a meeting to discuss potential contributions to the team shows proactiveness and a readiness to engage further, indicating genuine interest in the company and the role.

Designing your copywriter cover letter: what is the best format

Let's start with the basics, your copywriter cover letter should include your:

• Introduction
• Body paragraph
• Closing statement
• Signature (that's not a must)

Next, we'll move to the spacing of your copywriter cover letter, and yes, it should be single-spaced ( automatically formatted for you in our cover letter templates ).

Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.

Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.

Finally, ensure your copywriter resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).

P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.

The top sections on a copywriter cover letter

Header with Contact Information: Include your name, address, phone number, and email, providing the recruiter with immediate access to your contact details which is standard practice for any professional correspondence.

Personalized Greeting: Use the name of the hiring manager or recruiter if possible, as personalization can help establish a connection from the very beginning and shows attention to detail, a key skill for a copywriter.

Compelling Introduction: Start with a strong opening that hooks the reader’s attention, showcasing your creativity and writing skills, which are essential for a copywriter role.

Relevant Experience and Skills: Highlight your copywriting experience, knowledge of the industry, and specific writing skills, matching them to the job description to demonstrate that your qualifications align with the job requirements.

Call to Action and Formal Closing: End with an assertive call to action that invites further discussion, along with a polite and professional closing, maintaining the reader's interest and leaving a lasting impression of your enthusiasm for the role.

Key qualities recruiters search for in a candidate’s cover letter

• Creativity and Originality: To craft compelling and fresh content that stands out in a crowded market.
• Strong Writing and Editing Skills: To produce clear, grammatically correct, and engaging copy that resonates with the target audience.
• Understanding of Marketing and SEO: To align copy with brand strategy and optimize content for search engines, increasing visibility and engagement.
• Versatility in Writing Styles: To adapt tone and approach for various platforms and purposes, from social media to long-form articles.
• Ability to Work Under Pressure and Meet Deadlines: To handle multiple projects efficiently and deliver high-quality work within tight timeframes.
• Excellent Research Skills: To produce accurate and factually correct content that adds value to the reader and establishes the brand's credibility.

What matters most when tailoring your copywriter cover letter salutation

Your copywriter cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your copywriter cover letter with:

• their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
• generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Recruiting Team,
• Dear [Department] Team,
• Dear Mr./Ms. [Last Name],
• Dear Dr. [Last Name],
• Dear [Job Title] Hiring Committee,

What to include in those first two sentences, or your copywriter cover letter introduction

Have you ever wondered what the best way is to present your profile in the copywriter cover letter introduction ?

There's no right or wrong answer if you're being concise and authentic to yourself.

Some professionals start their copywriter cover letter by:

• congratulating the company - focusing on something impressive, whether that's an award, an industry-leading project, or a key event;
• aligning their passion for the field or industry with the job - if you're enthusiastic about what you do, you'd thus grow your skill set and value as a professional.

How to write an achievement-focused copywriter cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your copywriter cover letter - the body .

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Time to wrap up your copywriter cover letter

Writing the closing paragraph of your copywriter cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your copywriter cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

No experience copywriter cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their copywriter cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your copywriter cover letter:

• Always make sure your copywriter cover letter is tailored to the role you're applying for to make a good impression on recruiters;
• In your copywriter cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
• Focus your copywriter cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
• Ensure your copywriter cover letter closing statement isn't generic and includes either a call to action or a promise;
• If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.

Copywriter cover letter examples

Explore additional copywriter cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

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3 Copywriter Cover Letter Examples Standing Out in 2024

• Copywriter Cover Letter
• Copywriter No Experience Cover Letter
• Editor/Copywriter Cover Letter
• Write Your Copywriter Cover Letter

As a copywriter, you’re more than just a wordsmith—you’re a creative strategist with a knack for data analysis. Every piece of copy you create is tailored to match the target audience.

You’ve written countless social media posts, newsletters, blog posts, press releases, and product descriptions, so you know how to convert casual readers into customers. That skill will come in handy when writing a cover letter to complement your copywriter resume .

We’ve analyzed thousands of job descriptions to determine what will give you the best chance of success. Check out our copywriter cover letter examples and tips to land a new job!

Copywriter Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your Copywriter cover letter!

123 Fictional Avenue Portland, OR 97201 (123) 456-7890

December 12, 2023

Harper White Wieden+Kennedy 123 Fictional Lane Portland, OR 97201

Dear Ms. White:

Crafting compelling stories and engaging my imagination during my creative writing studies left a lasting impression on me, striking a spark within my spirit and igniting my love for words. I began seeking ways to blend this passion with my career, and for the past four years, I’ve been fortunate to do just that. Now, I’m thrilled to seize the opportunity to become the next copywriter at the renowned Wieden+Kennedy in beautiful Portland, OR.

In my recent role as senior copywriter at Phase2, I leveraged my knowledge in SEO and keyword research to optimize web content, driving a 12.7% increase in organic search traffic over six months. My proficiency with tools like SEMrush and Google Keyword Planner allowed me to target high-value phrases, significantly improving our content’s discoverability in an increasingly competitive market.

Before Phase2, I spearheaded A/B testing strategies for email marketing campaigns to maximize customer engagement at Akamai. By analyzing open and click-through rates, I identified the most effective subject lines and CTAs that resonated with our audience. Over one year, these tests resulted in a 9.8% increase in overall conversion rates for our campaigns.

Now at Wieden+Kennedy, I’d love to bring my SEO expertise, refined keyword research skills, and track record for valuable experimentation to drive even better results for your clients. By creating captivating copy that resonates with audiences and skillfully incorporates smart marketing insights, I believe we’ll be able to elevate each project to new heights of success.

I’m excited for the opportunity to discuss how my experience and passion for crafting inspiring messages can make a powerful impact as your copywriter at Wieden+Kennedy. Let’s connect and create stories that inspire and captivate the world.

Why this cover letter works

• And instead of just stating that you’re capable, demonstrate it through a narrative of your past experiences, using numbers to validate your claims. For example, perhaps you produced engaging content that increased organic search traffic by 30% quarter after quarter.

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Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Copywriter No Experience Cover Letter Example

Copy this text for your Copywriter No Experience cover letter!

123 Fictional Avenue Dallas, TX 75201 (123) 456-7890

Amelia Martin Amazon 123 Fictional Lane Seattle, WA 98101

Dear Ms. Martin:

With Amazon registering 58.1% of referrals from YouTube and 12.4% from Facebook, I’m enthusiastic about bringing my skills to Amazon as a social media Intern at your Seattle office. My experience spans content creation, hashtag research, and more, elements I’m confident will help invigorate Amazon’s expansive sphere.

My most recent internship role was with BlueWave Technologies, a Seattle-based tech firm. My main responsibility was to generate compelling content, which led to a 33% surge in engagement and brought in over 1,128 new followers in less than three months.

Back to my work with a Seattle-based café during an academic project at Portland Community College, my task was to research and identify trending hashtags related to our industry. Utilizing tools such as Hashtagify and Google Trends, I meticulously selected hashtags that saw a 17% increase in organic post visibility.

In my uncle’s HVAC business, I spearheaded a Facebook Ads campaign leveraging a budget ranging from $246 to $358. Through precise audience targeting and A/B testing, the campaign successfully yielded a 6.4% conversion rate.

I’m eager to hone my digital savviness while actively fostering a potent social media presence that resonates with Amazon’s diverse customer base. Looking forward to discussing this role further. Thank you.

• See how Amir brings up how different social media platforms drive traffic to Amazon. This approach serves a dual purpose: It shows you did your homework on the company and sets the tone for the rest of your piece.

Editor/Copywriter Cover Letter Example

Copy this text for your Editor/Copywriter cover letter!

Noah Brown Southwest Airlines 123 Fictional Lane Dallas, TX 75201

Dear Mr. Brown:

Being a digital enthusiast with wanderlust in my veins, I’ve discovered an intersection between my passion for creative content strategies and my love for traveling. Flying with Southwest Airlines has helped me understand how strategic content impacts customer experience, and it’s this understanding that propels my desire to contribute as a content strategist at your prominent airline.

As a head of digital strategy at Neiman Marcus, a Dallas-based luxury department store, I exploited WordPress to overhaul our website approach. By focusing on an improved digital customer journey, we increased organic traffic by 23%. Implementing content personalization, we saw an average of 14% boost in sales within 16 months.

Formerly, at Securus Technologies, I developed a keen understanding of information architecture. Redesigning the structure of our customer support portal bolstered customer engagement and dropped “support request” bounce rates by 9%, indicating customers acquired the information they sought more efficiently.

I was involved closely with the multimedia production unit at EnLink Midstream. There, I worked with a team that produced riveting content for our online channels. We saw a noticeable increase in social media engagement and a 19% increase in video views. Combining this with analytics-driven strategic planning helped us achieve a demonstrable content ROI of 687%.

My experiences with Neiman Marcus, Securus Technologies, and EnLink Midstream have allowed me to wield WordPress, personalize content, utilize information architecture, and produce multimedia content effectively. Joining Southwest Airlines’ team would enable me to bring these skills to the forefront, enhancing customer experiences and their interaction with your brand. I’m eager for the opportunity to contribute in a meaningful way.

Maya Haddad

• For instance, you could say you are eager to harness the content optimization techniques and audience engagement strategies you’ve mastered to enhance digital presence and customer interaction at the hiring company. Be sure to specify your goals in alignment with the company’s objectives.

Related cover letter examples

• Copywriter resume
• Social media manager
• Digital marketing

How to Format a Copywriter Cover Letter

Writing a cover letter for a copywriter position might seem daunting at first, but it’s actually not too far off from the things you do for a living. It all comes down to identifying the target audience, learning everything about them, and ensuring your cover letter hits all the beats and ticks all the boxes.

Therefore, it’s important to read the job description carefully and certify you’re updating your cover letter to match. Copywriting roles can vary based on the company, ranging from an editor to a blog writer, so make sure your cover letter reflects your enthusiasm for the role and the fact that you know what it’s all about.

Copywriter cover letter introduction

Just as good ad copy starts with a strong hook, your cover letter needs to do the same. Recruiters won’t cut you any slack here!

For starters, dig into the research and try to find out the name of the person you’re sending your cover letter to so that you can personalize your greeting. If your research is fruitless, settle for a “Dear Hiring Manager” or “Dear [Company] Team.”

With the greeting out of the way, spend some time crafting the perfect opening paragraph. It should explain why you’re the right copywriter for this job, so don’t be shy and mention a key skill of yours that the company seeks, such as SEO optimization. Make a personal connection with the company to seal the deal.

The below opener just doesn’t work. It’s dull, and as a copywriter, showcasing creativity in every paragraph is paramount.

Boring…

I saw your job listing online and I wanted to apply for this copywriting job.

This is so much better! The candidate instantly gets into why they’re a good fit for the role, and they even use numbers to make their claims pop.

Compelling!

With Amazon registering 58.1% of referrals from YouTube and 12.4% from Facebook, I’m enthusiastic about bringing my skills to Amazon as a social media Intern at your Seattle office. My experience spans content creation, hashtag research, and more, and I’m confident all those elements will help invigorate Amazon’s expansive sphere.

Copywriter cover letter body

You know better than anyone that working as a copywriter doesn’t just mean being able to write good copy. Your success is always measured by important metrics, from conversions to open rates, so utilize that for your cover letter. 

In the body paragraphs, focus on highlighting the wins you’re most proud of and those that align well with the job description . 

You could, for instance, talk about how your content strategy increased web traffic by 40% within 6 months, and how you used tools like SEMRush and Google Analytics to achieve that.

Let’s flip it around and imagine the job you’re applying for strongly focuses on social media. In such instances, mention how you collaborated with the design team using Adobe Creative Suite to craft exciting Instagram posts, increasing social media shares by 39%.

That’s so impressive!

In my recent role as senior copywriter at Phase2, I leveraged my SEO and keyword research knowledge to optimize web content, driving a 12.7% increase in organic search traffic over six months. My proficiency with tools like SEMrush and Google Keyword Planner allowed me to target high-value phrases, significantly improving our content’s discoverability in an increasingly competitive market.

Copywriter cover letter closing

High-quality copy stays consistent and engaging throughout, and so should your cover letter. The closing paragraph and signoff can help you create a memorable farewell with recruiters picking up the phone to call you right away.

Use this paragraph to emphasize that you’re a good fit. This means researching the company culture and mission and mentioning it to score some brownie points. For instance, if you’re applying to work at a marketing startup, mention how you’re no stranger to that fast-paced and goal-oriented mindset.

Don’t forget to mention your excitement about discussing your copywriting skills further. You can also include a key skill, such as your expertise in brand research, to emphasize what you’ll bring to the role.

This closer is much too generic to impress a recruiter seeking copywriters. It doesn’t show that the candidate did any research.

That didn’t work…

I want an office job and I can start right away so please let me know if you want to hire me.

Now, this is much more impressive. The candidate highlights their experience and what they’re able to bring to the job.

As a copywriter, you’re no stranger to in-depth research, so put those skills to good use when you write your opener. Check the company website, LinkedIn, and job description , or perhaps even reach out to someone you know who works there before sending your application.

Anything that showcases your ability to craft copy that engages and converts is worth mentioning. Include metrics like increases in organic search rankings or website traffic, social media following, or ROI on marketing campaigns.

There’s a lot of overlap between copywriting and other jobs, such as marketer, content writer, SEO specialist, or brand manager. Try to lean into transferable skills and include examples of your copy to show you’re ready for the job.

Copywriter Cover Letter Example

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Start your Copywriter cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or most relevant experience. Make sure to express your interest in the position and the company, explaining why you're drawn to them. For example, "Dear [Hiring Manager's Name], As an experienced Copywriter with a passion for storytelling and a proven track record in creating compelling content, I was thrilled to see your job posting for a Copywriter at [Company Name]." This approach is personal, professional, and shows that you've done your research about the company. It also immediately highlights your relevant skills and enthusiasm for the role.

The best way for copywriters to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the opportunity, and inviting further conversation. For example, "I am confident that my skills and passion for storytelling make me an excellent fit for your team. I would love the opportunity to further discuss how my background in copywriting can contribute to your company's goals." This ending is effective because it reiterates your qualifications, shows your interest in the role, and encourages the employer to move forward with you. Always remember to thank the reader for their time and consideration. Lastly, sign off professionally with "Sincerely" or "Best Regards," followed by your name.

Copywriters should include the following elements in their cover letter: 1. Contact Information: This includes your full name, address, phone number, and email address. It's also a good idea to include your LinkedIn profile or professional website if you have one. 2. Personalized Salutation: Always address the hiring manager directly if you can find their name. If not, use a professional greeting such as "Dear Hiring Manager." 3. Introduction: Briefly introduce yourself and mention the position you're applying for. You can also mention where you found the job posting. 4. Body of the Letter: This is where you sell yourself. Highlight your relevant skills, experiences, and achievements. As a copywriter, you should focus on your ability to write compelling and persuasive content. Mention any successful campaigns you've worked on, the results they achieved, and how you contributed to them. 5. Knowledge of the Company: Show that you've done your research and understand what the company does and its values. Explain why you're interested in working for them and how you can contribute to their goals. 6. Call to Action: Conclude the letter by expressing your interest in discussing the role further and thanking the hiring manager for their time. 7. Professional Closing: End with a professional closing like "Sincerely" or "Best regards," followed by your name. 8. Attachments: Don't forget to mention that you've attached your resume or any other required documents. Remember, as a copywriter, your cover letter is not just a formality, it's also a sample of your writing skills. Make sure it's well-written, engaging, and free of typos and grammatical errors.

Related Cover Letters for Copywriter

Related resumes for copywriter, try our ai cover letter generator.

How to Write a Copywriter Cover Letter (With Template)

Gabriele Culot

December 13, 2023

Last Update

August 12, 2024

Table of Contents

A well-tailored cover letter: The key to job application success

Cover letter tips, how to structure your copywriter cover letter, copywriter cover letter template, get your career rolling with deel, key takeaways.

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Copywriter cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search  translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Copywriter sample cover letter you can easily adapt and personalize

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:  Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the  talent acquisition  team, recruiters, or human resources reps.
• Demonstrating research:  A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:  Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:  Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:  Job postings often include  specific skills or qualifications  the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:  Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:  Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include contact information:  Provide your contact information at the top of the cover letter, including your name, phone number, and professional email address.
• Use headers and sections:  Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:  Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:  Incorporate relevant keywords from the Copywriter  job description  and company website into your cover letter. This can help your application pass through  applicant tracking systems (ATS)  used by many employers.
• Highlight achievements with bullet points:  Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:  Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:  Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:  Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):  If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread thoroughly:  Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a call to action:  Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:  If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:  Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:  Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:  An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:  Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:  Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:  Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:  While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:  Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

Express your enthusiasm for the  Copywriter  position at [Company Name]. Share your passion for crafting compelling and persuasive messages, emphasizing your eagerness to contribute to a creative and dynamic copywriting team. If any referrals played a role in your decision to apply, briefly mention them in this section.

About your current role

Highlight your achievements in crafting impactful and compelling copy. Emphasize innovative strategies you've employed to enhance communication and success through your writing. Showcase your role in implementing specific techniques or tools that have yielded measurable outcomes, demonstrating your proficiency in driving positive change through your copy.

Connect your current copywriting responsibilities and projects to the value you would bring to the new role, underscoring your ability to contribute to the company's overall communication strategy.

About your experience

Detail your hands-on experience in leading copywriting efforts, ensuring adherence to established processes and standards, and fostering a culture of continuous improvement. Clearly communicate that your overall writing skills and preparation for the role are solid and well-honed, highlighting any soft or transferable skills developed throughout your  career path .

Notable achievements

Showcase specific accomplishments that exemplify your skills as a Copywriter. Whether you played a key role in overcoming writing challenges, contributed to the delivery of outstanding results, or helped launch a successful campaign, succinctly mention these achievements. Describe how they were measured and their impact on the team or organization.

Why you want to work there

Highlight specific aspects of the company's reputation, mission, and values that resonate with you as a writer. Convey how these align seamlessly with your professional goals and how you envision contributing to the company's success through your writing. Connect your passion for effective communication with the unique attributes of the company that make it an ideal fit for your career aspirations.

Specific projects or initiatives that motivated you to apply

Demonstrate your thorough understanding of the organization by referencing specific projects or initiatives that have captured your interest. Draw connections between these initiatives and your writing skills and experiences, emphasizing how your contributions align with the company's goals. This shows your genuine interest and highlights your proactive approach to researching and aligning with the company's mission.

Wrap up the letter by reiterating your eagerness to contribute to the company's success through your writing. Express your excitement about the possibility of further discussing how your skills and experiences align with the company's objectives. Encourage the reader to  reach out with any questions  and sign off with a friendly yet professional salutation.

Dear [Hiring Manager’s name],

I am writing to express my interest in the Copywriter position at [Company Name], as advertised. With a passion for storytelling, a flair for creativity, and a proven track record in crafting compelling and impactful copy, I am excited about the opportunity to contribute my writing skills to your team.

About my current role

In my current position as a Copywriter at [Current Company], I have:

• Created engaging and persuasive copy for various platforms, resulting in a [percentage] increase in audience engagement and brand visibility.
• Collaborated with cross-functional teams to develop creative concepts and messaging that resonate with target audiences, contributing to a [percentage] improvement in campaign effectiveness.
• Adapted my writing style to fit the brand voice and tone, ensuring consistency across various marketing channels.

About my Copywriter experience

My experience extends to:

• Crafting copy for diverse mediums, including web content, social media, email campaigns, and print materials.
• Conducting thorough research to understand target audiences and market trends, resulting in [measurable outcome] improvements in message effectiveness.
• Editing and proofreading content to ensure accuracy, clarity, and adherence to brand guidelines.

Some of my notable achievements include:

• Developing a creative and memorable tagline for [specific campaign or brand], contributing to a [measurable outcome] increase in brand recall.
• Writing copy for a product launch that resulted in a [percentage] boost in sales within the first month.
• Contributing to the development of a content strategy that increased website traffic by [percentage] over a quarter.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its reputation for [mention aspects unique to the company and are a core part of its mission and values such as commitment to creativity, innovation in the industry, dedication to quality,...]. I am excited to contribute my writing skills and creativity to help your organization achieve its communication goals.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific project or achievement]. I believe my background in copywriting aligns seamlessly with your organizational objectives. My passion for crafting compelling narratives and my commitment to delivering high-quality content would make me a valuable addition to your team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Copywriter role at [Company Name]. I look forward to the possibility of contributing to your team's success.

[Your Full Name]

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?  Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on  the get-hired content hub .

About the author

Gabriele Culot is a content manager and writer passionate about exploring the future of work and its opportunities. An advocate of remote and flexible work models, he is a strong believer in their power to expand access to opportunities and help build richer and more diverse connections. At Deel, he focuses on worker-related and community content, from immigration guides to workplace innovation, from digital nomad lifestyle to workplace wellbeing.

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How To Write an Effective Cover Letter for a Copywriter (With Examples)

Introduction:

As a copywriter applying for remote jobs, your cover letter can make or break your chances of success. Your cover letter is your opportunity to grab the employer’s attention, showcase your skills and experience, and convince them that you are the right fit for the job. In this blog post, we will discuss how to write an effective cover letter for a copywriter, focusing on what to include and how to format it.

• Research the company:

Before you start writing your cover letter, research the company and the job you are applying for. Look for information such as the company’s mission statement, their core values, and the type of client they serve. This information will help you tailor your cover letter, ensuring that it aligns with the company’s goals and values.

• Start with a strong opening:

Your opening paragraph should grab the employer’s attention and make them want to read on. Start with a strong and engaging sentence that highlights your passion for copywriting and the job you are applying for.

• Showcase your skills:

The next paragraph should focus on your skills and experience. Highlight specific examples of past work or achievements that demonstrate your copywriting skills. Make sure to mention any specialized skills, such as SEO expertise or experience with a particular industry.

• Explain why you’re the right fit:

Your cover letter should explain why you are the best fit for the job. This means highlighting how your skills and experience align with the company’s goals and values. You should also indicate why you want to work for the company specifically, rather than just any remote job.

• End with a call to action:

Your final paragraph should end with a call to action, inviting the employer to contact you for an interview or more information. Make sure to thank the employer for considering your application and express your enthusiasm for the opportunity.

Conclusion:

Writing an effective cover letter for a copywriter takes time and effort but can make all the difference. By researching the company, starting with a strong opening, showcasing your skills, explaining why you’re the right fit, and ending with a call to action, you can create a compelling cover letter that stands out from the competition. In our next blog post, we will discuss how to format your cover letter for maximum impact.

Example Cover Letters

Dear [Hiring Manager's Name],

I was thrilled to see the opening for a copywriter at [Company Name]. As a creative writer with experience in crafting engaging copy for various brands, I believe I would be a great fit for the role.

I have experience writing copy for both print and digital mediums, creating content for websites, email marketing campaigns, social media, and advertising. Additionally, I have experience collaborating with designers and marketing teams to ensure the tone and message of the copy aligns with the overall brand strategy.

[Personalized information about the company - this could be about the company's mission, recent projects, or values.]

I am excited about the opportunity to bring my skills and creativity to [Company Name] and help the team create impactful content. Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

[Your Name]

I am thrilled to be applying for the Copywriter position at [Company Name]. As a passionate writer with over [Number of Years] years of experience in crafting compelling copy, I am confident in my ability to bring a unique perspective to the team.

After researching [Company Name]'s mission, values, and previous work, I believe my creative skills and dedication to producing high-quality content align well with the company's goals. Throughout my career, I have honed my ability to write in various styles and tones while consistently delivering work on time.

I am particularly impressed with [Company Name]'s recent project on [Specific Project]. I would be excited to contribute to similar endeavors by bringing my experience and creativity to the table.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

Best regards,

I am very excited to apply for the copywriter position at [Company Name]. As a passionate writer with experience in creating engaging content for various industries, I believe I am a great fit for your team.

After researching [Company Name], I'm impressed by the unique and innovative approach you take to solve problems in your clients' industries. Being part of a team that leads the market in creativity, strategy and implementation is a huge motivator for me.

I have experience writing copy for several mediums such as websites, social media, newsletters and direct-mail campaigns. I'm skilled in developing content that engages audiences and delivers the right messaging that aligns with your company objectives. I believe I could bring a lot of value to your team.

Thank you for your time and consideration. I look forward to discussing the possibility of joining your team.

Writing an effective cover letter for a Copywriter job can be challenging, but with these tips in mind, you can make a great first impression with potential employers. Remember to customize your cover letter to the company and job description, highlight your relevant experience and skills, and keep it concise and informative.

One of your next steps should be to prepare a great CV. You can find more advice on this on our CV preparation guide .

If you are looking for remote Copywriting jobs, be sure to check out our dedicated page for remote Copywriting jobs .

After submitting your application, it's time to prepare for interviews. Be ready to discuss your experience in detail and highlight your skills and achievements. Good luck on your job search!

If you're preparing for your interviews, we're here to help! We've created comprehensive guides that cover interview questions and answers for various copywriter specializations, including SEO copywriting , Advertising copywriting , Social media copywriting , Email marketing copywriting , and Technical copywriting .

Copywriter Cover Letter Sample

A copywriter cover letter sample is a great opportunity to sell your talents and highlight your greatest strengths, but it also requires a certain degree of forethought and planning. If you want us to give you a hand making a cover letter, we’re always ready. Choose a professional template and save your time for more important tasks ahead. If you’d like to learn how to write a cover letter yourself, let’s explore all the necessary steps!

Cover Letter for a Copywriter - Example

A skilled copywriter knows how to make words sing and find a compelling cover letter format, getting their audience’s attention and gaining trust. Copywriters don’t just write; they communicate. They find ways to deliver messages that resonate with readers.

Your cover letter should be adjusted to the role you’re applying to. It should explain the type of work you’ve done in the past and prove you’re an excellent fit. Make sure to highlight your accomplishments corresponding to the employer’s requirements. Look through the sample below to get the idea. 

Your name, position, and contact details

[Today’s Date]

[Hiring Manager’s Name]

[345 Company Address]

[Company City, State xxxxx]

[[email protected]]

Dear [Mr./Mrs./Ms.] [Manager’s Name],

Kindly consider looking over this application from a highly motivated and knowledgeable professional who wishes to apply for the [position] starting [date] at your

In my role at CopyWorld as a Junior SEO Copywriter, I have composed landing pages and guest posts that contributed to increasing the company’s organic traffic by 50% in less than 2 months. Cooperating with editors and SEO specialists, I was praised for high writing quality and 30% of overperformance during the last quarter. 

I would be grateful for the opportunity to show my talent and be of help to you and your company. 

Sincerely, 

[Your Name] 

Your copywriter cover letter examples should also reference any existing projects, and they should end with a call to action, such as a request for an interview. Crafting a cover letter can be intimidating, but there is a way to make it easier. Use our sample cover letters as a guide and customize them to your situation!

Copywriter Cover Letter Template

Every best copywriter cover letter you come across follows the same set of rules, so make sure to follow them carefully. 

• Use Times New Roman, Calibri, or Arial fonts.
• Include the job title and company name, as well as address, but make sure to check them twice!
• Use 1,15 line spacing and 1 inch-margins for a modern cover letter.
• Body section of the letter should be 2-3 paragraphs long.
• Include a signature, heading, and contact info. 

Here are some Google Docs cover letter templates that are modern, stylish, and ready to use in your job application.

Ultimate Guide on How to Write a Copywriter Cover Letter

A cover letter copywriter must attract potential employers’ attention and show you in the best possible light. A great cover letter for copywriting jobs should detail your achievements and explain how you can help the company. Your cover letter should end with a statement encouraging the hiring manager to contact and interview you.

Keep in mind our writers are here to assist you at any time with professional help guides, affordable options, and top-notch service. Remember, professional cover letter service is just a click away!

Now, let’s explore how to format your letter.

Apply Efficient Cover Letter Formatting

Cover letter formatting is probably the most important task to tackle. It helps you structure your thoughts and makes the process much more manageable. Here are the main parts of the cover letter framework.

• Date and company details
• Closing paragraph

Now, let’s zoom in on each one of those to find out more about a cover letter for copywriter job!

Cover Letter Heading

The heading of your cover letter copywriter example is the first piece of writing your potential hiring manager will notice, so make sure it’s nice and polished. We’ll show the most common way of writing this section. You can check out additional tips on our site, too.

Cover Letter Heading - Copywriter Example

The heading consists of your name and the position you’re applying for, followed by your address and contact info. Here is a corresponding cover letter example copywriter.

Joanna Brie

Creative Copywriter

588 Copy Drive 

Austin, TX, 78414 United States

(445) 785-9110

[email protected]

Date and Company Details on a Cover Letter

After you’ve crafted a heading, company details are to be placed on the copywriter cover letter. First, put the application’s date, then your hiring manager’s name, company name, and address. This is vital information, so make sure what you wrote is more than correct.

Data and Company Details - Copywriter Example

Here’s an example of inserting data and company details after the heading in a cover letter for copywriter.

29 February 2020

Creative Solutions Company

557 Busy Rd.

City, NY, 55896

Cover Letter Greeting

Your greeting for the hiring manager or employer on the cover letter for writing job is also very important. Use the recruiter’s name after the most common greeting starter, Dear . If you don’t know the name, we’ll show some alternatives, not including the infamous To Whom It May Concern where it is undesirable .

Cover Letter Greeting - Copywriter Example

The cover letter greeting is fairly simple. If you know the exact name, use this form from the copywriter cover letter example:

• Dear Mr. Brown

If you don’t know the name, substitute the greeting by

• Dear Hiring Manager;
• Dear Sir or Madam.

Copywriter Cover Letter Body

Here’s a quick answer on how to write a cover letter for a copywriting job at best copywriting services . Your cover letter body should be two to three paragraphs long, with the first paragraph containing your introduction. The following paragraphs explain each of your accomplishments, position, and your skills that can benefit the company.

Cover Letter Body - Copywriter Example

Here’s a body of a cover letter sample for writing job:

I am writing to apply for the copywriter position at Creative Solutions, as I find my skills and experience matching the position perfectly. I have over 10 years of solid background writing copy for print, television, radio advertising, marketing materials, and promotional pieces.

Closing Paragraph for Cover Letter

The closing paragraph of the sample cover letter for copywriter allows you to establish a stronger connection with the person who’s reading your application. You have an opportunity to use some call-to-action techniques, like inserting an email address, phone number, or LinkedIn account info. Thus, you’ll boost your chances of getting hired!

Closing Paragraph - Copywriter Example

Here’s a short and sweet example of closing your copywriter cover letter:

I believe that my work experience, creative skills, and commitment to excellence are assets that I can bring to your organization. 

Please feel free to contact me for any additional information.

[YOUR NAME]

[EMAIL ADDRESS]

Showcase Your Copywriting Skills

Here’s another fantastic piece of advice to consider: talk about your skills, not your past responsibilities, in your cover letter for copywriter. You can mention your familiarity with various marketing platforms and trends, including SEO, email marketing, PPC, social media, and blogging as hard skills during your job application. Don’t forget the soft skills to be considered by the applicant tracking system (ATS)!

You can also talk about how copywriting is integral to every marketing campaign. For example, let’s say you have 10 years of experience in email marketing - talk about how, in that role, you developed strong copywriting skills.

Study the Company You’re Applying To

For your cover letter for writing job, you should research the company you’re applying to. You can learn about the company by looking keywords up on websites like Wikipedia and Investopedia or finding news articles online. You can also find press releases and annual reports on company websites that talk about its values, goals, products, and strategy.

If you find an online article that mentions the company, be sure to save it so you can use it as a reference later in your cover letter. Also, match the content of your letter to the job description to make sure your application beats bots.

What to Take Away

Let’s summarize everything we’ve covered when crafting a sample cover letter copywriter for you.

• Format the cover letter first. In other words, work from the ground up. 
• Talk about your copywriting qualification and key skills more than your experiences.
• Shape the body using 2-3 short paragraphs at most.
• Close the letter with an appreciation for the opportunity given by the hiring manager.
• Insert a call to action at the end. 

‍ If the process seems overwhelming, our team of experts at SkillHub is here for you with their cover letter guides and affordable resume writing service . Your copywriting cover letter will be read with enjoyment, and you will surely land an interview!

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Copywriter Cover Letter

A copywriter's job is to write ad copy, website content, email communications, and more. It requires constant creativity and an innate talent for the work. When writing your cover letter, you will want to show your creativity, but also your qualifications and ability to do the work. Use our template to help you write a great cover letter.

Copywriter Cover Letter Template

Start applying for copywriter jobs today with our targeted cover letter template in MS Word format.

Copywriter Cover Letter Template:

[Full Name] [Email Address] [Contact Number] [LinkedIn Profile/website link]

[Date] [Company Name] Experienced and passionate Copywriter applying for [insert name of specific Copywriter position]

Dear [insert hiring manager’s title and last name or their first name] ,

I found your advertisement for the Copywriter position and am very interested in applying. My experience in copywriting and ability to [insert #1 skill] and [insert #2 skill] make me the perfect candidate for the job. I know my skillset and industry knowledge will be invaluable to [insert name of the company/organization] .

I am most impressed by [insert notable milestones or characteristics you appreciate about the company/institution] and have some great ideas of my own to contribute. When I worked on [mention a successful project/initiative you were involved in] , we managed to [insert the result(s) of the project] . I believe your [insert a project or company initiative you are especially interested in] will make waves in the industry and I would feel privileged to be a part of such an innovative team.

In my role as a Copywriter, I achieved [insert accomplishment(s) and strengthen it with a percentage, if possible] , which improved [mention the effect this accomplishment had on the organization or company in question] . Most recently, I attended [insert relevant workshops/courses/training you’ve completed] that helped me sharpen my [insert key skills or valuable attributes] .

I have attached my resume and [mention any other documents or work samples that were requested, if applicable] . If you like my ideas, I have many more I’d like to discuss with you.

Sincerely, [Insert full name]

How to Write a Copywriter Cover Letter:

A complete guide that highlights the steps you need to take to build a professional copywriter cover letter.

Address your cover letter to a specific person.

Address your cover letter to the hiring manager..

Research the company you are applying to and find the name of the hiring manager. Address your cover letter directly to that person using either their title and last name or the first name.

Start with a great hook.

Discuss the position you're applying for..

Briefly describe what position you are applying for and where you saw the job advertisement. Then, sell yourself with a great hook that will catch the recruiter's attention and show them why you would be an asset to the company.

Show off your knowledge of the company.

Mention recently released items or news about the company..

With the research you have done on the company, mention some recent products, projects, news, or characteristics that you liked or were impressed with. This shows the company that you are interested in working for them, especially if you can relate your work history to the news or characteristics you've mentioned.

Showcase your skills.

Exhibit your skills and back them up with quantifiable data..

Use examples from your resume to show the recruiter why you're the best candidate for the position. While you should mention particular technical skills that were noted in the job advertisement, you should also demonstrate your soft skills, such as teamwork, communication, and implementing feedback to improve your work.

Cite the results of your work as much as possible and include quantifiable data where possible. When it comes to technical skills, web and mobile experience and design skills are very much in demand for copywriters. If you have any skills or experience in these areas, be sure to highlight them in your cover letter.

Remember not to copy and paste from your resume but rather use your cover letter to expand on the skills and experience noted in your resume.

End with a call to action.

Grab the recruiters attention..

End your cover letter by drawing the recruiter's attention to your attached resume and work samples (if requested) and invite them to contact you. Sign off your letter with an appropriate salutation, such as "sincerely," and your full name.

Edit your cover letter.

Carefully comb through your cover letter for any errors..

As a copywriter, you will not only be showing off your skills with examples from your work history but also with your writing style in your cover letter. It is essential that you write clean, concise copy with no spelling or grammar mistakes.

Before sending off your application, go over your cover letter, fix any errors, and make sure your sentences are to the point . This will probably be the most important step in writing your copywriter cover letter. Many recruiters will simply throw out your application if you have made basic errors, like spelling mistakes, in your writing.

Writing Tip:

Show that you can understand and follow guidelines by tailoring your writing to the specific copywriter position you are applying for. This will showcase your ability to target your audience and sell your personal brand.

Similar Cover Letters:

• Marketing Coordinator .
• Web Developer .
• Graphic Designer .
• Social Media Manager .
• Technical Writer .

How do you write a copywriter cover letter?

• Address your cover letter to a specific person .
• Start with a great hook .
• Show off your knowledge of the company .
• Exhibit your skills with quantifiable data .
• End with a call to action .
• Edit your cover letter .

What information should be included in a copywriter cover letter?

• Past work experience with measurable results.
• Relevant technical and soft skills.
• Research on the company.

What skills should I put in a copywriter cover letter?

A copywriter cover letter should include technical skills, such as SEO editing, web design, UX, excel, HTML, CSS, keyword research, target audience analysis, content strategy, image optimization, Photoshop, typography, and print design. You should also include soft skills such as creativity, taking criticism, research, time management, critical thinking, and teamwork.

Related Articles:

How to write a cover letter, common cover letter mistakes, copywriter resume, best cover letter generators, the 12 best cover letter tips for 2024.

Copywriter cover letter examples

You literally write for a living, so why does it feel so hard to produce a creative and engaging cover letter that’s going to showcase your skills?

Well, don’t be too hard on yourself, writing applications is tough, particularly when you really want the job. So let us help.

Check out our handy tips for writing a standout application, along with our copywriter cover letter examples to guide you.

CV templates 

Copywriter cover letter example 1

Build your CV now 

Copywriter cover letter example 2

Copywriter cover letter example 3

The Copywriter cover letter examples above should give you a good idea of the type of content you need to include in your own cover letter, and how it should be structured.

But if you’re really looking to wow recruiters and get your CV in front of the very best employers, then check out our guidance on how to write your own effective cover letter below.

How to write a Copywriter cover letter

A simple step-by-step guide to writing your very own winning cover letter.

Write your cover letter in the body of an email/message

When writing your Copywriter cover letter, it’s best to type the content into the body of your email (or the job site messaging system) and not to attach the cover letter as a separate document.

This ensures that your cover letter gets seen as soon as a recruiter or employer opens your message.

If you attach the cover letter as a document, you’re making the reader go through an unnecessary step of opening the document before reading it.

If it’s in the body of the message itself, it will be seen instantly, which hugely increases the chances of it being read.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

After you have greeted the recruiter, it’s important to state the job you are applying to.

Recruiters are often managing multiple vacancies, so they need to know exactly which job you are referring to.

Be as specific as possible and use a reference number if you can find one.

Here are some examples you can use;

• I am interested in applying for the role of admin assistant with your organisation.
• I would like to apply for the role of Sales assistant (Ref: 4057393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advertisement for a trainee project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Keep it short and sharp

When sending a job application to a recruiter or hiring manager, it is important to remember that they will normally be very busy and pushed for time.

Therefore, you need to get you message across to them quickly (in a matter of seconds ideally). So, keep your cover letter short and to-the-point. A long waffling cover letter will overwhelm recruiters when they are running through hundreds of emails in there inbox, but a concise one will get their attention.

So, keep your cover letter to just a few sentences long, and save the extensive detail for your CV.

Sign off professionally

To finish off your cover note, add a professional signature to the bottom, stating your important contact details and information.

This not only provides recruiters with multiple means of contacting you, but it also adds a nice professional appearance to the cover letter, which shows that you know how to conduct yourself in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Aaron Smith Customer service professional 075557437373 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Copywriter cover letter

Your Copywriter cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Copywriter cover letter templates

Copy and paste these Copywriter cover letter templates to get a head start on your own.

Dear Martina,

I hope this email finds you well.

I would like to submit my application for the Junior Copywriter role at Flax Furnishings, as advertised on your website. With a 1st Class BA in English and a passion for crafting compelling content, I am confident in my ability to elevate your marketing efforts.

During my 12-month internship at Clark & Co, I created engaging copy for diverse channels like websites, blogs, social media, and digital ads and ran an email campaign that contributed to a 15% increase in click-through rates. My keen eye for detail ensured impeccable proofreading and adherence to brand guidelines, contributing to a portfolio of 150,000+ satisfied customers. Staying updated on industry trends and emerging technologies, I infuse fresh ideas into content strategies whilst optimising content for multi-channel marketing with proficiency in SEO and adaptable writing styles.

I am available for an interview at your earliest convenience and look forward to contributing to your vision at Flax Furnishings.

All the best,

Steven Taylor ¦ 07777777777 ¦ [email protected]

I hope all is well.

I am thrilled to submit my application for the Copywriter role at NSPCC. With 7+ years of professional experience in copy writing and an impressive portfolio, I believe I am the ideal candidate for this role.

Throughout my career, I have excelled in crafting compelling copy for diverse clients, including Amnesty International and Help for Heroes. My ability to write to brief, conduct in-depth research, and excel in interviews has resulted in impactful Not-For-Profit campaigns and accolades like the ‘Impact Award.’

As a member of Amnesty International’s Copywriter team, I achieved the highest article engagement rates and contributed to a 14% increase in public engagement. I am eager to bring my creative talents and dedication to your team, supported by an MA in Copywriting from UCL.

I am available for an interview at your convenience and look forward to discussing how my expertise can benefit your organisation. Thank you for considering my application.

Kind Regards,

Geoffrey Simmons ¦ 07777777777 ¦ [email protected]

I am writing to formally submit my application for the Senior Copywriter vacancy at FS Finance. With 18 years of experience in writing marketing copy and supporting brand agendas for leading companies in the finance sector, I believe I can contribute to the company’s vision of making credit work better for all.

In my current role at Monzo Bank, I spearheaded a content marketing campaign that resulted in a 30% increase in website traffic and a 20% boost in customer engagement. At View Agency, I collaborated with cross-functional teams to develop and execute successful multi-channel campaigns for top-tier clients, resulting in industry recognition and increased client satisfaction. My creativity and keen eye for detail allow me to craft stand-out copy that resonates with audiences and delivers impactful results. For instance, my work on the launch of a new pension product at General Insurance led to a 15% increase in product sales within the first quarter.

With a proven track record of presenting ideas to senior managers and excellent stakeholder management skills, I am confident in my ability to contribute to FS Finance’s success. I am available for an interview at your convenience.

Caleb Haruna ¦ 07777777777 ¦ [email protected]

Writing an impressive cover letter is a crucial step in landing a Copywriter job, so taking the time to perfect it is well worth while.

By following the tips and examples above you will be able to create an eye-catching cover letter that will wow recruiters and ensure your CV gets read – leading to more job interviews for you.

Good luck with your job search!

Resume Worded   |  Career Strategy

14 senior copywriter cover letters.

Approved by real hiring managers, these Senior Copywriter cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Senior Copywriter
• Content Strategist
• Associate Copywriter
• Associate Creative Director (Copy)
• Content Writer
• Alternative introductions for your cover letter
• Senior Copywriter resume examples

Senior Copywriter Cover Letter Example

Why this cover letter works in 2024, increase in blog traffic.

This cover letter showcases a specific accomplishment that highlights the candidate's ability to drive results. Use quantifiable achievements to demonstrate the impact you've made in previous roles.

Diverse Writing Experience

By mentioning diverse projects and successes, the candidate highlights their adaptability and versatility as a writer. This is an effective way to show that you're capable of handling various tasks and challenges.

Showcase leadership and proven results

Sharing that you've lead a diverse team and achieved results with numbers to back it up, like increasing user engagement by 45%, is a smart move. It not only shows your ability to lead, but also that you can deliver quantifiable results. That's music to a hiring manager's ears.

Demonstrate your unique skills

Pointing out your ability to simplify complex ideas is a handy skill, especially for a copywriter. Showcasing this talent tells me you're valuable beyond just writing - you're a communicator, a translator of sorts, who can help Google's messages reach their audience effectively.

Highlight relevant experience

You've connected the dots for me by linking your previous achievements directly to the role you're applying for. This makes it easy for me to see how your skills align with what Google needs. You're saving me time and that's always appreciated.

Show Impact Through Tangible Results

When you share concrete results like 'increasing customer engagement by 40% in six months', it grabs attention. It's a powerful way to demonstrate the impact your work can have on a business. Remember, the more specific, the better.

Clarify How You'll Add Value

By expressing your eagerness to apply your skills and knowledge at Google, you align your personal career goals with the company's goals. It also gives a clear idea of what you bring to the table. This is a smart way to show alignment with the company while highlighting your skills.

Express Your Ambition

When you mention leveraging Google's resources and culture for digital storytelling, it shows you're ambitious and ready to make the most of what Google offers. It reveals a thought process beyond the immediate role, which is always a plus.

End on a Positive Note

Ending the letter with a sentence that shows your eagerness for further discussion, displays your confidence and leaves a positive impression. It's a great way to round off the cover letter.

Show your passion for the senior copywriter role

When you express your excitement and admiration for the company's work, like Ogilvy's campaigns, it shows you're not just looking for any job. You're interested in this specific role because you're driven by similar values and goals. This makes you a more appealing candidate.

Quantify your copywriting achievements

By mentioning specific results of your work, such as increased brand awareness and sales uplift, you provide clear proof of your ability to drive success. This tells me exactly what you can bring to my team.

Detail your project leadership in copywriting

Leading a new product launch and achieving outstanding sales results shows you're not just a team player but also someone capable of steering a project to success. Highlighting this experience makes your application stand out.

Connect your values with the company’s mission

Mentioning your excitement for campaigns that drive both business results and societal impact aligns your personal values with the company's goals. This shows you're a great fit culturally, not just professionally.

End with a strong call to action

Closing your letter by expressing eagerness to discuss how you can contribute conveys confidence and proactiveness. It also shifts the conversation towards the next step, making it easier for the hiring manager to invite you for an interview.

Does writing cover letters feel pointless? Use our AI

Dear Job Seeker, Writing a great cover letter is tough and time-consuming. But every employer asks for one. And if you don't submit one, you'll look like you didn't put enough effort into your application. But here's the good news: our new AI tool can generate a winning cover letter for you in seconds, tailored to each job you apply for. No more staring at a blank page, wondering what to write. Imagine being able to apply to dozens of jobs in the time it used to take you to write one cover letter. With our tool, that's a reality. And more applications mean more chances of landing your dream job. Write me a cover letter It's helped thousands of people speed up their job search. The best part? It's free to try - your first cover letter is on us. Sincerely, The Resume Worded Team

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Start with your unique value

Introducing yourself as a 'wordsmith' right away tells the hiring manager what makes you different and why they should keep reading.

Demonstrate your strategic impact

By sharing specific outcomes of your past work, like increased brand awareness and sales, you make a strong case for your ability to contribute significantly to the company.

Showcase your passion for storytelling

Emphasizing your storytelling skills and how they bring uniqueness to your copy highlights your creative approach to engaging audiences.

Share your excitement for the role

Expressing enthusiasm for the opportunity to be part of the team and contribute to its success makes your application more memorable and positive.

End with a forward-looking statement

Acknowledging your anticipation for a future discussion demonstrates confidence and eagerness to take the next step in the application process.

Connect your passion with the company's mission

Starting your cover letter by linking your personal interests with the company's goals is a smart move. It shows you're not just looking for any job but are interested in this specific role at this company.

Show your senior copywriter results

Talking about your past achievements with actual numbers gives a clear picture of what you can bring to the table. It's convincing to see the direct impact your writing has had on business outcomes.

Highlight teamwork and leadership in your copywriter role

Mentioning your experience leading a team and collaborating with other departments underlines your ability to work well with others and lead projects. This is particularly appealing for a senior position that requires oversight and collaboration.

Match your personal interests with the job

Expressing excitement about the role by connecting it to your personal passions makes your application memorable. It suggests you'll bring enthusiasm and genuine interest to the job, which is valuable.

Close with eagerness to contribute

Ending your letter by reiterating your desire to contribute to the company's mission leaves a strong closing impression. It reinforces your commitment and eagerness to be part of the team.

Copywriter Cover Letter Example

Quantify your impact.

By pointing out that your storytelling skills boosted website traffic by 30%, you're telling me your work has a clear, measurable impact. It's one thing to say you're good at your job, but showing me you can make a difference with actual numbers? Now, that's compelling.

Highlight team achievements

You've showcased your team-oriented mindset by sharing a collective achievement. It tells me you don't just work in silos, but can collaborate effectively with a team to hit targets. As a team-oriented company like Amazon, this is something we really value.

Emphasize storytelling in copywriting

Your belief in storytelling to connect with audiences showcases your understanding of what makes copy powerful. This approach is crucial in creating memorable campaigns that resonate on a deeper level with the target audience.

Highlight your content creation impact

Sharing specific results, like increased website traffic and social media growth, proves your content is not just creative but also effective in meeting business objectives. It's compelling evidence of your capability to enhance brand visibility and engagement.

Show your admiration for creative innovation

Your attraction to a company known for breaking creative limits suggests that you’re someone who values originality and bold ideas. This aligns well with agencies looking for copywriters who can think outside the box.

Project confidence in your copywriting skillset

Stating your confidence in your abilities alongside your passion for storytelling indicates you're not just skilled but also passionate about your craft. This combination is highly attractive to employers looking for dedicated team members.

Request a meeting with enthusiasm

Ending your cover letter with an invitation to discuss how you can contribute demonstrates eagerness and initiative. It’s a positive note that encourages the hiring manager to take the next step.

Highlight personal journey in copywriting

Sharing your early connection with writing showcases a genuine passion for the field.

Detail specific achievements

Discussing concrete examples of your work and its impact demonstrates your capability.

Show dedication to craft

Expressing enthusiasm for the creative process conveys a strong work ethic and commitment.

Express eagerness to contribute

Showing excitement about the role highlights your motivation to be part of the team.

Close with gratitude

Ending your letter by thanking the reader reflects good manners and professionalism.

Begin with your passion for the industry

Opening your cover letter by sharing your love for the field immediately establishes your genuine interest in the role. This connection can set you apart from candidates who may not share the same enthusiasm.

Detail a standout achievement

Highlighting a specific, significant accomplishment, like contributing to a bestseller, showcases your ability to deliver results. It gives a concrete example of your successful copywriting skills in action.

Emphasize your unique approach to copywriting

Stating that your success as a copywriter stems from a deep understanding and passion for your subjects reinforces your fit for a role that demands creativity and authenticity in its writing.

Show your alignment with company values

Expressing excitement about the company's focus on community and shared experiences demonstrates that you not only understand but also value the company's culture and goals.

End with gratitude and enthusiasm

Concluding your letter by thanking the hiring manager for their consideration and expressing eagerness to join their team is polite and positive. It wraps up your application on a hopeful note.

Content Strategist Cover Letter Example

Quantify your achievements.

Mentioning that you boosted blog traffic by over 200% within a year is a strong way to showcase your capabilities. It gives a clear idea of what you're capable of delivering. Quantitative achievements are a compelling way to show your value.

Align with Company Goals

By stating your eagerness to contribute to Amazon's content marketing efforts, you demonstrate your understanding of the role and the company's objectives. This shows you're not just applying randomly, but see a clear fit between your skills and what the company needs.

Show Enthusiasm for the Role

Expressing excitement about contributing to Amazon's storytelling and defining the company's narrative shows genuine interest in the role. It's a great way to show that you're enthusiastic about the impact you could make.

Leave the Door Open

Ending your letter by looking forward to a potential discussion about aligning your strategic approach with Amazon's goals, leaves a strong, positive final impression. It's a nice way to wrap things up while keeping the door open for further conversation.

Associate Copywriter Cover Letter Example

Show your passion for the industry.

Talking about how long you've been following a company's work shows you're not just looking for any job, but you're passionate about this particular role and company.

Include specific achievements

When you mention exact numbers like app downloads and ratings, it proves that your work has real, measurable impact. This is very convincing for hiring managers.

Highlight your copywriting skills

Describing the variety of content you've successfully created demonstrates your versatility and ability to adapt your writing to different needs and channels.

Express eagerness to grow

Showing excitement about learning and growing with the company makes you stand out as someone who wants to contribute to the team in the long run.

Close with a strong call to action

Ending your letter by emphasizing your desire to discuss how you can contribute further shows initiative and ends your letter on a proactive note.

Associate Creative Director (Copy) Cover Letter Example

Connect with the company’s ethos.

Stating your admiration for the company's work creates a personal connection.

Emphasize leadership in creative projects

Highlighting your role in leading significant campaigns showcases leadership skills and creativity.

Demonstrate strategic thinking

Showing how you blend creativity with strategic insight indicates your ability to think big picture.

Convey ambition to innovate

Expressing a desire to produce groundbreaking work signals your drive for excellence.

End with an invitation to discuss further

Asking for the opportunity to discuss your application suggests eagerness and openness.

Content Writer Cover Letter Example

Connect your passion to the company's mission.

When you talk about your love for what a company does, it shows us that you're not just looking for any job. You want this job. It makes us feel special and shows that you would fit in well with our culture.

Use numbers to show your content writing impact

Sharing specific achievements with numbers grabs our attention. It's impressive and helps us understand the real impact you could bring to our team. Plus, it shows you know the importance of measuring success.

Admire the company's values

Pointing out what you respect about our company makes us see that you've done your homework. It also tells us that you care about more than just a paycheck; you care about what we stand for, which is key for long-term success here.

Highlight relevant skills for the content writer role

Mentioning your skills in SEO and social media lets us know you understand the bigger picture of content writing. It's not just about creating good content; it's about making sure it reaches the right people.

Show gratitude and eagerness to contribute

Ending your cover letter by thanking us for considering your application adds a personal touch. It also reiterates your desire to be a part of our mission, which is always a strong closing statement.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Senior Copywriter Roles

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• Entry-Level Copywriter Cover Letter Guide
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• Junior Copywriter Cover Letter Guide
• Senior Copywriter Cover Letter Guide

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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

Customers Interviewed by:

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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Tim walz left national guard battalion ‘hanging,’ ‘slithered out the door’ before iraq deployment: vets.

Veterans have accused Minnesota Gov. Tim Walz of “embellishing” his military career and abandoning his National Guard battalion, highlighting that the now-vice presidential pick for the Democrats never served in combat and retired from service ahead of his unit’s 2005 deployment to Iraq.

In a letter posted to Facebook in 2018 as he first ran for governor, retired Command Sergeants Major Thomas Behrends and Paul Herr said Walz retired from his 24-year tenure in the National Guard after learning that his battalion would be deployed to Iraq, despite allegedly assuring his fellow troops he would join them.

“On May 16th, 2005, [Walz] quit, betraying his country, leaving the 1-125th Field Artillery Battalion and its Soldiers hanging; without its senior Non-Commissioned Officer, as the battalion prepared for war,” Behrends and Herr wrote.

Walz, 60, wrapped his military career just in time for him to launch his political career the following year, successfully running for Congress in 2006.

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Behrends and Herr criticized him for leaving the National Guard for Congress despite being fully aware that he could have requested permission from the Pentagon to seek office while on active duty.

Walz further dodged the necessary paperwork to ensure a smooth transition out of military service and “instead … slithered out the door,” the pair added, with his retirement filing showing “soldier not available for signature.”

The National Guard members also accused the now-two-term Minnesota governor of having “embellished and selectively omitted facts of his military career for years.”

The letter was  first unearthed by the Daily Wire .

Still, Walz has said he has “an honorable record” — and other service members who led the same battalion have defended him.

“He was a great soldier,” Joseph Eustice, who served 32 years in the National Guard,  told the Star Tribune  in 2022.

“When he chose to leave, he had every right to leave,” added Eustice, who indicated that other attacks on Walz’s record may have been made by disgruntled soldiers who were passed up for promotions.

Another National Guard member who served under Walz said that the future US lawmaker was eyeing a run for Congress earlier than 2005.

“Would the soldier look down on him because he didn’t go with us? Would the common soldier say, ‘Hey, he didn’t go with us, he’s trying to skip out on a deployment?’ And he wasn’t,” Al Bonnifield recalled to Minnesota Public Radio of Walz’s concerns about dipping out before the deployment to Iraq.

“He talked with us for quite a while on that subject. He weighed that decision to run for Congress very heavy [sic],” Bonnifeld added. “He loved the military, he loved the guard, he loved the soldiers he worked with.”

“We all do what we can. I’m proud I did 24 years,” Walz has said about his service.

Walz joined the National Guard after high school and had served in the 1st Battalion, 125th Field Artillery before his retirement, where he obtained the rank of command sergeant major.

During his subsequent tenure in Congress, Walz came out in opposition against then-President George W. Bush’s plans to increase troop levels in Iraq.

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